Festival Blog

Festival Blog

Welcome to the Festival Blog

Find the latest updates, insights and interviews from the Festival of Marketing! 

Expect exciting news developments, inspiring articles and a few inside tips to make you look good at that next marketing meeting. So, if you love to learn and are as passionate about your craft as we are, then read on fellow marketers, read on. 

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LATEST BLOGS

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  • Brands have a stereotypical image of Gen Z as mobile-first, TikTok-loving digital natives, but marketing effectively to them as adults will require a ...
  • Tesco on how Covid-19 helped it to ‘really be at its best’

    16 Dec 2020 Molly Fleming, reporter, Marketing Week
    Marketing Week’s Brand of the Year explains how listening to customers every day and doubling down on its strategy  helped it weather the first corona ...
  • Why Singaporean super app Grab is focused on ‘acts, not ads’

    14 Dec 2020 Charlotte Rogers, acting features editor, Marketing Week
    Spanning everything from ride hailing, to food delivery and payments, Singapore-based app Grab has pivoted at speed to respond to the challenges of Co ...
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23-25 March 2021

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