October 2021 Agenda at a Glance

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Move on up: Why marketers need to move forwards not sideways.

18 Oct 2021
Powering Growth
Marketers are the people with the power to take their brands and their businesses upwards, into the stratosphere. But first they need to resist the lure of ‘sideways innovation’ and avoid the well-trodden tracks that lead only to the ‘crossroads of convergence’. In an inspiring, example-rich talk, Helen Edwards unveils tools and techniques to keep ambitions high, steer around the pitfalls, and break through with soar away brand innovation.

 
AGENDA AT A GLANCE

Festival of Marketing