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  • Yoyo Wallet, Europe’s fastest growing mobile payment and customer engagement platform, today announced a £12 million Series B round, led by the digitalisation and investment arm of the METRO GROUP Wholesale & Food Specialist Company, an internationally leading specialist in wholesale and food retail with ca. €37 billion in annual turnover, with additional investment from Woodford Investment Management and Touchstone Innovations.

  • Yoyo Wallet - the UK’s fastest growing mobile wallet - and Caffè Nero today launch the coffee brand’s first mobile payment and loyalty app in a bid to take its iconic blue stamp card into the digital age.

    The iOS and Android-available app, which can be used in all Caffè Nero stores across the UK and Ireland, will provide a digital version of Caffè Nero’s iconic blue paper stamp card, which has been in circulation since 1997 and rewards customers with their 10th coffee free. The card is used by nine million customers yearly, collecting in excess of 50 million stamps.

    The new Caffè Nero app will be the first UK coffee app to go beyond ‘top-up’, offering the ease of straight-through payment, automated loyalty stamp collection and digital receipts – in one quick scan.

  • Sprinklr, the first unified customer experience management (CXM) platform for the enterprise, today announced that John Chambers, executive chairman and former CEO of Cisco, has joined Sprinklr’s Board of Directors – a major endorsement of Sprinklr’s mission to define and lead the CXM industry with a new class of enterprise software purpose-built for today’s social world.

  • Nextatlas, the unique data-driven trend forecasting research and analysis technology division of iCoolhunt, will demonstrate how the company’s technology platform helped coffee giant, Lavazza, identify coffee lovers of the future through the combination of ‘Big’ and ‘Thick’ Data analysis, at the Festival of Marketing on 5th October 4 and 5, 2017 in London at Tobacco Dock.

    Luca Morena, Nextatlas’ and iCoolhunt’s co-founder and CEO, and Mario Coletti, Nextatlas UK Director, and their guest, Simone Claudio Ballarini, Lavazza’s Global Head of Consumer Insights, will explain how the ground breaking methodology has been applied.

    The main focus of the presentation on October 5 at 13.55, will cover:

    • how Lavazza gained powerful insights to drive key brand values and a fresh strategic approach;
    • how AI-driven micro-segmentation can enrich a brand’s understanding of its future target audiences and engage with them based on deep consumer understanding.
  • New guide shares tips and best practices for improving deliverability at the top three mailbox providers.

  • We’re thrilled to be added to the list of official LinkedIn Marketing Partners, which is a community of LinkedIn-approved marketing technology vendors that can help boost campaign performance.

  • 3 Ways AI Helps CMOs with ROI, Growth and Loyalty

    14 Jul 2017 Leah Pope, CMO at Datorama Datorama

    Ask a room full of CMOs what their tactical key performance indicators (KPIs) are, and you’re bound to get some overlap. However, you’re also bound to get a lot of different responses that reveal differing attitudes about new opportunities.

  • All-new, one-click Datorama dashboards give marketers measurement expertise with the right KPIs, trends and segments for top platforms, such as: Facebook, Google Analytics, Moat and more

  • Return Path’s 2017 Deliverability Benchmark Report finds global inbox placement remains relatively consistent at just 80 percent.

  • Olapic announced it is support of the global launch of Instagram’s Ads in Stories with its creative video format solution: Content in Motion. The short-form vertical video format allows brands to maximize the immersive, full-screen ads that now appear between Instagram Stories to help bring their business story to life, and connect with consumers in a personal and visually inspiring way.

     

  • Olapic released the findings of a study that analyzed the financial impact an organization experienced when deploying Olapic’s visual content marketing solution.

    The May 2017 Total Economic Impact™ (TEI) study commissioned by Olapic and conducted by Forrester Consulting, is a third-party analysis to quantify and validate the impact of user-generated content (UGC) in e-commerce and digital advertising environments. Results show Olapic delivered a 680 percent ROI and a 256 percent (3.6x) improvement in conversion rates with payback in less than one month for one of its retail customers.

     

  • An innovator in visual content solutions, Olapic announced its strategic expansion in the APAC region to help support the growing use of influencer and user-generated content (UGC) by brands.

    The expansion is reinforced by findings from a recent study released by Olapic indicating a sharp rise in the use and importance of user-generated content (UGC) across the region, with 86 percent of brands saying UGC will be a valuable part of their 2017 marketing strategy.

     

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FESTIVAL OF MARKETING RETURNS ON 3-4 OCTOBER 2018

FESTIVAL OF MARKETING RETURNS ON 3-4 OCTOBER 2018

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