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NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best
...
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Rory is responsible for all aspects of the brands marketing and leads the digital, brand & social strategy with an emphasis on building irreverent and thought-provoking marketing. His early background
...
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What’s your biggest marketing fear and is it stopping you reach your goals? Where do you think the next big industry shift will be and what can you do to prepare? These are among the questions we have
...
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We'll be welcoming Danny Denhard to speak at the Festival later this year. We caught up with Danny for a sneak peek of what his session will entail. First off, please could you tell us a bit about wh
...
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The Festival of Marketing 2020 may not be until October but that doesn’t mean we can’t start getting excited about it! We’ve been hard at work making sure that this year’s Festival is even better than
...
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Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr
...
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A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years. Article fi
...
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Brands need to ensure their websites are accessible to disabled people or risk losing out on £249bn a year. Article first published on Marketing Week. Is your website digitally accessible? This relat
...
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Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 and shared the steps the organisation took to become a global movement for men’s health, and ho
...
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The car marque has overhauled its approach to content and social in a bid to engage consumers ahead of the launch of its Honda E electric car this year. First published by Marketing Week Honda has evo
...
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Peer-to-peer social selling Depop is convinced that its content strategy of ‘reposting the coolest shit’ is the secret to engaging Gen Z shoppers. Article first published on Marketing Week. Peer-to-p
...
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The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Article first published on Marketing Week. Rose McGowan ha
...
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Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity” helped him lead one of the UK’s biggest business turnarounds. Article first published on Marketing We
...
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Article first published by Influencer Intelligence As a new decade dawns, Influencer Intelligence can’t help but look back over the last ten years that have seen the birth and unparalleled growth of i
...
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Article published first on Econsultancy Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digit
...
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Article first published on Design Week Back in the 1960s, cartoon family-of-the-future The Jetsons predicted the home of tomorrow would come complete with everything from breakfast-dispensing machines
...
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Delphine Chui, Co-Founder of FToxins, took part in a panel at Festival of Marketing 2019 on ‘Influencer marketing in the world of wellness’ which explored the ethics around promoting lifestyle choices
...
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Hayley Brady and James Balfour spoke at FoM2019 on the Social & Influencer Marketing Stage on the legal issues surrounding advertising on social media and working with talent and influencers. Hayley a
...
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Article first published by Econsultancy A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year
...
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Dan Baker, General Manager EMEA at Student.com chaired a panel at Festival of Marketing on Myth busting Gen Z: Harnessing the attention of a global generation changing the future, on the Insight and M
...
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Article first published by Marketing Week Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison J
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In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Firs
...
-
Liliana appeared on a panel on Delivering the best-in-class strategy for measuring marketing effectiveness on the Effectiveness & Data Stage. An experienced, international business leader, Liliana has
...
-
It’s the era of the digital craze. Everything and everyone is online. But digital is playing a significant role in every sector, from researching to planning to marketing. More importantly, finding an
...
)
NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best ...)
Rory is responsible for all aspects of the brands marketing and leads the digital, brand & social strategy with an emphasis on building irreverent and thought-provoking marketing. His early background ...)
What’s your biggest marketing fear and is it stopping you reach your goals? Where do you think the next big industry shift will be and what can you do to prepare? These are among the questions we have ...)
We'll be welcoming Danny Denhard to speak at the Festival later this year. We caught up with Danny for a sneak peek of what his session will entail. First off, please could you tell us a bit about wh ...)
The Festival of Marketing 2020 may not be until October but that doesn’t mean we can’t start getting excited about it! We’ve been hard at work making sure that this year’s Festival is even better than ...)
Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr ...)
A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years. Article fi ...)
Brands need to ensure their websites are accessible to disabled people or risk losing out on £249bn a year. Article first published on Marketing Week. Is your website digitally accessible? This relat ...)
Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 and shared the steps the organisation took to become a global movement for men’s health, and ho ...)
The car marque has overhauled its approach to content and social in a bid to engage consumers ahead of the launch of its Honda E electric car this year. First published by Marketing Week Honda has evo ...)
Peer-to-peer social selling Depop is convinced that its content strategy of ‘reposting the coolest shit’ is the secret to engaging Gen Z shoppers. Article first published on Marketing Week. Peer-to-p ...)
The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Article first published on Marketing Week. Rose McGowan ha ...)
Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity” helped him lead one of the UK’s biggest business turnarounds. Article first published on Marketing We ...)
Article first published by Influencer Intelligence As a new decade dawns, Influencer Intelligence can’t help but look back over the last ten years that have seen the birth and unparalleled growth of i ...)
Article published first on Econsultancy Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digit ...)
Article first published on Design Week Back in the 1960s, cartoon family-of-the-future The Jetsons predicted the home of tomorrow would come complete with everything from breakfast-dispensing machines ...)
Delphine Chui, Co-Founder of FToxins, took part in a panel at Festival of Marketing 2019 on ‘Influencer marketing in the world of wellness’ which explored the ethics around promoting lifestyle choices ...)
Hayley Brady and James Balfour spoke at FoM2019 on the Social & Influencer Marketing Stage on the legal issues surrounding advertising on social media and working with talent and influencers. Hayley a ...)
Article first published by Econsultancy A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year ...)
Dan Baker, General Manager EMEA at Student.com chaired a panel at Festival of Marketing on Myth busting Gen Z: Harnessing the attention of a global generation changing the future, on the Insight and M ...)
Article first published by Marketing Week Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison J ...)
In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Firs ...)
Liliana appeared on a panel on Delivering the best-in-class strategy for measuring marketing effectiveness on the Effectiveness & Data Stage. An experienced, international business leader, Liliana has ...)
It’s the era of the digital craze. Everything and everyone is online. But digital is playing a significant role in every sector, from researching to planning to marketing. More importantly, finding an ...