Festival Blog

Festival Blog

Welcome to the Festival Blog

Find the latest updates, insights and interviews from the Festival of Marketing! 

Expect exciting news developments, inspiring articles and a few inside tips to make you look good at that next marketing meeting. So, if you love to learn and are as passionate about your craft as we are, then read on fellow marketers, read on. 

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LATEST BLOGS

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  • Gousto on developing an ‘empathetic’ data strategy

    26 Nov 2020 Charlotte Rogers, Features Editor, Marketing Week
    Marketers should shift their data strategy from A/B testing and growth hacking towards empathy, insight and offering a better customer experience, say ...
  • Mitsubishi, PepsiCo, and Huawei on how the pandemic has impacted innovation

    25 Nov 2020 Nikki Gilliland, Writer, Econsultancy
    On the final day of the Festival of Marketing 2020, acting features editor for Marketing Week, Charlotte Rogers, chaired a panel with guests Kimberley ...
  • Mastercard CMO: Long-term and short-term are not mutually exclusive

    24 Nov 2020 Sarah Vizard, Managing Editor, Marketing Week
    Mastercard’s marketing team is taking both a long- and short-term view as it looks to mitigate the risk of the pandemic on its business. The coronavir ...
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