-
In an age where anyone can set up shop for low costs, how can you stand out from the crowd without alienating your customer base? The key is to get creative and we’re about to lay down some ground rul
...
-
If you’re like me, you’ll find copywriting a difficult task. There’s been countless times when I’ve found myself short of inspiration and looking at what had been done already. Then cutting and pastin
...
-
Branding has become so many things over the evolution of its lifespan as a terminology, from a simple logo, jingle and strapline, it has now mutated and grown into a multifaceted beast that solely rel
...
-
What comes out on top? Product or person? In this week’s blog we put the two against one another to find out which strategy focus you should be adopting in today’s changing market.
-
Article first published by Influencer Intelligence Our sister service, Influencer Intelligence, has launched a brand-new investigative report What Consumers Think About Influencer Marketing. Following
...
-
Every year Festival of Marketing works tirelessly to bring you the most current and relevant content. We want you to enjoy, learn and discover as much as possible, which is why we take absolute pride
...
-
In the consumer-packaged goods space, the conglomerates are not enjoying the same monopolies of yesteryear; it’s the small brand that is driving growth and differentiation on shelf. For me, it really
...
-
New year, new me, new stages. That’s right! Even more places for you to learn and spruce up your knowledge on the vast, winding and intricate ecosystem that is ‘marketing’. We are no strangers to a li
...
-
IN SEARCH OF INSPIRATION Death, taxes and change are the only constants in the modern world, which means now more than ever the pressure is on to innovate. As a brand consultant and storyteller, I wan
...
-
Unapologetic, unstoppable and inherently empowering. Rose McGowan has never been your typical Hollywood actor. This year, Festival of Marketing welcomes her to our Headline Stage to speak on the #MeTo
...
-
As many marketers know - when your to-do list doubles in size, the pressure to produce new ideas and exciting means of engaging your audience, does exactly the same. It seems unfair, and at times even
...
-
The year is fast passing us by, can you believe it’s April already? Spring has sprung, but have you taken the time to consider the key marketing trends for 2019? Better yet, are you integrating their
...
-
What's next for gender equality? How has the conversation progressed since the birth of the #MeToo movement and what role does #MenToo play in the solution? How can feeling empowered, beyond gender bo
...
-
In an ever-changing market, maintaining momentum and stamina to see projects through from beginning to end is one of the biggest challenges that marketers are facing today. How can you optimise your t
...
-
There is big value in being small; a concept that Livia’s have embraced. Livia’s is greater than a company bound to the parameters and small ideas of a conventional start-up. Our innovation has moved
...
-
What does a millionaire, a small business owner and a cow all have in common? 24 hours a day. Despite circumstance or species, we all have the same amount of time to spend in our everyday lives, so ho
...
-
After a whirlwind year that brought us new tech, algorithm changes, social media platform mergers and innovative ways to interact and understand information, we ask ourselves; what’s next for the mark
...
-
Even if many employers still haven’t fully appreciated it, people are the difference between business success and failure. For too long, leaders have taken their workers for granted and focused on pro
...
-
Q: A lack of women at senior levels within creative departments plays a huge factor in the gender pay gap that exists in the creative industry sector. As a leader in the industry, what are your though
...
-
We are, undeniably, a nation consumed by tradition, whether it’s a roast on Sunday, putting the kettle on in a crisis or dunking biscuits in tea, we love routine. Traditions also encourage us to stick
...
-
At the Festival of Marketing 2018 I had the privilege of hosting the Social stage and attending several engaging and compelling talks. I really enjoyed Made in Chelsea star Oliver Proudlock’s session.
...
-
The Festival of Marketing is done for another year, and what an event it was! For two days, Tobacco Dock played host to marketers from all sectors, blending inspiration and practical application at th
...
-
A month has passed since Festival of Marketing 2018 and there’s still one subject that continues to puzzle me, the failure of brands to recognise value in the over-50s market. This demographic contri
...
-
Last week I had the privilege of attending the Festival of Marketing in London. This two-day event is led by the biggest names in the marketing business: Econsultancy, Marketing Week, Creative Review,
...
