Judging criteria

Judging criteria

Marketing Week Masters celebrate marketing effectiveness, creativity and innovation.

Find out more about what the panel of judges will be looking out for.

Creativity & Innovation 

Did the project team demonstrate more than just best practice or use a new or innovative approach to achieving the objectives?

How effectively was the project executed and implemented to produce exceptional performance?

Objectives & Strategy

Were the project objectives clearly stated and did the team have an understanding of how the objectives relate to longer-term business objectives? 

What strategy was used to achieve the objectives?

How tailored was the project activity?

Commercial Confidence

It is very important that you fully complete the entry form. In particular, details of budget and results should be provided. The more information you supply, the better the judges will be able to assess your entry.

For the purposes of judging, all information provided will be treated in the strictest confidence and will only be viewed by the Awards Jury. However, in any editorial write-up about entries some information may be needed from the written entries. Any information that is commercially sensitive and which may not be used in an editorial write up should be inserted into the field marked 'Confidential Information'.

Effectiveness & Business Results 

How successful was the project in relation to the original objectives?

Results can include brand awareness, increased sales and sustainable competitive advantage. Proving effectiveness is crucial, so return on investment should be used wherever possible to allow large and small projects to compete on an equal footing.

Robust data is required. If you have queries regarding confidentiality, please read the below policy on commercial confidence.

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WHY ENTER

WHY ENTER

Find out why Marketing Week Masters are THE awards to win.

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2019 CATEGORIES

2019 CATEGORIES

With 33 categories, discover which are the perfect fit for you.

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PREVIOUS WINNERS 

PREVIOUS WINNERS 

Discover the campaigns that have wowed the jury in previous years.

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