2017 Winners

2017 Winners

Discover the campaigns that have wowed in previous years. View the 2017 winners by clicking on the individual category boxes below.



Winner: Performance Communications, L3 Creative Projects and Kingdom Creative for Nissan Europe, Nissan X-Trail 4Dog


Havas Media, The Telegraph and Innocean UK for Kia, Kia & The Telegraph at Euro 2016

Mindshare UK, Hammerhead VR and Spark 44 for Jaguar UK, Feel Wimbledon with Andy Murray

Ogilvy Public Relations for Ford, Unlearn

Ve Interactive for Nissan, Nissan CARED4 Campaign


Winner: Baxi Heating, The rebuilding of Baxi Works online loyalty scheme for gas installers


ITV Studios, Transforming ITV's brand reputation in one month

LinkedIn, B2B Dinner for Five

Mindshare and MAIDO UK for Dyson, Making Hand Drying Matter

Momentum Worldwide and Weber Shandwick (PR Management) for GSMA, GSMA Innovation City - Mobile World Congress 2017

Charities and Non-profit

Winner: Engine for NHS Blood and Transplant, Missing Type International


BBH for St John Ambulance and Tesco, Making Baby CPR Unforgettable: How St John Ambulance lived in the nursery to save lives

Frank for Lewis Pugh - Speedo Diplomacy for the Ross Sea

Geometry Global for The Royal British Legion, Somme 100 Poppy Pin

Mindshare UK for Tommy's Charity, Breaking the silence on baby loss

Proximity London for RNLI, Communication Saves Lives

WCRS for Pride in London, #NoFilter

Consumer Goods

Winner: AMVBBDO and Scope for Maltesers (Mars Chocolate), Look on the Light Side of Disability


BJL for Ronseal, #RonsealAdBreak

Hill+Knowlton Strategies, UNICEF for Procter & Gamble, Pampers UNICEF 1 Pack = 1 Vaccine

PHD, DDB Sydney, Google Australia and Wicked Pixels for Unilever Australia, Word on the Streets: Ice cream makes headlines with the worlds first fun-gorithm

WCRS for McCoy's, When Flavour Calls

Financial Services

Winner: SunLife, Welcome To Life After 50

Highly Commended: Wesleyan, Educating teachers about retirement planning


Aviva Investors, Ptarmigan Media, Gravity Global and FTI: Cutting through uncertainty

Brand Culture, Petplan, Allianz and Now for Universal Pictures, The Secret Life of Pets & Petplan

M&C Saatchi Sport & Entertainment for BNY Mellon and Newton Investment Management #PullTogether for Cancer Research UK

VCCP for Nationwide Building Society, Voices Nationwide

Media, Gaming and Entertainment

Winner: 4Creative and OMD UK for Channel 4, Rio 2016 Paralympics - We're the Superhumans


AMD, A Technology Uprising for PC Gamers

ITV & The National Lottery, I Am Team GB, The Nation's Biggest Sports Day

The Times and The Sunday Times, Know your Times

Trinity Mirror Solutions, Trinity Mirror's sales team transformation

Public Sector and Government

Winner: Sheffield Hallam University, The Sheffield Hallam Video Playbook


 Istanbul Metropolitan Municipality, Be my eye and ear Istanbul

Lee Kuan Yew School of Public Policy, Leveraging Facebook to Drive Schools' Outcomes

MKTG and Social Metric for London & Partners, Healthy Lungs for Life

NCS Trust and Royal Mail MarketReach for NCS Trust, NCS Trust's Summer Cohort Recruitment Campaign

Retail and Ecommerce

Winner: POSSIBLE and IRIS for adidas Football, Breaking the Pattern with adidas GLITCH

Highly Commended: McCann for Aldi, Aldi's 5 Year Plan


Frank PR for MyVoucherCodes, #BudgetBuster

iCrossing for M&S, #myschoolyears

PHD, AMV BBDO, Channel 4 for Sainsbury's, Getting Gogglebox Animated About Sainsbury's Christmas Food


  Telecoms, Energy and Utilities

Winner: Northumbrian Water, Dwaine Pipe / Love your Drain Campaign


BBH for Virgin Media, Exhilaration

BT and AWIN, Driving Mobile Growth for BT - The tale of two launches

Zone, BOXT

Travel, Leisure and Transport

Winner: Visit Belfast, Find Your Belfast


Genesis for Tourism NI, Say hello to more

Kew, Royal Botanic Gardens, The Hive Marketing Campaign

Oban International for Big Bus Tours, Big Bus Tours: Expanding around the world in less than 365 days


Branded Experiences and Events

Winner: ITV & The National Lottery, I Am Team GB, The Nation's Biggest Sports Day

