October 2021 Agenda at a Glance

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How behavioural science is growing up

19 Oct 2021
Trends

Behavioural science has captured the imagination and enthusiasm of a growing number of marketers but will it continue to be the preserve of a small clique of experts or will it be at the heart of business strategy and policy making? Does it deserve a place at the top table of consumer understanding and business decision making?

Join this panel of expert practitioners to discuss what works, what doesn’t and what’s needed to grow the burgeoning tool for insight.  

More speakers to follow shortly
Speakers
Colin Strong, Global Head of Behavioural Science - Ipsos
Dr Laura de Molière , Head of Behavioural Science - UK Government Communication Service, Cabinet Office
AGENDA AT A GLANCE

Festival of Marketing