)
In an age where anyone can set up shop for low costs, how can you stand out from the crowd without alienating your customer base? The key is to get creative and we’re about to lay down some ground rul ...)
If you’re like me, you’ll find copywriting a difficult task. There’s been countless times when I’ve found myself short of inspiration and looking at what had been done already. Then cutting and pastin ...)
Branding has become so many things over the evolution of its lifespan as a terminology, from a simple logo, jingle and strapline, it has now mutated and grown into a multifaceted beast that solely rel ...)
What comes out on top? Product or person? In this week’s blog we put the two against one another to find out which strategy focus you should be adopting in today’s changing market.)
Article first published by Influencer Intelligence Our sister service, Influencer Intelligence, has launched a brand-new investigative report What Consumers Think About Influencer Marketing. Following ...)
Every year Festival of Marketing works tirelessly to bring you the most current and relevant content. We want you to enjoy, learn and discover as much as possible, which is why we take absolute pride ...)
In the consumer-packaged goods space, the conglomerates are not enjoying the same monopolies of yesteryear; it’s the small brand that is driving growth and differentiation on shelf. For me, it really ...)
New year, new me, new stages. That’s right! Even more places for you to learn and spruce up your knowledge on the vast, winding and intricate ecosystem that is ‘marketing’. We are no strangers to a li ...)
IN SEARCH OF INSPIRATION Death, taxes and change are the only constants in the modern world, which means now more than ever the pressure is on to innovate. As a brand consultant and storyteller, I wan ...)
Unapologetic, unstoppable and inherently empowering. Rose McGowan has never been your typical Hollywood actor. This year, Festival of Marketing welcomes her to our Headline Stage to speak on the #MeTo ...)
As many marketers know - when your to-do list doubles in size, the pressure to produce new ideas and exciting means of engaging your audience, does exactly the same. It seems unfair, and at times even ...)
The year is fast passing us by, can you believe it’s April already? Spring has sprung, but have you taken the time to consider the key marketing trends for 2019? Better yet, are you integrating their ...)
What's next for gender equality? How has the conversation progressed since the birth of the #MeToo movement and what role does #MenToo play in the solution? How can feeling empowered, beyond gender bo ...)
In an ever-changing market, maintaining momentum and stamina to see projects through from beginning to end is one of the biggest challenges that marketers are facing today. How can you optimise your t ...)
There is big value in being small; a concept that Livia’s have embraced. Livia’s is greater than a company bound to the parameters and small ideas of a conventional start-up. Our innovation has moved ...)
What does a millionaire, a small business owner and a cow all have in common? 24 hours a day. Despite circumstance or species, we all have the same amount of time to spend in our everyday lives, so ho ...)
After a whirlwind year that brought us new tech, algorithm changes, social media platform mergers and innovative ways to interact and understand information, we ask ourselves; what’s next for the mark ...)
Even if many employers still haven’t fully appreciated it, people are the difference between business success and failure. For too long, leaders have taken their workers for granted and focused on pro ...
Q: A lack of women at senior levels within creative departments plays a huge factor in the gender pay gap that exists in the creative industry sector. As a leader in the industry, what are your though ...)
We are, undeniably, a nation consumed by tradition, whether it’s a roast on Sunday, putting the kettle on in a crisis or dunking biscuits in tea, we love routine. Traditions also encourage us to stick ...)
At the Festival of Marketing 2018 I had the privilege of hosting the Social stage and attending several engaging and compelling talks. I really enjoyed Made in Chelsea star Oliver Proudlock’s session. ...)
The Festival of Marketing is done for another year, and what an event it was! For two days, Tobacco Dock played host to marketers from all sectors, blending inspiration and practical application at th ...)
A month has passed since Festival of Marketing 2018 and there’s still one subject that continues to puzzle me, the failure of brands to recognise value in the over-50s market. This demographic contri ...
Last week I had the privilege of attending the Festival of Marketing in London. This two-day event is led by the biggest names in the marketing business: Econsultancy, Marketing Week, Creative Review, ...