Should marketers be focusing less on change and more on what stays the same?
We are constantly being told we live in times of unprecedented change. That millennials and Gen Z think and feel differently, that digital media and technology have changed the dynamic of behaviour. But do we and have they? Or does the way customers think and make decisions actually remain the same? In this session we will speak to three experts in different fields about the context in which things do change, and how focusing on what doesn’t might just be the most effective approach for marketers.