The Importance of Being Social
Social: Engaging Customers, Managing Brand Perception and Reaching New Audiences.
Social media continues to dominate marketing discussions as brands clamour to keep up with changing consumer behaviour. The latest data from GlobalWebIndex shows that social media accounts for one in four minutes spent online and the average person uses more than five different social networks. So while it's clear that brands have to try and be part of the conversations on social, most are still feeling their way and struggling to get a grip on ROI. In this chapter we'll try to throw some light on the subject by giving an overview of the latest social media data and trends that all marketers need to know...
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