Personalisation: Pointless pursuit or path to potency?
Many marketers obsess over engagement, bespoke experiences and tailored marcoms based on received wisdom of customer requirements. But do customers want to be left the hell alone, and are marketers wasting time and money when more traditional measures of reaching and serving customers would be a more effective use of their resources? Join this panel for an honest dissection of the point of personalisation.
More speakers to follow shortly