October 2022

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  1. ONLINE ADVERTISING: HOW IT STARTED... HOW IT'S GOING

    James Chandler takes a meme-tastic look at the fortunes and fallacies of online advertising over its 27-year history. Join James as he looks at ‘how it started… how it’s going’ for the internet and breaks down some of the unintended consequences in digital advertising over the past three decades.

    As well as being an entertaining journey through the history of the web, this session will help marketers get to grips with the forthcoming changes to third-party cookies, navigate the often-complex digital ad ecosystem and understand why we should be careful what we write off when looking to the future.

    Partner: IAB
  2. In the middle of a cost-of-living crisis, and with a potential economic downturn looming, uncertainty represents a major challenge within marketing. How do you set your business up for success, justify maintaining or increasing investment, trim spending intelligently and/or invest where it matters most? Join Analytic Partners for their session on navigating uncertainty and maintaining advertising effectiveness.
    Partner: Analytic Partners
  3. THIS MUCH I LEARNED WITH EDWINA DUNN

    Clubcard helped turn around the fortunes of the now market leader in one of the UK’s highest profile categories, while proving a benchmark for loyalty programmes. Along with partner Clive Humby, Edwina Dunn was pivotal to the creation of one marketing’s most successful innovations. In this session, Dunn will share what the experience taught her about success and failure. From 'a brave and bold idea' to 'a game-changing impact' this honest and frank session will inspire you to 'lead not follow'.

  4. THE STATE OF MARKET RESEARCH - WHAT'S WORKING, WHAT'S NOT AND WHAT'S NEXT?
    Spend on market research is in decline, while the explosion in data has led to some questioning traditional research methods. What role should market research play for brands in 2023, and what does good look like? Three marketers with insight backgrounds will unpick good and bad practice.
  5. IDEAS EXCHANGE: HOW TO GROW YOUR TEAMS

    The Ideas Exchange stage is for marketers looking to share and exchange experiences and perspectives with peers on the most important issues in marketing.

    How and when we work has changed beyond recognition and the makeup of the modern marketing team has changed just as fast. What should you in house and what should you outsource and how do you authentically lead a team and build brand culture when so many of the team no longer work for the brand. Peter shares his own lessons in leadership and the core traits he believes will ensure leaders continue to grow in uncertain times before delegates discuss and reach their own conclusions.

  6. IDEAS EXCHANGE: HOW TO GROW YOUR BUSINESS

    The Ideas Exchange stage is for marketers looking to share and exchange experiences and perspectives with peers on the most important issues in marketing.

    Growth is something every business leader aspires to deliver but after the biggest shock to consumer behaviour and brand loyalty in a generation, an economic downturn and recession in the air, where will business growth come from, how do we acquire new customers and retain existing ones and what's the best way to make it sustainable when so much has changed?  Peter will share everything that's changed in consumer behaviour and everything that hasn’t, and delegates will debate and share their findings with the wider group. 

  7. ASK ME ANYTHING WITH SAM CONNIFF

    Ask Me Anything is a stage where you will have the opportunity to meet and question some of our Festival speakers and other, selected thought leaders and ask the burning question you’ve always wanted to ask!

    Sam is most recently the Creator of Uncertainty Experts, a unique hybrid of online learning, interactive documentary and psychological intervention. He is the author of the international best-seller and "modern life-bible" Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio.

    Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others and he turned down an MBE in 2020. A consultant to brands from Rolex to Red Bull, and a mentor to many entrepreneurs and innovators around the world. Sam is also an in-demand Keynote Speaker, facilitator, host and MC (but not the rapping kind, sadly).

  8. ASK ME ANYTHING WITH GRACE KITE

    Ask Me Anything is a stage where you will have the opportunity to meet and question some of our Festival speakers and other, selected thought leaders and ask the burning question you’ve always wanted to ask!

    Grace is a business economist who has analysed effectiveness in all advertising buying categories. Grace founded the business now known as Magic Numbers in 2010. Her work has contributed to 12 IPA Effectiveness Award winners plus a Cannes Lions Grand Prix, and she’s been a technical judge for the IPA and WARC effectiveness Awards. She writes regularly for Marketing Week and WARC.

    Grace has the kind of people skills you rarely see in data people. It allows her to tell stories that enable change. That’s why her findings don’t just sit on the shelf. Instead, they bring real progress towards clients’ business targets and their career goals.

    In 2021 Grace convened the Advertising Research Community (ARC) supported by the IPA. The ARC is an initiative to collect data from non-awarded cases in order to learn more about effective marketing. The analysis is peer reviewed and the ARC invites contribution from econometric suppliers world-over.

  9. ASK ME ANYTHING WITH RAJA RAJAMANNAR
    Ask Me Anything is a stage where you will have the opportunity to meet and question some of our Festival speakers and other, selected thought leaders and ask the burning question you’ve always wanted to ask!

