October 2022

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THE STATE OF MARKET RESEARCH - WHAT'S WORKING, WHAT'S NOT AND WHAT'S NEXT?

06 Oct 2022
THE STATE OF MARKET RESEARCH - WHAT'S WORKING, WHAT'S NOT AND WHAT'S NEXT?
Spend on market research is in decline, while the explosion in data has led to some questioning traditional research methods. What role should market research play for brands in 2023, and what does good look like? Three marketers with insight backgrounds will unpick good and bad practice.
Speakers
Rhea Fox, Chief Digital Officer - Paperchase
Andrew Tenzer, Director of Market Insight & Brand Strategy - Reach PLC
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