2019 Winners

2019 Winners

The Marketing Week Masters 2019 winners have been announced!

To view the winner and shortlist of each category, simply click into each individual box below.

To find out about the 2020 Marketing Week Masters, get in touch.

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Winners

SECTOR MASTERS 

AUTOMOTIVE  

Winner:

Toyota Europe - Toyota AYGO: JUST GO! - The&Partnership

 

Shortlist:

  • Volkswagen Financial Services | Fleet - Monsters - Graymatter
  • Lexus Europe - Driven By Intuition - The&Partnership
  • MG - MG's digital transformation - tmwi
  • The BMW Group - Using data to target car buyers - Zone

B2B

Winner:

NTT - Reinventing brand perceptions at the Tour de France - Golin

 

Shortlist:

  • Simply Business - You Name It, We Insure It - Brainlabs
  • Golin - Reinventing brand perceptions at the Tour de France - Dimension Data
  • Marriott International - Meetings Made at Marriott - Marriott International
  • Hectare Agritech - Tudder: Tinder for Cows - Octopus Group
  • ROCKWOOL - 7 Strengths of Stone: Test Series - True

CHARITIES AND NON-PROFIT    

Winner:

Capita, for the British Army - Belonging 2019: Your Army Needs You - Karmarama part of Accenture Interactive

 

Shortlist:

  • NHS Blood and Transplant - ITV2 Blood Squad - NHS Blood and Transplant
  • Greenpeace UK - Rang-tan Palm Oil Campaign - Open Creates & Mother
  • Children with Cancer UK - Ringing the bell for a hidden jewel in the charity sector - The Brand Bucket Company Ltd.
  • The British Heart Foundation - Creating connections that matter - The British Heart Foundation

CONSUMER GOODS

Winner

Britvic Soft Drinks - Robinsons Revitalise - Britvic Soft Drinks

 

Shortlist:

  • Mondelez, Cadbury's Creme Egg - Cadbury's Creme Egg Hunting Season - Carat
  • Baileys at Diageo Global - From Dusty to Dazzling; Baileys' Global Turnaround - Mother London
  • Vimto - I See Vimto In You - Quiet Storm
  • Unilever - Marmite Peanut Butter - Unilever 

FINANCIAL SERVICES

Winner

HSBC UK - We are not an island - JWT

 

Shortlist:

  • Lloyds Banking Group - Lloyds Bank SME: 'The Team Behind the Business' - Lloyds Banking Group
  • Barclays Corporate Banking - Tomorrow's Europe - Reuters Plus
  • HSBC - HSBC Global Rebrand - Saatchi & Saatchi
  • Habito - Hell or Habito - Uncommon Creative Studio
  • Nationwide with Wavemaker - Nationwide #TogetherAgainstHate - Wavemaker

MEDIA, GAMING & ENTERTAINMENT

Winner

The Guardian - Marketing for a sustainable future for The Guardian - The Guardian

 

Shortlist: 

  • BT SPORT - Charlotte - AMVBBDO
  • The Times and The Sunday Times - Politics. Tamed. - The&Partnership (Pulse)
  • Supercell - Brawl Stars Global Launch - Waste Creative

RETAIL AND ECOMMERCE

Winner

Greggs - The Greggs Vegan Sausage Roll Launch - Greggs

 

Shortlist:

  • Aldi UK - Kevin the Carrot - McCann UK
  • Aldi UK - Swap and Save - McCann UK
  • KFC UK & Ireland - Ain't no small fry - Mother
  • Tu - All Boobs Welcome - Portas

TELECOMS, ENERGY AND UTILITIES

Winner

EDF Energy and CACI - EDF Energy: Supersize Energy Health Check - CACI

 

Shortlist:

  • Thames Water - Fight the Fatberg - Sewper Heroes - Aylesworth Fleming
  • E.ON UK - E.ON "The Big Dip" - Engine Group
  • Huawei - StorySign - FCB Inferno
  • O2 - Parents vs Kids - VCCP

TRAVEL, LEISURE AND TRANSPORT

Winner

Tourism New Zealand - #GetNZontheMap - Tourism New Zealand

 

Shortlist:

  • Virgin - Depart the everyday - AMVBBDO
  • Aer Lingus - How people based planning set Aer Lingus' sales soaring around the globe - Dentsu Aegis Network
  • First Choice - Braggage Rights - Engine | Mischief
  • easyJet - easyJet Look&Book - VCCP

CHANNEL MASTERS 

CONTENT

Winner

Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO

 

Shortlst:

  • Diageo Baileys - Nobody puts Baileys in the Corner - Carat
  • Virgin Holidays - Virgin Holidays: Trending Travel Guide - ForwardPMX
  • The Body Shop - iProspect and The Body Shop: Charting the rise of veganism through data storytelling - iProspect
  • Elvie - Pumping. Unplugged. - Mother
  • notonthehighstreet - notonthehighstreet Gift Guide - notonthehighstreet

DATA-DRIVEN MARKETING

Winner

Pets at Home Group - Pets at Home VIP Club - Go Inspire Group

 

Shortlist:

  • Shell Russia - Injecting data-led marketing strategy to engine lubricants in Russia - Ekimetrics
  • Eurostar - iProspect and Eurostar: Inspiring real connections for smooth customer journeys - iProspect UK
  • Orangetheory Fitness - Data Beats - Publicis Sapient
  • Toyota Europe - Toyota AYGO: JUST GO! - The&Partnership
  • Canon - Nurturing the art of visual storytelling - VCCP

BRANDED EXPERIENCES AND EVENTS

Winner

Sainsbury's - The Bude Tunnel - Gravity Road

 

Shortlist:

  • Co-op - Co-op @ Music Festivals 2018 - Co-op
  • Asics - Blackout Track - Edelman
  • Huawei Consumer Business Group - Huawei Presents Unfinished Symphony - Huawei Consumer Business Group
  • EE - 4G Cinema - M&C Saatchi Public Relations

INSIGHT AND MARKET RESEARCH

Winner

William Grant & Sons / Glenfiddich - Glenfiddich Experimental Series - Exposure

 

Shortlist:

  • Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO
  • Heineken® - When You Drive, Never Drink - Edelman
  • Square - Digital Towns - Harvard
  • Northumbrian Water Group - NWG Business Plan - Northumbrian Water Group

MOBILE AND APPS MARKETING

Winner

Huawei - StorySign - FCB Inferno

 

Shortlist:

  • Nike - 'Nulla Può Fermarci' (Stop At Nothing) - AnalogFolk
  • Captain Morgan - Personalised
  • No Kid Hungry - GroundTruth Drives Restaurant Visits to Support Dine Out for No Kid Hungry - GroundTruth
  • Amplifon - Amplifon Hearing App - Publicis Sapient
  • easyJet - easyJet Look&Book - VCCP

MULTICHANNEL MARKETING

Winner

Capita, for the British Army - Belonging 2019: Your Army Needs You - Karmarama part of Accenture Interactive

 

Shortlist:

  • Bupa - #OpenUp - Bupa
  • The Guardian - The Joy of Print - The Guardian
  • The Times and The Sunday Times - Politics. Tamed. - The&Partnership (Pulse)

PR AND BRAND STORYTELLING

Winner

AIG Life - Max's story - Teamspirit

 

Shortlist:

  • Vodafone - #Goldilocks - Engine | Mischief
  • LEGO - Birthday Brick -  Engine | Mischief
  • Greenpeace UK - Rang-tan - Mother
  • Roald Dahl Story Company - Matilda comes up Trumps - Roald Dahl Story Company

 

Sponsored by:

influencer intelligence

PROGRAMMATIC MARKETING

Winner

Sportsbook clients - Giving Sports Fans What They Want With "The Ticker" - Jellyfish

 

Shortlist:

  • Moss Bros - Delivering 6:1 incremental ROI in display for Moss Bros - Crimtan
  • B&Q - Extreme Weather for Extreme Results - Merkle | Periscopix

SEARCH MARKETING

Winner

Virgin Holidays - Virgin Holidays: Trending Travel Guide - ForwardPMX

Shortlist:

  • Wowcher - Driving ROI-markable results for Wowcher - Brainlabs
  • Peapod - Peapod & January Digital - NYC Geo-Targeted Campaigns Increase Grocery Orders by 262% - January Digital
  • Domino's Pizza, UK & Ireland - Using AI to discover new audiences & drive revenue - Jaywing Intelligence

 

SOCIAL MEDIA

Winner

KFC UK & Ireland -  Ain't no small fry - Mother

 

Shortlist:

  • Auto Trader - #AutoTraderGoals - AmazeRealise
  • MARS CHOCOLATE - MIX - AMVBBDO
  • British Council - Study UK - British Council
  • Sanofi - Buscopan IBS Truths campaign - Pegasus

 

Sponsored by:

influencer intelligence

SPONSORSHIP AND PARTNER MARKETING

Winner

Mondelez, Cadbury's Creme Egg - Cadbury's Creme Egg Hunting Season - Carat

Shortlist:

  • Diageo - Guinness - Six Nations - AMVBBDO
  • Kelloggs - Kellogg's Cornflakes and Love Island - Carat
  • Müller UK & Ireland - Müller UK & Ireland Sponsor British Athletics - Sylo Communication
  • TSB - The power of purpose in good times and bad - TSB

 

VIDEO

Winner

Greenpeace UK - Rang-tan - Mother

Shortlist:

  • Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO
  • ellaOne (HRA Pharma) - My Morning After - Dirt and Glory Media
  • Elvie - Pumping. Unplugged. - Mother

SPECIAL MASTERS

AGENCY OF THE YEAR

Winner

Mother

 

Shortlist:

  • Accenture Interactive
  • AMVBBDO
  • The&Partnership
  • VCCP

 

Sponsored by:

oystercatchers

 

MARKETING TEAM OF THE YEAR

Winner

The Guardian - Marketing Team Story 18/19

 

Shortlist:

  • Aldi - Aldi Marketing Team of the Year
  • Huawei - Huawei UK
  • TSB - How staying true to your brand beliefs can get you through the very worst of times
  • UKTV - UKTV Marketing Team of the Year

DIGITAL TRANSFORMATION

Winner:

Battersea Dogs & Cats Home - Transforming Battersea's use of digital to help us be here for every dog and cat - Battersea Dogs & Cats Home

 

Shortlist:

  • Aer Lingus - Taking Dynamic to New Heights - Dentsu Aegis Network
  • HSBC - Transforming HSBC.com - HSBC
  • LEGO - Transforming LEGO's approach to digital through a centralised model - Reprise

 

Sponsored by:

Econsultancy

DIVERSITY AND INCLUSION CHAMPION

Winner

Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO

 

Shortlist:

  • Smirnoff - Free To Be - LADbible Group
  • Skoda UK - #ThisIsOurTime - PHD, FUSE, Fallon London
  • Tu - All Boobs Welcome - Portas

BRAND PURPOSE

Winner

Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO

 

Shortlist:

  • Royal Canin - Delivering on ROYAL CANIN®'s Brand Purpose - Positive Outcomes in the Wellbeing of our Pets - Coast Digital
  • ellaOne (HRA Pharma) - My Morning After - Dirt and Glory Media
  • HSBC UK - We are not an island - JWT

CUSTOMER EXPERIENCE

Winner

Transport for London - 'Hello London' improving the customer experience for 6.5 million bus passengers every day - Transport for London

 

Shortlist:

  • Mastercard - Big Group with Mastercard Priceless Cities - Big Group Ltd
  • HSBC - HSBC.com: Putting our customers first - HSBC

 

Sponsored by:

Econsultancy

BEST USE OF A SMALL BUDGET

Winner:

Royal Museums Greenwich - Space LIVE - Royal Museums Greenwich

 

Shortlist:

  • Lumen - Sexy Santa Campaign 2018 - Lumen
  • Elvie - Pumping. Unplugged. - Mother
  • Skoda UK - #ThisIsOurTime - PHD, FUSE, Fallon London
  • Ulster Bank Northern Ireland - Ulster Bank Northern Ireland banknote launch - Ulster Bank Northern Ireland

BRAND INNOVATION

Winner

Huawei - StorySign - FCB Inferno

 

Shortlist:

  • Essity - Project Diamond - Essity
  • ShelterBox - No Ordinary Book Club - GOOD Agency
  • Silentnight - Silentnight Eco Comfort Breathe - Silentnight

RISING STAR

Winner

Aimée Treasure

 

Shortlist:

  • Callum Macrae
  • Caitlin Williams
  • Lucy Appleby
  • Gemma Hosking

NOMINATED

MARKETER OF THE YEAR

Winner

Alessandra Bellini, Chief Customer Officer, Tesco

 

Sponsored by:

Salesforce

BRAND OF THE YEAR

Winner

Greggs

 

Shortlist:

  • Netflix
  • Cadburys
  • IKEA
  • Nationwide

 

Sponsored by:

YouGov

GRAND PRIX WINNER

Winner

Britvic Soft Drinks - Robinsons Revitalise

 

The Marketing Week Masters champion the innovation, creativity and effectiveness of your campaigns.   

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2019 GALLERY

2019 GALLERY

An annual highlight for many across industry, see the photos from this year’s glittering ceremony.

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PREVIOUS WINNERS

PREVIOUS WINNERS

Take a look at the innovations and campaigns that have been recognised by the Masters in previous years.

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2019 JUDGES

2019 JUDGES

Check out our judging panel from all the corners of the marketing world.

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SPONSOR

SPONSOR

Find out how you can get involved with the Marketing Week Masters.

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