Highly Commended: Sense for The Economist, The Economist Discomfort Future


English Heritage, 1066: Year of the Normans

ITV & The National Lottery, I Am Team GB, The Nation's Biggest Sports Day

PHD Hong Kong and Mirum for Ferrero Rocher, Ferrero Golden Couture


Winner: OneChocolate for PLAYMOBIL UK, PLAYMOBIL UK: Setting Engagement Targets Ablaze with London Fire Brigade


Man Bites Dog for Korn Ferry, The Future of Work is Human

VCCP for Nationwide Building Society, Voices Nationwide

WCRS for Duchenne UK, World's Strongest Boys

Zone for Unilever, Persil Wild Explorers



Data, CRM and Analytics

Winner: PHD for Sainsbury's, Programmatic Tailoring - Driving fashion growth for Tu


Carat UK for Gocompare.com, An Industry First: Real-time Creative Delivered Programmatically

Football Whispers - data and analytics

Indicia for Nissan, Nissan Qashqai - Anti Defection

Indicia for Very.co.uk, Very Autumn/Winter 2016

Email Marketing

Winner: Virgin Holidays BEST EVER Sale Results


Indicia for Very.co.uk, Very Autumn/Winter 2016

Mapp Digital for Freesat, Mapp helps Freesat successfully challenge the UK market leader, by collecting powerful customer data to enable a subscriber boost

Mapp Digital for Vente Privee, Mapp Digital Helps Vente Privee acquire high quality new members at low cost

Sony Interactive Entertainment Europe and Planning-inc, Proving the power of personalisation for PlayStation Store


Winners: Brainlabs for Domino's Pizza Group, EuroPizza

Highly Commended: Indicia for Nissan, Nissan Qashqai - Anti Defection


Everton Football Club, Everton Football Club's Insight Team for its work on the 2017/18 Season Ticket campaign

Pablo London, OMD UK, Clifford French for Carlsberg UK - San Miguel, The San Miguel Rich List

Trinity Mirror, Welcome to Modal Britain


Mobile and Apps Marketing

Winner: POSSIBLE and IRIS for adidas Football, Breaking the Pattern with adidas GLITCH


Football Whispers - mobile & apps marketing

Waze and Zenith Optimedia for Costa Express, Reach drivers in real time

Zone for Unilever, Persil Wild Explorers

Multichannel Marketing - Four channels or more

Winner: Arena Media UK and Iris Worldwide for Domino's Pizza Group, Journey to Greatness


Bupa and WCRS, MEC & Consumer Insight, For Living

McCann for Aldi, Aldi's Amazing Christmas Carrot

Mindshare UK Y&R London and for Marks & Spencer, M&S wins Christmas with Mrs Claus

Visit Belfast, Find Your Belfast

Outdoor and Location-based Marketing

Winner: Waze and Zenith Optimedia for Costa Express, Reach drivers in real time


Carat UK for Santander, Transforming OOH from product communication towards utility

Havas Media, Fallon, Posterscope, GroundTruth for AXA, One Step Ahead

Havas Media, Innocean, UK and Ocean Outdoor for Hyundai Motor UK, Programmatic Posters

Pulse Creative, Kinetic and Rosh Singh for The Sun, #Tournamental

PR and Brand Storytelling

Winner: LADbible Group, UOKM8?


Beattie Communications for Biffa, DROPs (Driving Recklessly on Pavements awareness campaign)

Engine for NHS Blood and Transplant, Missing Type International

Man Bites Dog for Korn Ferry, The Future of Work is Human

Performance Communications for Nissan Europe, Nissan X-Trail 4Dogs


Programmatic and Performance Marketing

Winner: Infectious Media for John Lewis, How John Lewis beat its Black Friday ROI target by 346%


Brainlabs for TSB, Brainlabs and TSB - Loan Rangers

Croud for Hiscox, Going for Gold

PHD for Sainsbury's, Programmatic Tailoring - Driving fashion growth for Tu

PHD for Unilever Australia, Word on the Streets: Ice cream makes headlines with the worlds first fun-gorithm

Promotional and Shopper Marketing

Winner: ODEON Cinemas Group, Disney, DisneyLife and SEA LIFE, Finding Dory

Shortlisted: Threefold for Very.co.uk, Very.co.uk's Toy Testers: growing Very's sales and credibility in toys


Search Marketing

Winner: Brainlabs for Domino's Pizza Group, EuroPizza

Highly Commended: Brainlabs for London Theatre Direct, Automating Bums on Seats


Found for Funky Pigeon, evenfunkierpigeon

Oban International for Big Bus Tours, Big Bus Tours: Expanding around the world in less than 365 days

