Honda, the automaker, is marrying data with a range of new technology to reach European consumers in ways that are relevant rather than personal. “What we’ve tried to do at Honda is bring the brand to ...

Festival of Marketing took place last week and what a couple of days we had! Our 12 stages were overflowing with inspiration, ideas and insights. Although impossible to bring you a full report on ever ...

This year, day one of the Festival landed on Mental Health Day. To some, kicking off the Festival of Marketing with a panel on the subject may not seem particularly fortuitous. But it should. Regardle ...

Within living memory, depictions of women in advertising have relied heavily on gender stereotypes: Child-rearing, kitchen-dwelling, mute and humourless, swooning subservient at the feet of men. But, ...

Our doors are officially closed for 2018. Before we sign off let’s take a look at everything that has been going on both today and yesterday. Day 2 kicked off with not one but two Headline sessions. S ...

The Festival of Marketing is an important moment in the annual calendar, when everyone in the industry gathers in London to reflect on the current state of the industry and explore the future together ...

Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer ex ...

It is finally time for Festival of Marketing to open it's doors and we are over the moon to welcome you all to the event we've been looking forward to presenting for the past 12 months. We would like ...

We wanted to open Festival of Marketing with a bang this year, but a bang that was poignant and that could help educate and inform everyone attending and the wider community engaging with us on social ...

What an incredible opening day we have had at #FoM18 – we are over the moon to have had such a brilliant and effervescent buzz throughout the day. If you aren’t on there already, the blow-by-blow acco ...

For as long as marketing has been taught, it has not only been best practice, but paramount to secure and ensure that the customer sits at the heart of strategy and planning. This customer centric app ...

Many people are threatened by the continued advance of technology. Instead of improving life for everyone, they see it as a driving force behind a lot of society’s worst aspects. This fear of the wors ...

With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The problem is that the focus today is on advanced 1-1 persona ...

Big ships take a long time to turn, whereas smaller ones can shift quickly in any direction. Agility is both quintessential and absolute for navigating shifting trends that come and go as often as the ...

MiQ is thrilled to be joining the 2018 Festival of Marketing with some thought provoking and inspiring content centred around the need for Marketing Intelligence.

Whether it’s their favourite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction.

All relationships have their own interaction frequency. Some are intense – we meet weekly, or even speak daily. Other relationships may be just as long-standing and loyal, but with a much lower intera ...

Who is TOBi? And how can he help you?

The problem marketers are facing in 2018 is that customers, clients and audiences’ expectations conflict one another. Privacy and recommendation are polarising obstacles, to be sure.

After years of preparation and debate the GDPR finally came into force on 25 May 2018. The new policy standardises data protection law across all 28 EU countries and imposes strict new rules on contro ...

We managed to pin down Patrick Aryee for chat on his fantastic and meandering career path that has lead him down a path rich of experiences. "...be bold, be business-minded, but of course don’t forget ...

In his third and final post on the current and future state of AI, Lee Allen of Th_nk and member of the BIMA AI Council explores the brittleness that underpins today’s AI and explores what it will tak ...

Today is a very important day. It's World Suicide Prevention Day and seeing as we are kicking off the Festival on World Mental Health day with a panel discussing the themes surrounding the stigma, we ...

A partnership that is demonstrating mutual respect for insights, growth and innovative marketing.