    Raja Rajamannar is a transformative business leader with substantial senior management experience across different geographies around the world. Raja has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard with wide-ranging success in navigating highly regulated environments, leading transformational strategies – both growth and turnaround - and driving shareholder value.

    In addition to managing diverse businesses, Raja also significant experience managing functions including Marketing & Communications, Innovation, Sales & Business Development, Corporate Development (M&A), Data Analytics and Digital.

    Raja is currently serving as the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. He is a member of the Management Committee of the enterprise. He is also responsible for exploring and developing business opportunities in new verticals such as health care.

    Raja is globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard’s marketing and brand transformation.
  10. HOW ONE OF THE WORLD'S FASTEST-GROWING SPORTS BRANDS USED DIGITAL ASSETS TO BOLSTER EXPERIENCE AND DRIVE PERFORMANCE

    Employing a multichannel approach can make it hard to successfully execute high level content quickly and efficiently.

    Join this session to discover the best practices that On, one of the world’s fastest-growing sports brands, uses to showcase its products more effectively across their channels, and the role digital asset management has played in their development.

    Partner: Bynder
  11. MASTERCLASS - ABM 101: HOW TO CREATE A GAME-CHANGING ABM PROGRAMME

    Account Based Marketing (ABM) is labour-intensive by its very nature, but there are a few practices you can use to ensure you reap the potential rewards.

    In this interactive masterclass, award-winning B2B agency Really B2B will share with you how to create highly personalised ABM campaigns, without exhausting your resources and budget.

    Using tools like intent data and revenue analysis to provide actionable insight to fuel your campaign, this session will teach you everything you need to know about the 3 main types of ABM and how to identify which one is right for you.

    In this session you will learn

    • A one-to-one, one-to-few, and one-to-many approach and what sets them apart
    • How to conduct revenue analysis on your customer portfolio to inform future marketing decisions
    • How to set up your ABM team for success, even if you’re doing it solo
    • A handful of ABM tips to help you deliver a game-changing campaign

    Who is this session for?

    • Marketers who have a dream client list
    • B2B teams who want to improve the success of their ABM campaign
    • Anyone with big ambitions but little time to spare
  12. UNCERTAINTY AS AN ASSET – MAKING SENSE OF THE NON SENSICAL

    The world has been trapped in a perpetual state of uncertainty for what seems like years, only exacerbated by the current macro-economic environment. As a marketer, it can be dizzying making sense of it all for your brand, business and team.

    Join “uncertainty expert” Sam Conniff for an interactive session where you will discover your tolerance to uncertainty and how you can change your approach to manage indecision, anxiety, self-doubt, and increase confidence, connection, and productivity.

  13. IS EFFECTIVENESS IN CRISIS?

    For years, a narrative has built that the impact of advertising is in decline. That efficiency is trumping effectiveness. That creative effectiveness is being side-lined in favour of media efficacy.

    How true is this? And if so, what are consequences? More importantly how can marketers address the problems?

    Join Marketing Week columnist, economist and System1 founder Dr Grace Kite and author and System 1’s chief innovation officer Orlando Wood as they make their case in answer to the question – is advertising in crisis?

  14. BREAKING THE MOULD: MEET THE B2B BRANDS THINKING DIFFERENTLY

    B2B is often said to be complex and rational. Brand building and insight a luxury. The fundamentals that apply in B2C do not always in B2B, others say. As all marketers face up to a challenging 2023, we shine a light on three marketers looking thinking, acting and behaving differently. From rethinking the role to re-imagining the purpose of marketing, we look at innovative ways to drive growth in B2B.

  15. MARKETING ROOM 101

    There is no shortage of buzzwords and bad practice in marketing, and no end of received wisdom and unqualified theory. If marketing is to power growth for business, what must we dump to make this a reality?

    This interactive session will see three marketing luminaries gather their most hated marketing jargon, lock them in Room 101 and throw away the key.

  16. UNLOCKING B2B GROWTH: A CONTRARIAN VIEW OF HOW TO DELIVER GREATER IMPACT
    B2B is often seen as an “other” in marketing. A complex, opaque job where marketing fundamentals do not apply. Through their columns in Marketing Week, Peter and Jon regularly dismantle received wisdom and debunk accepted practice. Join this session as they share their view of what works and doesn’t, what will lead to greater impact and not.
  17. ACHIEVING 'MORE WITH LESS' – HOW TO BALANCE EFECTIVENESS AND EFFICIENCY
    From the aftermath of the financial crash to the pandemic and the current challenging economic environment, marketing budgets have come under intense pressure, with companies demanding more value with fewer resources. Bringing together brands from different sectors, the panel will discuss the importance of focus, prioritisation and selling marketing internally.