Festival Blog

Festival Blog

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  • Interview with Simona Bara, Head of Marketing, JBL As Head of UK Marketing, Simona Bara has led the brand transformation and business acceleration in the UK market for JBL. She will be joining Festiva ...
  • 7 things to learn from Glossier's Social Media Strategy

    02 Jul 2019 Fashion Beauty Monitor
    Article first published by Fashion Beauty Monitor Since it launched in 2014, cult-status beauty brand Glossier has grown into a multi-million-dollar cosmetic empire, with an army of dedicated devotees ...
  • How do you market the unmarketable?

    27 Jun 2019 Charlotte Reynard, Content Producer, Festival of Marketing
    What happens when you can’t market a product via the usual channels? How do you compete in the market when facing being banned? This is just a taster of what LELO, Essity and Thedrug.store come up aga ...
  • It’s the moment you’ve been waiting for; the Festival of Marketing 2019 agenda is live! With almost 100 speakers already confirmed, and more on the way, this year’s Festival is absolutely brimming wit ...
  • Hi Dan! Thanks for taking the time to speak with us here at Festival. With Gen Z taking the world by storm (and we mean literally the world…it is a generation after all!) we wanted to hear your though ...
  • Andrew Barraclough, VP of Design and Innovation at GSK, will take to the stage at Festival of Marketing to discuss why brands that use design to their advantage, will grow faster. We spoke to Andrew t ...
  • Interview with Edwina Dunn: The Female Lead

    05 Jun 2019 Katherine Fiona Jones
    Introduction: From finding strengths in setbacks to building up those around you. Edwina Dunn, Founder of The Female Lead joins us on the blog for a few words on motivation, influencers plus top tips ...
  • This year the Festival of Marketing looks to embrace anything and everything that we don’t have answers for. This is an opportunity to unlock the inherent curiosity which resides in all of us and to a ...
  • Interview with Albert Abello Lozano: Treatwell

    23 May 2019 Albert Abello Lozano interviewed by Katherine Fiona Jones
    If you remember our ‘What’s Next’ Blog series, you’ll remember that we highlighted automation and its importance to creating seamless campaigns. Albert Abello Lozano of Treatwell joins the Festival of ...
  • The latest, the greatest and the must attends of FoM19

    21 May 2019 Katherine Fiona Jones
    We’re less than 5 months away from the big day at Tobacco Dock and boy is our line-up looking sweeter by the day. Have you caught up on the latest? If not, check out who we’ve highlighted as our must- ...
  • The future is a heady subject and advancements in technology affect every second of our personal and professional life. Technology is impacting and drastically changing the way we communicate. It’s no ...
  • Top 5 tips to improve your copywriting

    02 May 2019 Robert Humble
    If you’re like me, you’ll find copywriting a difficult task. There’s been countless times when I’ve found myself short of inspiration and looking at what had been done already. Then cutting and pastin ...
  • Human Centricity Vs. Product Centricity

    24 Apr 2019 Katherine Fiona Jones
    What comes out on top? Product or person? In this week’s blog we put the two against one another to find out which strategy focus you should be adopting in today’s changing market.
  • What consumers really think about influencer marketing

    18 Apr 2019 Dale Barnett, Blog Manager, Influencer Intelligence
    Article first published by Influencer Intelligence Our sister service, Influencer Intelligence, has launched a brand-new investigative report What Consumers Think About Influencer Marketing. Following ...
  • Agenda at a glance - not to be missed!

    16 Apr 2019 Katherine Fiona Jones
    Every year Festival of Marketing works tirelessly to bring you the most current and relevant content. We want you to enjoy, learn and discover as much as possible, which is why we take absolute pride ...
  • FMCG disruptors are often not from the industry so don't adhere to the norms

    11 Apr 2019 Chris Green, Co-Founder, Young Foodies
    In the consumer-packaged goods space, the conglomerates are not enjoying the same monopolies of yesteryear; it’s the small brand that is driving growth and differentiation on shelf. For me, it really ...
  • New Year, New Me, New Stages

    09 Apr 2019 Katherine Fiona Jones
    New year, new me, new stages. That’s right! Even more places for you to learn and spruce up your knowledge on the vast, winding and intricate ecosystem that is ‘marketing’. We are no strangers to a li ...
  • Giles Lury's Inspiring Innovation

    04 Apr 2019 Giles Lury
    IN SEARCH OF INSPIRATION Death, taxes and change are the only constants in the modern world, which means now more than ever the pressure is on to innovate. As a brand consultant and storyteller, I wan ...
  • Unapologetic, unstoppable and inherently empowering. Rose McGowan has never been your typical Hollywood actor. This year, Festival of Marketing welcomes her to our Headline Stage to speak on the #MeTo ...
  • Top 5 marketing tips to inspire innovation

    29 Mar 2019 Robert Humble
    As many marketers know - when your to-do list doubles in size, the pressure to produce new ideas and exciting means of engaging your audience, does exactly the same. It seems unfair, and at times even ...
  • What's Next Part 4: Key Trends 2019

    26 Mar 2019 Katherine Fiona Jones
    The year is fast passing us by, can you believe it’s April already? Spring has sprung, but have you taken the time to consider the key marketing trends for 2019? Better yet, are you integrating their ...
  • Rose McGowan headlines Festival of Marketing 2019

    21 Mar 2019 Festival of Marketing team
    What's next for gender equality? How has the conversation progressed since the birth of the #MeToo movement and what role does #MenToo play in the solution? How can feeling empowered, beyond gender bo ...
  • What's Next: Part 3 - Agility and Flexibility

    19 Mar 2019 Katherine Fiona Jones
    In an ever-changing market, maintaining momentum and stamina to see projects through from beginning to end is one of the biggest challenges that marketers are facing today. How can you optimise your t ...
  • There is big value in being small; a concept that Livia’s have embraced. Livia’s is greater than a company bound to the parameters and small ideas of a conventional start-up. Our innovation has moved ...

Festival of Marketing

5 - 9 October 2020

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