October 2021 Agenda at a Glance

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Can you get more insight but spend less money?

19 Oct 2021
Trends

A recent IPA Bellwether report revealed that the number of marketers planning to increase investment in market research has fallen by 32.6% since 2013 – but can marketers determine trends and conduct market research on an ever diminishing budget?

Join this session as they discuss if and how insight that drives clear business benefit can be done more cost efficiently without compromising on quality.

More speakers to follow shortly

 

Speakers
Rhea Fox, Head of Marketing - Aviva
Andrew Geoghegan, Incoming Chief Marketing Transformation Officer - PZ Cussons
AGENDA AT A GLANCE

Festival of Marketing