Festival Blog

Festival Blog

  • Text100 explore how technology impacts society

    09 Oct 2018 Richard Parkinson, Global Creative Director at Text100
    Many people are threatened by the continued advance of technology. Instead of improving life for everyone, they see it as a driving force behind a lot of society’s worst aspects. This fear of the wors ...
  • Customer Centricity: Why you should be obsessed with your customer

    09 Oct 2018 Katherine Fiona Jones, Marketing Executive
    For as long as marketing has been taught, it has not only been best practice, but paramount to secure and ensure that the customer sits at the heart of strategy and planning. This customer centric app ...
  • To personalise or not to personalise, is that the question?

    08 Oct 2018 Nick Mottershead, Data Scientist, Lynchpin Analytics
    With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The problem is that the focus today is on advanced 1-1 persona ...
  • Foolproof: Agility and Big Business

    05 Oct 2018 Katherine Fiona Jones, Marketing Executive
    Big ships take a long time to turn, whereas smaller ones can shift quickly in any direction. Agility is both quintessential and absolute for navigating shifting trends that come and go as often as the ...
  • MIQ @ Festival of Marketing 2018: All you need to know

    MiQ is thrilled to be joining the 2018 Festival of Marketing with some thought provoking and inspiring content centred around the need for Marketing Intelligence.
  • There’s Much to Learn About Your One-Time Customers

    03 Oct 2018 Omer Liss, Research Lab Leader at Optimove
    Whether it’s their favourite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction.
  • Defining Churn: It’s not a matter of 'if', but 'when'.

    28 Sep 2018 Yohai Sabag, Chief Data Scientist at Optimove
    All relationships have their own interaction frequency. Some are intense – we meet weekly, or even speak daily. Other relationships may be just as long-standing and loyal, but with a much lower intera ...
  • How Vodafone enlisted a bot to help customer experience

    26 Sep 2018 Katherine Fiona Jones, Marketing Executive
    Who is TOBi? And how can he help you?
  • Personalisation - How to respect customers who expect conflicting ideals.

    24 Sep 2018 Katherine Fiona Jones, Marketing Executive
    The problem marketers are facing in 2018 is that customers, clients and audiences’ expectations conflict one another. Privacy and recommendation are polarising obstacles, to be sure.
  • After years of preparation and debate the GDPR finally came into force on 25 May 2018. The new policy standardises data protection law across all 28 EU countries and imposes strict new rules on contro ...
  • Interview with Patrick Aryee

    14 Sep 2018 Katherine Fiona Jones, Marketing Executive
    We managed to pin down Patrick Aryee for chat on his fantastic and meandering career path that has lead him down a path rich of experiences. "...be bold, be business-minded, but of course don’t forget ...
  • Guest Blog from BIMA: The Challenge of Sophisticated AI Pt.3

    12 Sep 2018 Lee Allen of TH_NK edt. Katherine Fiona Jones, Marketing Executive
    In his third and final post on the current and future state of AI, Lee Allen of Th_nk and member of the BIMA AI Council explores the brittleness that underpins today’s AI and explores what it will tak ...
  • MRS Partnership : Tonight is the night, when two become one

    07 Sep 2018 Katherine Fiona Jones, Marketing Executive

    A partnership that is demonstrating mutual respect for insights, growth and innovative marketing.

  • Measuring The Value Of Branded Content Is Critical

    29 Aug 2018 BCMA, edt. Katherine Fiona Jones, Marketing Executive
    As a medium, branded content has been receiving a lot of attention over the last few years, largely in response to the new ways that people can consume content. This, in turn, has fuelled its rise as ...
  • What we learnt from GMA's latest article on Sexism in Advertising

    23 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Upon reading the article from our sponsors GMA on the future of Sexist Stereotyping in Advertising, this is what we found out.
  • Guest Blog from BIMA: Judgement Call – the Real Role of AI Pt.2

    21 Aug 2018 Lee Allen of TH_NK edt. Katherine Fiona Jones Marketing Executive
    Lee Allen of TH_NK and member of the BIMA AI Council, focuses on the true value of AI: its ability to help us make better judgement calls based on its better predictions.
  • Interview with This Girl Can's Kate Dale

    24 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Empowering those who find it hard to hit the gym, take to the road or maintain a healthy lifestyle is difficult for a myriad of reasons. We interviewed Kate Dale to see how she manages to juggle it su ...
  • Interview with Heineken

    15 Aug 2018 Katherine Fiona Jones, Marketing Executive
    With a diverse portfolio to work with, restrictions and limitations to navigate as well as big expectations to fulfil, we couldn't resist tapping into the mind of the woman spinning all these very imp ...
  • Guest Blog from BIMA: Artificial Intelligence - From Hype to Opportunity Pt.1

    09 Aug 2018 Rachel Johnson, Marketing Manager at BIMA
    AI won’t take all our jobs. But it is the next step in the natural evolution of our technical ambition. 
  • Speaker Interview with Wings

    17 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Taking the leap to develop your own successful lab-based business isn't only courageous - it's applaudable. Today on the blog we're joined by entrepreneur and creative leadership guru Gabriela Lungu. ...
  • Sifting through the stats with Digital Doughnut

    02 Aug 2018 Katherine Fiona Jones, Marketing Executive
    11 easy steps to help you become a lead generation mastermind. 
  • BCMA Celebrate their 15th Anniversary

    31 Jul 2018 BCMA | Edt. Katherine Fiona Jones, Marketing Executive
    This year our Partners BCMA are Celebrating their 15th Anniversary. We're joined on the blog today by their team who are sharing their story, from the humble beginnings as an original Soho-meet-up to ...
  • GMA on Audience Digital Trust after GDPR

    03 Aug 2018 Ardi Kolah, GMA. Edt. Katherine Fiona Jones, Marketing Executive
    Today's blog has been taken over by GMA Author, Ardi Kolah. Read on to find out some of the most sought after insights into how GDPR has effected brand authenticity, targeted advertising and audiences ...
  • Women in Advertising - getting nowhere fast?

    25 Jul 2018 Megan Boyle, Marketing Executive at MRS | Edt. Katherine Fiona Jones, Marketing Executive at FOM
    “Humans are complex and for communication to be truly relatable, we need to move away from tired pen portraits and embark on newer, fresher projects”   One of the topics on the agenda at this year’s F ...

Festival of Marketing

7 - 8 October 2020 


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