Let’s get down to it – as an FMCG focused marketer, you’ll be needing to make those sales count, drive engagement and convert those flicking through your catalogues, be they digital or print, into goo ...

Lee Allen of TH_NK and member of the BIMA AI Council, focuses on the true value of AI: its ability to help us make better judgement calls based on its better predictions.

Mental health is something we don’t talk about enough despite progress over recent years. This is something that we want to change. To mark World Mental Health day at this year’s Festival, we have tea ...

Taking the leap to develop your own successful lab-based business isn't only courageous - it's applaudable. Today on the blog we're joined by entrepreneur and creative leadership guru Gabriela Lungu. ...

With a diverse portfolio to work with, restrictions and limitations to navigate as well as big expectations to fulfil, we couldn't resist tapping into the mind of the woman spinning all these very imp ...

There are so many factors at play when we are pulling together such a big event, so many moving parts and things to consider. Our partners are so important to us, as are our delegates and speakers. Ba ...

AI won’t take all our jobs. But it is the next step in the natural evolution of our technical ambition. 

Turning it around can be daunting for any organisation of any size but being flexible and responsive to change is essential to maintaining ones’ agility and stamina within the marketing world.

Our newest marketing team member has only joined us two months ago but it feels like she’s been here for years. Meet Katherine Jones Marketing Executive, the pen behind the blog. On top of being a bre ...

Today's blog has been taken over by GMA Author, Ardi Kolah. Read on to find out some of the most sought after insights into how GDPR has effected brand authenticity, targeted advertising and audiences ...

11 easy steps to help you become a lead generation mastermind. 

Great for those who...  Want to develop new insights into new digital tools and learn how to use them. Are up to the challenge of developing new approaches to marketing across the board The metamorpho ...

This year our Partners BCMA are Celebrating their 15th Anniversary. We're joined on the blog today by their team who are sharing their story, from the humble beginnings as an original Soho-meet-up to ...

Great for those who... Want to improve customer experience through a myriad of channels Prioritise customer expectations Want to gain insight in how to measure customer experience   Championing for th ...

“Humans are complex and for communication to be truly relatable, we need to move away from tired pen portraits and embark on newer, fresher projects”   One of the topics on the agenda at this year’s F ...

Working in an events marketing environment means you need resilience and good know-how; Sybilla, our Senior Marketing Executive has both, with buckets of enthusiasm to-boot! Not only has she proven he ...

Want to create more opportunities in their personal career Want to overcome personal challenges and lead more fulfilling lives The Realising Your Potential Stage is back and better than ever, with a v ...

Do you get excited at the prospect of using tech to enhance your business and customer experience? Does the possibility of virtual shopping assistants send you into a spiral? If you're a technological ...

In the fast paced world of events, organisation and communication is key to success. Without these two pillars, you end up in a world of confusion and essentially - it all goes a little Pete Tong.  Ou ...

Have you ever felt as though no matter how hard you try, no matter what you do and how smart you work, there is always something holding you back? Something stopping you from taking that next step? Li ...

Did you hear about our latest award? That's right folks, we are officially the winners of the PPA Award for 'Event of the Year', (Business Category) 2018. Needless to say, we are over the moon that Fe ...

Festival of Marketing is growing, evolving and adapting - year on year, which means that the team behind the most happening marketing event is also consistently growing, evolving and adapting, too! Le ...

A research focused guide to Festival, from stages to sessions.

The most socially devoted company in the world, KLM drop in for a discussion on all things AI, tech and intergated learning technologies that take a personal approach to mass marketing via social medi ...