2019 Shortlist

2019 Shortlist

The Masters shortlist has been announced!

To view the shortlist of each category, simply click into each individual box below. The winners will be announced at The Brewery, London on Wednesday 2 October 2019.

ATTEND THE MASTERS

Shortlist

SECTOR MASTERS 

AUTOMOTIVE  

Shortlist:

  • Volkswagen Financial Services | Fleet - Monsters - Graymatter
  • Lexus Europe - Driven By Intuition - The&Partnership
  • Toyota Europe - Toyota AYGO: JUST GO! - The&Partnership
  • MG - MG's digital transformation - tmwi
  • The BMW Group - Using data to target car buyers - Zone

B2B

Shortlist:

  • Simply Business - You Name It, We Insure It - Brainlabs
  • Golin - Reinventing brand perceptions at the Tour de France - Dimension Data
  • Marriott International - Meetings Made at Marriott - Marriott International
  • Hectare Agritech - Tudder: Tinder for Cows - Octopus Group
  • ROCKWOOL - 7 Strengths of Stone: Test Series - True

CHARITIES AND NON-PROFIT

Shortlist:

  • Capita, for the British Army - Belonging 2019: Your Army Needs You - Karmarama part of Accenture Interactive
  • NHS Blood and Transplant - ITV2 Blood Squad - NHS Blood and Transplant
  • Greenpeace UK - Rang-tan Palm Oil Campaign - Open Creates & Mother
  • Children with Cancer UK - Ringing the bell for a hidden jewel in the charity sector - The Brand Bucket Company Ltd.
  • The British Heart Foundation - Creating connections that matter - The British Heart Foundation

CONSUMER GOODS

Shortlist:

  • Britvic Soft Drinks - Robinsons Revitalise - Britvic Soft Drinks
  • Mondelez, Cadbury's Creme Egg - Cadbury's Creme Egg Hunting Season - Carat
  • Baileys at Diageo Global - From Dusty to Dazzling; Baileys' Global Turnaround - Mother London
  • Vimto - I See Vimto In You - Quiet Storm
  • Unilever - Marmite Peanut Butter - Unilever 

FINANCIAL SERVICES

Shortlist:

  • HSBC UK - We are not an island - JWT
  • Lloyds Banking Group - Lloyds Bank SME: 'The Team Behind the Business' - Lloyds Banking Group
  • Barclays Corporate Banking - Tomorrow's Europe - Reuters Plus
  • HSBC - HSBC Global Rebrand - Saatchi & Saatchi
  • Habito - Hell or Habito - Uncommon Creative Studio
  • Nationwide with Wavemaker - Nationwide #TogetherAgainstHate - Wavemaker

MEDIA, GAMING & ENTERTAINMENT

Shortlist: 

  • BT SPORT - Charlotte - AMVBBDO
  • The Guardian - Marketing for a sustainable future for The Guardian - The Guardian
  • The Times and The Sunday Times - Politics. Tamed. - The&Partnership (Pulse)
  • Supercell - Brawl Stars Global Launch - Waste Creative

RETAIL AND ECOMMERCE

Shortlist:

  • Greggs PLC - The Greggs Vegan Sausage Roll Launch - Greggs PLC
  • Aldi UK - Kevin the Carrot - McCann UK
  • Aldi UK - Swap and Save - McCann UK
  • KFC UK & Ireland - Ain't no small fry - Mother
  • Tu - All Boobs Welcome - Portas

TELECOMS, ENERGY AND UTILITIES

Shortlist:

  • Thames Water - Fight the Fatberg - Sewper Heroes - Aylesworth Fleming
  • EDF Energy and CACI - EDF Energy: Supersize Energy Health Check - CACI
  • E.ON UK - E.ON "The Big Dip" - Engine Group
  • Huawei - StorySign - FCB Inferno
  • O2 - Parents vs Kids - VCCP

TRAVEL, LEISURE AND TRANSPORT

Shortlist:

  • Virgin - Depart the everyday - AMVBBDO
  • Aer Lingus - How people based planning set Aer Lingus' sales soaring around the globe - Dentsu Aegis Network
  • First Choice - Braggage Rights - Engine | Mischief
  • Tourism New Zealand - #GetNZontheMap - Tourism New Zealand
  • easyJet - easyJet Look&Book - VCCP

CHANNEL MASTERS 

CONTENT

Shortlst:

  • Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO
  • Diageo Baileys - Nobody puts Baileys in the Corner - Carat
  • Virgin Holidays - Virgin Holidays: Trending Travel Guide - ForwardPMX
  • The Body Shop - iProspect and The Body Shop: Charting the rise of veganism through data storytelling - iProspect
  • Elvie - Pumping. Unplugged. - Mother
  • notonthehighstreet - notonthehighstreet Gift Guide - notonthehighstreet