OMD for Nissan, Intelligent Search

Rooster Marketing for Coopers Fire, Coopers Fire - Search Marketing Success

Social Media

Winner: Wellcome and Third City for Wellcome, Let's #OutsmartEpidemics


BBH for KFC, KFC Dirty Louisiana

BT Sport, #GoalsRecreated

SapientRazorfish for IKEA, IKEA Meme Manuals

The Economist, The Economist Social Media Strategy


User-led Design and Experience

Winner: Expedia Media Solutions for The Hawai'i Tourism Authority, Discover Your Aloha


MMR Research Worldwide for Paddy's Bathroom, Child's Play - driving up engagement with sensory branding

Zone, OMD UK, Pablo London and Clifford French for BOXT

Sponsorship and Partner Marketing

Winner: McCann for Aldi, Aldi Team GB Campaign


Brand Culture, Petplan, Allianz and Now for Universal Pictures, The Secret Life of Pets & Petplan

MKTG for Fiitness First, #WinTogether




Winner: Frank PR and Scope for MyVoucherCodes, MyVoucherCodes #BudgetBuster


AMV BBDO, Carat, AOL, Channel Mum and Fallon for Maltesers (Mars Chocolate), Look on the Light Side of Disability

Born + Raised for Arco, The Supply Chain Reaction

BT Sport, #GoalsRecreated

Pablo London, OMD UK, Clifford French for Carlsberg UK - San Miguel, The San Miguel Rich List


The Story Lab for Mondelez, Cadbury, Shared Moments and Memory Lane




Best Use of a Small Budget

Winner: BBH for St John Ambulance, Making Baby CPR Unforgettable: How St John Ambulance Lived in the Nursery to Save Lives


Comic Relief in-house team, RedOut for Red Nose Day - Raising the alarm

Phrasee, Commercialising A.I. with humour, risk-taking and awesomeness

WCRS for Duchenne UK, World's Strongest Boys



Digital Transformation

Winner: Beano Studios and Red Brick Road, House PR, Beano digital network launch


BT, Consumer.com

PepsiCo's Mountain Dew & XPLAIN for PepsiCo's Mountain Dew Global Team, Mountain Dew's Digital Strategic Framework & Global Content Calendar

Thomson Reuters and Omobono, Helping customers within the financial services industry with the challenges of regulatory demands




Market Disruptor

Winner: Albert (created by Adgorithms) for Cosabella, Cosabella Drives Major Sales with AI


Innovid for Channel 4 Television Corporation, All 4 Audio Ad 4 You - Alien Covenant

Mention Me, The Refer-a-Friend Experts

Vidsy for Vodafone, Unilever, Barclays and more, Market Disrupter - Vidsy


Rising Star of the Year

Winner: Jawad Safdar, Digital Acquisition Marketing Manager. eCommerce, EE


Beth James, Head of Brand and Culture, hungryhouse

Jessica McMahon, Marketing and Events Planner, Informed Financial Planning

Lesley Duncan, Account Director, Harvest Digital

Ryan Maxwell, Marketing Manager, Extreme


Marketing Team of the Year

Winner: Aldi and McCann


BT Sport

Just Eat


The Times and The Sunday Times


Diversity and Inclusion Champion

Winners: AMV BBDO for Maltesers (Mars Chocolate), Look on the Light Side of Disability

4Creative,  OMD UK and Channel 4, Rio 2016 Paralympics


Bigdog Agency for Barclays, Diversity & Inclusion Career Initiatives

JLL UK and PHD Media, Follow the Rainbow-Brick road

Lloyds Banking Group and Signal, Compose once

Oban International & BBC World Service, BBC's 100 Women: Sharing stories on the challenges, opportunities and experiences of women across the globe

PHD Media, OMG Ethnic and SCOPE for Sainsbury's, Taste of the World



Agency of the Year

Winner: Brainlabs


BT Group

CEO Award for Marketing



Just Eat

Momentum Worldwide



Brand of the Year

Winner: Maltesers (Mars Chocolate)

Highly Commended: Yorkshire Tea





Just Eat



Visionary Marketer of the Year

Winner: Marc Pritchard, Chief Brand Officer, P&G


Aline Santos, Global EVP Marketing and Head of Diversity and Inclusion, Unilever

Barnaby Dawe, Global Chief Marketing Officer, Just Eat

Dan Brooke, Chief Marketing and Communications Officer, Channel 4

Linda Boff, Chief Marketing Officer, GE

Michele Oliver, Vice President of Marketing, Mars Chocolate UK


The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.


Marketing Week

Festival of Marketing

Oyster Catchers

Influencer Intelligence

Fashion Beauty Monitor


foresight news


Market Makers

Design Week

Creative Review

Xeim Logo

In partnership with:

You Gov