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As with any other marketing project, influencer campaigns have the capacity to go over budget. Even the best-run influencer campaigns can hit costly snags- influencers are human beings, after all, and
...
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Former Marketer of the Year and architect of the award-winning This Girl Can campaign, Tanya Joseph is the Director of Campaigns and Public Policy at Nationwide Building Society. Tanya is a regular Ma
...
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The most successful content marketers stay on their toes. They understand that trends shift, consumers change, and tried-and-tested techniques become old-and-tired before you know it. In order to bett
...
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With a fiercely competitive industry that is constantly demanding the next best thing, the most engaging experience, increased sponsorship and footfall amongst other things, how do events industry mar
...
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Field marketing is one of the best ways to connect with your customers. Face-to-face events give you a unique opportunity to share the latest updates, learn about your clients’ needs and strengthen th
...
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It’s great to see so many organisations now understanding, and embracing, the importance of their brand and the fact that it’s their most valuable asset. They’re investing more in strategy and design
...
-
From influencers to urbanites, marketing often focuses on the cool gang as brands seek to associate with the young, the hip, and the solvent. The internet is awash with articles and surveys about how
...
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Lisa Wentz is a sought-after public speaking coach based in San Francisco and is joining our Realising Your Potential Stage in October to share her top tips on how to control your nerves during a drea
...
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A decade or so ago, sparked by the explosion of web content, a whole new vocabulary entered the English language. People began to talk about social media, about mobile first and also about content mar
...
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Social media, and specifically the influencer space, is arguably the most effective place for businesses to spend their marketing dollars today. Influencer marketing is the fastest-growing and most ef
...
-
As marketers, it is important to keep track of the constantly changing rules and regulations. Recently, guidance from the UK’s Information Commissioner’s Office (ICO) and the France’s Commission natio
...
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When the BCMA was founded in 2003, our conversations often had to start with a definition of what branded content actually was. In the spirit of nostalgia, I’ll define it again here. According to an O
...
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Shopping changes along with our society. When norms and values change, so do the needs of our customers. But what will change? What will the future of shopping look like? Nobody knows exactly. However
...
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Blog provided by Festival of Marketing partner DAN Global. The first mention of creativity often reminds people of the design. However, creativity is not limited to design only-for creativity is also
...
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We all know that personalization works. Based on research, personalizing a digital interaction drives conversions up as much as 19% and in my experience often much higher than that. The business benef
...
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Neil Kirby, Marketing Director at Bupa Global, is joining us at the Festival of Marketing, where he will speak on Bupa Global’s amazing personalisation tactics that now work on a global scale. Since w
...
-
What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing
...
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Here’s a sweeping statement for you to consider: every brand today wants to be recognised for hyper-personalised customer experiences. Whether you agree or not, you can’t argue that delivering engagin
...
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Creating engaging b2b content is one of the issues that the CMA is going to tackle at the B2B Content Breakfast on 28th August. In b2b circles, there are so many issues, from creating effective strate
...
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Tessa is Co-Founder & CEO of OLIO, a free app tackling the problem of food waste by connecting users who have food they don’t want or need, with neighbours living nearby who would like it. We intervie
...
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Brands are increasingly thinking outside the box with fresh ideas to bring teams together, but will a new focus on cross-functional innovation within these teams lead to a better response to consumer
...
-
Debora is the Chief Marketing Officer for Europe at Mondelez International; in her present role she is responsible for the Marketing function including several disciplines as Consumer Insights & Analy
...
-
A supermodel shares an Instagram photo taken in her glamorous bathroom, holding hair-growth gummies. An NFL star tweets an emoji-studded message about his sports drink of choice during pre-game warm-u
...
-
The business of Influencer Marketing (IM) has grown exponentially in the past year, with an ever-increasing number of brands entering the market. The value of the IM sector on Instagram alone is estim
...
)
As with any other marketing project, influencer campaigns have the capacity to go over budget. Even the best-run influencer campaigns can hit costly snags- influencers are human beings, after all, and ...)
Former Marketer of the Year and architect of the award-winning This Girl Can campaign, Tanya Joseph is the Director of Campaigns and Public Policy at Nationwide Building Society. Tanya is a regular Ma ...)
The most successful content marketers stay on their toes. They understand that trends shift, consumers change, and tried-and-tested techniques become old-and-tired before you know it. In order to bett ...)
With a fiercely competitive industry that is constantly demanding the next best thing, the most engaging experience, increased sponsorship and footfall amongst other things, how do events industry mar ...)
Field marketing is one of the best ways to connect with your customers. Face-to-face events give you a unique opportunity to share the latest updates, learn about your clients’ needs and strengthen th ...)
It’s great to see so many organisations now understanding, and embracing, the importance of their brand and the fact that it’s their most valuable asset. They’re investing more in strategy and design ...)
From influencers to urbanites, marketing often focuses on the cool gang as brands seek to associate with the young, the hip, and the solvent. The internet is awash with articles and surveys about how ...)
Lisa Wentz is a sought-after public speaking coach based in San Francisco and is joining our Realising Your Potential Stage in October to share her top tips on how to control your nerves during a drea ...)
A decade or so ago, sparked by the explosion of web content, a whole new vocabulary entered the English language. People began to talk about social media, about mobile first and also about content mar ...)
Social media, and specifically the influencer space, is arguably the most effective place for businesses to spend their marketing dollars today. Influencer marketing is the fastest-growing and most ef ...)
As marketers, it is important to keep track of the constantly changing rules and regulations. Recently, guidance from the UK’s Information Commissioner’s Office (ICO) and the France’s Commission natio ...)
When the BCMA was founded in 2003, our conversations often had to start with a definition of what branded content actually was. In the spirit of nostalgia, I’ll define it again here. According to an O ...)
Shopping changes along with our society. When norms and values change, so do the needs of our customers. But what will change? What will the future of shopping look like? Nobody knows exactly. However ...)
Blog provided by Festival of Marketing partner DAN Global. The first mention of creativity often reminds people of the design. However, creativity is not limited to design only-for creativity is also ...)
We all know that personalization works. Based on research, personalizing a digital interaction drives conversions up as much as 19% and in my experience often much higher than that. The business benef ...)
Neil Kirby, Marketing Director at Bupa Global, is joining us at the Festival of Marketing, where he will speak on Bupa Global’s amazing personalisation tactics that now work on a global scale. Since w ...)
What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing ....jpg/fit-in/500x500/filters:no_upscale())
Here’s a sweeping statement for you to consider: every brand today wants to be recognised for hyper-personalised customer experiences. Whether you agree or not, you can’t argue that delivering engagin ...)
Creating engaging b2b content is one of the issues that the CMA is going to tackle at the B2B Content Breakfast on 28th August. In b2b circles, there are so many issues, from creating effective strate ...)
Tessa is Co-Founder & CEO of OLIO, a free app tackling the problem of food waste by connecting users who have food they don’t want or need, with neighbours living nearby who would like it. We intervie ...)
Brands are increasingly thinking outside the box with fresh ideas to bring teams together, but will a new focus on cross-functional innovation within these teams lead to a better response to consumer ...)
Debora is the Chief Marketing Officer for Europe at Mondelez International; in her present role she is responsible for the Marketing function including several disciplines as Consumer Insights & Analy ...)
A supermodel shares an Instagram photo taken in her glamorous bathroom, holding hair-growth gummies. An NFL star tweets an emoji-studded message about his sports drink of choice during pre-game warm-u ...)
The business of Influencer Marketing (IM) has grown exponentially in the past year, with an ever-increasing number of brands entering the market. The value of the IM sector on Instagram alone is estim ...