04 Oct 2017

The Masters of Marketing Awards 2017

Marketing Week’s annual Masters of Marketing Awards took place at London’s Tobacco Dock last night (3 October). The biggest event of its kind in the UK, the awards cover everything in marketing from strategy through to execution.

Marketing specialists from a wide range of sectors gathered to celebrate true mastery in marketing. Writer and comedian David Mitchell hosted the glittering awards ceremony, keeping the audience highly entertained throughout the evening.

Check out the winners below:

Sector winners


Winning brand: Nissan Europe
Project name: Nissan X-Trail 4Dogs
Entering agency: Performance Communications


Winning brand: Baxi Heating
Project name: The Rebuilding of Baxi Works Loyalty Scheme for Gas Installers

Charities and non-profit

Winning brand: NHS Blood and Transplant
Project name: Missing Type International
Entering agency: Engine

Consumer goods

Winning brand: Maltesers
Project name: Look on the Light Side of Disability
Entering agency: AMVBBDO

Financial services

Winning brand: SunLife
Project name: Welcome To Life After 50

Media, gaming and entertainment

Winning brand: Channel 4
Project name: Rio 2016 Paralympics – We’re the Superhumans
Entering agency: 4Creative

Public sector and government

Winning brand: Sheffield Hallam University
Project name: The Sheffield Hallam Video Playbook

Retail and ecommerce

Winning brand: Adidas Football
Project name: Breaking the Pattern with Adidas GLITCH
Entering agency: Possible, iris Worldwide

Telecoms, energy and utilities

Winning brand: Northumbrian Water
Project name: Dwaine Pipe/Love your Drain Campaign

Travel, leisure and transport

Winning brand: Visit Belfast
Project name: Find Your Belfast

Channel winners

Branded experiences and events

Winning brand: ITV and The National Lottery
Project name: I Am Team GB, The Nation’s Biggest Sports Day


Winning brand: Playmobil UK
Project name: Setting Engagement Targets Ablaze with London Fire Brigade
Entering agency: OneChocolate

Data, CRM and analytics

Winning brand: Sainsbury’s
Project name: Programmatic Tailoring: Driving Fashion Growth for Tu
Entering agency: PHD

Email marketing

Winning brand: Virgin Holidays
Project name: Virgin Holidays’ Best Ever Sale Results


Winning brand: Domino’s Pizza
Project name: EuroPizza
Entering agency: Brainlabs

Mobile and apps

Winning brand: Adidas Football
Project name:  Breaking the Pattern with Adidas GLITCH
Entering agency: Possible, iris Worldwide

Multichannel marketing

Winning brand: Domino’s Pizza
Project name: Journey to Greatness
Entering agency: Arena Media UK

Outdoor and location-based marketing

Winning brand: Costa Express
Project name: Reach drivers in real time
Entering agency: Waze

PR and brand storytelling

Winning brand: LADbible Group
Project name: UOKM8?

Programmatic and performance marketing

Winning brand: John Lewis
Project name: How John Lewis beat its Black Friday ROI target by 346%
Entering agency: Infectious Media

Promotional and shopper marketing

Winning brand: Odeon Cinemas Group, Disney, DisneyLife and Sea Life
Project name: Finding Dory

Search marketing

Winning brand: Domino’s Pizza
Project name: EuroPizza
Entering agency: Brainlabs

Social media

Winning brand: Wellcome
Project name: Let’s #OutsmartEpidemics
Entering agency: Wellcome and Third City

Sponsorship and partner marketing

Winning brand: Aldi
Project name: Aldi Team GB Campaign
Entering agency: McCann

User-led design and experience

Winning brand: The Hawaii Tourism Authority
Project name: Discover Your Aloha
Entering agency: Expedia Media Solutions


Winning brand: MyVoucherCodes
Project name: #BudgetBuster
Entering agency: Frank PR

Special winners

Brand of the year [in partnership with YouGov]

Winning brand: Maltesers

Visionary marketer of the year

Winner: Marc Pritchard, chief brand officer, Procter & Gamble

Agency of the year

Winner: Brainlabs

Best use of a small budget

Winning brand: St John Ambulance and Tesco
Project name: Making Baby CPR
Unforgettable: How St John Ambulance Lived in the Nursery to Save Lives
Entering agency: BBH

Digital transformation

Winning brand: Beano
Project name: Beano Digital Network Launch
Entering agency: Beano Studios

Diversity and inclusion champion

Joint winners: Channel 4 and Maltesers
Project name: Rio 2016 Paralympics

Market disruptor

Winning brand: Cosabella
Project name: Cosabella Drives Major Sales with AI
Entering agency: Albert (created by Albert Technologies)

Marketing team of the year

Winning brand: Aldi

Rising star of the year

Winner: Jawad Safdar, acquisition marketing manager for home and ecommerce, EE

The CEO award for marketing

Winner: BT Group

Images from the glittering awards ceremony can be found here .


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10 - 11 October 2019 


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