THE CX TOOLKIT: 13 SEPTEMBER

MARKETING WEEK'S FESTIVAL OF MARKETING PRESENTS...

The CX Toolkit: Using your brand, technology and innovation to create competitive experiences

Ahead of Marketing Week’s Festival of Marketing, we’ve launched our third and final Masterclass morning. In partnership with leading design and technology agency, Rufus Leonard; and training and digital transformation experts, Econsultancy; the morning is designed to provide senior brand-side marketers with the insight and best practice they need to level up their customer experiences and become leaders in their sector.

If you’re looking for guidance and practical learnings on how to build a business case for CX, choose the tools and tech that will help you create more competitive customer experiences, or how to apply industry-standard CX frameworks, then this Masterclass is for you.

We're delighted to offer you a complimentary pass to attend The CX Toolkit, simply fill in the registration form below*. If you'd like to upgrade your pass to also attend Festival of Marketing on 6 October, get in touch and we'll assist with your ticket purchase.

 

CLICK HERE TO REGISTER

*Please note, complimentary passes are reserved for brand-side marketing decision makers and influencers. We will contact you if there are multiple places claimed by the same company.

A SNAPSHOT OF WHAT YOU CAN EXPECT...

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Building the business case for CX: The best strategies to get executive buy in

CX is the opposite of an investment in niceties and abstract gain; it is a direct investment in the organisation’s financial performance and success. We all know connecting CX with business results’ is the key to gaining buy-in but we all know that it is easier said than done. This session will provide practical advice and tools that will enable you to achieve buy in from your wider leadership team.

Speaker: Barbara Stewart, Consultant, Econsultancy

Brought to you by Econsultancy

How to evaluate your existing digital customer experiences and find your competitive edge 

A seamless customer experience is a vital component for any successful brand, but how can marketers elevate their CX to become competitive and truly outstanding?  

This session will help you focus on what customers really want, evaluate how your business is organised to deliver your brand promise, and uncover areas for improvement. 

Speakers: Ross Timms, Jenny Berkley, Kate Fahie, Laurence Parkes

Brought to you by Rufus Leonard

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cxtoolkit

How to put brand at the heart of new digital experiences  

One of brands' biggest challenges today is digital differentiation and how to translate their value for customer into engaging experiences. 

You will learn:

  • How to define what makes your brand special and how your business creates value for customers 
  • How to align your organisation behind a vision for your brand’s new experiences  
  • The tools to design new distinctive, competitive customer experiences as a team

Speaker: Ross Timms, Jenny Berkley, Kate Fahie

Brought to you by Rufus Leonard

For full details of the day please download the agenda below:

DOWNLOAD AGENDA

IN PARTNERSHIP WITH...

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Rufus Leonard

A London design and technology agency that specialises in transforming service brands.

They embrace the complexity of service brands to help them create category-defining digital experiences that delight their customers, inspire their people and smash their commercial goals.

Rufus Leonard work with teams to drive meaningful change fast, by: balancing creativity with commercial and organisational reality; moving with intent to create new experiences; harnessing technology to enhance brand promise; sharing their knowledge to change hearts and minds as they work.

 

And...

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Econsultancy

We’re Econsultancy. Since 1999, we have guided businesses and individuals to reengineer themselves through our thought leadership, training and digital transformation.

With offices in London and New York, we are a global team with an international mindset. We provide companies and teams with all the essential resources to develop their modern marketing capabilities, validate their decisions and demystify information around digital, marketing and ecommerce.

We show you what great looks like. Then we get you there.