October 2022

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THE COST OF LIVING CRISIS - UNDERSTANDING MARKETING'S BIGGEST CHALLENGE AND HOW TO DEAL WITH IT

06 Oct 2022
THE COST OF LIVING CRISIS - UNDERSTANDING MARKETING'S BIGGEST CHALLENGE AND HOW TO DEAL WITH IT
Inflation has hit a 40-year high and are set to remain at levels most marketers will have not experienced in their working lives into the new year. The cost of living crisis is putting pressure and forcing consumers to make choices, throwing up fresh branding, pricing and communication challenges for marketers. In this session, join a consumer expert, economist and brand leader as they unpick the implication and what marketers can do to mitigate.
Speakers
Carol McNaughton Nicholls, Associate Partner - BritainThinks
Tanya Joseph, Group Managing Director Corporate Affairs & Advisory - Hill+Knowlton Strategies
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