October 2021 Agenda at a Glance

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A marketer’s best friend: How to optimise your relationship with your CFO

20 Oct 2021
Customer Delivery

The relationship a marketer has with its finance lead is key but what does one department need from another, and how can they work together more efficiently?
Join this session as Boots CMO and CFO discuss how they work together, what the benefits of a close  relationship are, how they measure success differently, and how the link between marketing and finance will evolve.

Speakers
Pete Markey, Chief Marketing Officer - Boots UK and ROI
Michael Snape, Chief Financial Officer - Boots UK and ROI
AGENDA AT A GLANCE

Festival of Marketing