DATA-DRIVEN MARKETING

Shortlist:

  • Shell Russia - Injecting data-led marketing strategy to engine lubricants in Russia - Ekimetrics
  • Pets at Home Group PLC - Pets at Home VIP Club - Go Inspire Group
  • Eurostar - iProspect and Eurostar: Inspiring real connections for smooth customer journeys - iProspect UK
  • Orangetheory Fitness - Data Beats - Publicis Sapient
  • Toyota Europe - Toyota AYGO: JUST GO! - The&Partnership
  • Canon - Nurturing the art of visual storytelling - VCCP

BRANDED EXPERIENCES AND EVENTS

Shortlist:

  • Co-op - Co-op @ Music Festivals 2018 - Co-op
  • Asics - Blackout Track - Edelman
  • Sainsbury's - The Bude Tunnel - Gravity Road
  • Huawei Consumer Business Group - Huawei Presents Unfinished Symphony - Huawei Consumer Business Group
  • EE - 4G Cinema - M&C Saatchi Public Relations

INSIGHT AND MARKET RESEARCH

Shortlist:

  • Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO
  • Heineken® - When You Drive, Never Drink - Edelman
  • William Grant & Sons / Glenfiddich - Glenfiddich Experimental Series - Exposure
  • Square - Digital Towns - Harvard
  • Northumbrian Water Group - NWG Business Plan - Northumbrian Water Group

MOBILE AND APPS MARKETING

Shortlist:

  • Nike - 'Nulla Può Fermarci' (Stop At Nothing) - AnalogFolk
  • Captain Morgan - Personalised Messages - Facebook
  • Huawei - StorySign - FCB Inferno
  • No Kid Hungry - GroundTruth Drives Restaurant Visits to Support Dine Out for No Kid Hungry - GroundTruth
  • Amplifon - Amplifon Hearing App - Publicis Sapient
  • easyJet - easyJet Look&Book - VCCP

MULTICHANNEL MARKETING

Shortlist:

  • Bupa - #OpenUp - Bupa
  • Capita, for the British Army - Belonging 2019: Your Army Needs You - Karmarama part of Accenture Interactive
  • The Guardian - The Joy of Print - The Guardian
  • The Times and The Sunday Times - Politics. Tamed. - The&Partnership (Pulse)

PR AND BRAND STORYTELLING

Shortlist:

  • Vodafone - #Goldilocks - Engine | Mischief
  • LEGO - Birthday Brick -  Engine | Mischief
  • Greenpeace UK - Rang-tan - Mother
  • AIG Life - Max's story - Teamspirit
  • Roald Dahl Story Company - Matilda comes up Trumps - Roald Dahl Story Company

 

Sponsored by:

influencer intelligence

PROGRAMMATIC MARKETING

Shortlist:

  • Moss Bros - Delivering 6:1 incremental ROI in display for Moss Bros - Crimtan
  • Sportsbook clients - Giving Sports Fans What They Want With "The Ticker" - Jellyfish
  • B&Q - Extreme Weather for Extreme Results - Merkle | Periscopix

SEARCH MARKETING

Shortlist:

  • Wowcher - Driving ROI-markable results for Wowcher - Brainlabs
  • Virgin Holidays - Virgin Holidays: Trending Travel Guide - ForwardPMX
  • Peapod - Peapod & January Digital - NYC Geo-Targeted Campaigns Increase Grocery Orders by 262% - January Digital
  • Domino's Pizza, UK & Ireland - Using AI to discover new audiences & drive revenue - Jaywing Intelligence

 

SOCIAL MEDIA

Shortlist:

  • Auto Trader - #AutoTraderGoals - AmazeRealise
  • MARS CHOCOLATE - MIX - AMVBBDO
  • British Council - Study UK - British Council
  • KFC UK & Ireland -  Ain't no small fry - Mother
  • Sanofi - Buscopan IBS Truths campaign - Pegasus

 

Sponsored by:

influencer intelligence

SPONSORSHIP AND PARTNER MARKETING

Shortlist:

  • Diageo - Guinness - Six Nations - AMVBBDO
  • Kelloggs - Kellogg's Cornflakes and Love Island - Carat
  • Mondelez, Cadbury's Creme Egg - Cadbury's Creme Egg Hunting Season - Carat
  • Müller UK & Ireland - Müller UK & Ireland Sponsor British Athletics - Sylo Communication
  • TSB - The power of purpose in good times and bad - TSB

 

VIDEO

Shortlist:

  • Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO
  • ellaOne (HRA Pharma) - My Morning After - Dirt and Glory Media
  • Elvie - Pumping. Unplugged. - Mother
  • Greenpeace UK - Rang-tan - Mother

SPECIAL MASTERS

AGENCY OF THE YEAR

Shortlist:

  • Accenture Interactive
  • AMVBBDO
  • Mother
  • The&Partnership
  • VCCP

 

Sponsored by:

oystercatchers

 

MARKETING TEAM OF THE YEAR

Shortlist:

  • Aldi - Aldi Marketing Team of the Year
  • Huawei - Huawei UK
  • The Guardian - Marketing Team Story 18/19
  • TSB - How staying true to your brand beliefs can get you through the very worst of times
  • UKTV - UKTV Marketing Team of the Year

DIGITAL TRANSFORMATION

Shortlist:

  • Battersea Dogs & Cats Home - Transforming Battersea's use of digital to help us be here for every dog and cat - Battersea Dogs & Cats Home
  • Aer Lingus - Taking Dynamic to New Heights - Dentsu Aegis Network
  • HSBC - Transforming HSBC.com - HSBC
  • LEGO - Transforming LEGO's approach to digital through a centralised model - Reprise

 

Sponsored by:

Econsultancy

DIVERSITY AND INCLUSION CHAMPION

Shortlist:

  • Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO
  • Smirnoff - Free To Be - LADbible Group
  • Skoda UK - #ThisIsOurTime - PHD, FUSE, Fallon London
  • Tu - All Boobs Welcome - Portas

BRAND PURPOSE

Shortlist:

  • Essity Bodyform/Libresse - Viva La Vulva - AMVBBDO
  • Royal Canin - Delivering on ROYAL CANIN®'s Brand Purpose - Positive Outcomes in the Wellbeing of our Pets - Coast Digital
  • ellaOne (HRA Pharma) - My Morning After - Dirt and Glory Media
  • HSBC UK - We are not an island - JWT

CUSTOMER EXPERIENCE

Shortlist:

  • Mastercard - Big Group with Mastercard Priceless Cities - Big Group Ltd
  • HSBC - HSBC.com: Putting our customers first - HSBC
  • Transport for London - 'Hello London' improving the customer experience for 6.5 million bus passengers every day - Transport for London

 

Sponsored by:

Econsultancy

BEST USE OF A SMALL BUDGET

Shortlist:

  • Lumen - Sexy Santa Campaign 2018 - Lumen
  • Elvie - Pumping. Unplugged. - Mother
  • Skoda UK - #ThisIsOurTime - PHD, FUSE, Fallon London
  • Royal Museums Greenwich - Space LIVE - Royal Museums Greenwich
  • Ulster Bank Northern Ireland - Ulster Bank Northern Ireland banknote launch - Ulster Bank Northern Ireland

BRAND INNOVATION

Shortlist:

  • Essity - Project Diamond - Essity
  • Huawei - StorySign - FCB Inferno
  • ShelterBox - No Ordinary Book Club - GOOD Agency
  • Silentnight - Silentnight Eco Comfort Breathe - Silentnight

RISING STAR

Shortlist:

  • Callum Macrae
  • Caitlin Williams
  • Lucy Appleby
  • Gemma Hosking
  • Aimée Treasure

NOMINATED

MARKETER OF THE YEAR

A dedicated panel of industry leaders will determine the top 100 most effective marketers for 2019, including a number 1 for Marketer of the Year to be announced at the Masters awards ceremony on 2 October 2019.

BRAND OF THE YEAR

Shortlist:

  • Greggs
  • Netflix
  • Cadburys
  • IKEA
  • Nationwide

 

Sponsored by:

YouGov

GRAND PRIX WINNER

The Grand Prix winner will be selected by our prestigious jury as the best of the best among all of our 32 categories. The shortlist and the winner will be announced at the Masters awards ceremony on 2 October 2019.

The Marketing Week Masters champion the innovation, creativity and effectiveness of your campaigns.

Celebrate with the industry at the glittering awards ceremony on 2 October 2019 at The Brewery, London.

ATTEND THE AWARDS

ATTEND THE AWARDS

ATTEND THE AWARDS

Celebrate marketing innovation and creativity at the Masters awards this October.

FIND OUT MORE

PREVIOUS WINNERS

PREVIOUS WINNERS

Take a look at the innovations and campaigns that have been recognised by the Masters in previous years.

FIND OUT MORE

2019 JUDGES

2019 JUDGES

Check out our judging panel from all the corners of the marketing world.

FIND OUT MORE

SPONSOR

SPONSOR

Find out how you can get involved with the Marketing Week Masters.

FIND OUT MORE

The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.

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