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Barbie’s impact and Unilever’s product focus: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Mattel’s brand plan to Elon Musk’s Twitter rebrand, it’s been a busy week. Here is my take.
Recruitment intent falters as brands continue to feel the pinch
Josh StephensonData from IPA Bellwether shows a drop in the net percentage of firms looking to hire in the next three months as the market continues to struggle in the face of economic headwinds.
‘A profound impact’: How consumer duty rules will impact financial services marketers
Molly InnesMarketers will be central to ensuring new rules from the retail banking regulator to deliver greater transparency and service for customers are implemented correctly and will need to give careful consideration to the way they are communicated, say industry leaders.
Allwyn on its plan to dial up the distinctiveness of the National Lottery’s key brands
Niamh CarrollAllwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
Is this applicable to B2B marketing? Please stop asking
Mark RitsonThis week our marketing columnist asks and then answers the most annoying question of them all.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.