BREAKING THE MOULD: MEET THE B2B BRANDS THINKING DIFFERENTLY
B2B is often said to be complex and rational. Brand building and insight a luxury. The fundamentals that apply in B2C do not always in B2B, others say. As all marketers face up to a challenging 2023, we shine a light on three marketers looking thinking, acting and behaving differently. From rethinking the role to re-imagining the purpose of marketing, we look at innovative ways to drive growth in B2B.