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In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Firs
...
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Liliana appeared on a panel on Delivering the best-in-class strategy for measuring marketing effectiveness on the Effectiveness & Data Stage. An experienced, international business leader, Liliana has
...
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It’s the era of the digital craze. Everything and everyone is online. But digital is playing a significant role in every sector, from researching to planning to marketing. More importantly, finding an
...
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This year at FoM, we teamed up with the School of Marketing and welcomed 20 students from diverse backgrounds onsite to pitch their sustainable business ideas to four senior marketers, including the C
...
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Lara Crisp, Editor of Gransnet chaired a panel at Festival of Marketing 2019 on ‘Addressing advertising’s ageism problem – are you offending your audience?’ on the Realising Your Potential Stage, and
...
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What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often
...
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Visualising an event in a new venue is a rare skill, which some visionary event organisers can do with ease. But often it comes down to the venue in question being able to persuade and influence, in
...
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It’s a good time to be in the communication business, when brands know more about the customer than ever before. The flip side is that consumers know how much data is being collected from them, and th
...
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Unexpected item in bagging area : ‘bleep’ - it’s your best friend. How much are they worth? A weird question maybe, but in the new era of the sharing economy it’s a question worth asking, according to
...
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For sprouting teens, a dose of cod liver oil and an Epsom salt bath can be just what the doctor ordered. Growing up can be hard to do. But for entrepreneurs who suddenly find their rapid growth stalli
...
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At Bauer Media we are constantly plugged into, monitoring, predicting and reacting to how our audiences - across our many disparate brands - are feeling about key issues affecting them and their lives
...
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Online dating apps have revolutionised the dating scene, but with that came a knock-on effect to myriad bars and restaurants. Why spend so many hopeful hours in a bar when you can just swipe right? Fr
...
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For those more tender in years, that’s a hark back to the iconic Unigate TV advertising campaign which featured mythical milk-stealing creatures (the Humphreys) and the chance of some free swag when y
...
-
Personalisation is a massive disappointment so far. Despite the capabilities now available in most CMS’ out-of-the-box, we’re still not getting it across most web experiences and case studies are weak
...
-
It is well established and widely documented that social media has come to have a huge impact on how many of us live, behave and spend. Undoubtedly it has become a powerful influence, allowing us acce
...
-
Customers are damn important. Their experience of a brand is almost more important still. Speak to just about any company in the world and they will recognise the power customer experience has. It can
...
-
We live in an era of ubiquitous video. Moving images are everywhere. They’re streaming on our televisions, our phones, our computers, and even our refrigerators. We can watch a show on one device and
...
-
At this year’s Festival of Marketing, we’ll be launching new research from the Evening Standard. We’re really excited to start this conversation, because it’s a topic we feel very strongly about. We l
...
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Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing. Hi Jenni, thanks fo
...
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Eric Fullerton, Senior Product Marketing Manager at Acquia, offers three strategies that marketers can use to improve their organization’s customer experience (CX).
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Consumers today have the power to buy from any brand in the world, and their options are endless. Information is readily available for them to use to decide which brands they will support, boycott, or
...
-
All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). It’s the
...
-
Your attention is precious. Your brain processes around 40,000,000 pieces of information a second but only 40 - so 1 millionth of the total - are conscious. Your brain is a subconscious supercomputer
...
-
Marketing professionals talk about personalization. A lot. And, that’s for good reason – since delivering tailored digital experiences based on customer insights can increase engagement, conversion, a
...
)
In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Firs ...)
Liliana appeared on a panel on Delivering the best-in-class strategy for measuring marketing effectiveness on the Effectiveness & Data Stage. An experienced, international business leader, Liliana has ...)
It’s the era of the digital craze. Everything and everyone is online. But digital is playing a significant role in every sector, from researching to planning to marketing. More importantly, finding an ...)
This year at FoM, we teamed up with the School of Marketing and welcomed 20 students from diverse backgrounds onsite to pitch their sustainable business ideas to four senior marketers, including the C ...)
Lara Crisp, Editor of Gransnet chaired a panel at Festival of Marketing 2019 on ‘Addressing advertising’s ageism problem – are you offending your audience?’ on the Realising Your Potential Stage, and ...)
What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often ...)
Visualising an event in a new venue is a rare skill, which some visionary event organisers can do with ease. But often it comes down to the venue in question being able to persuade and influence, in ....png/fit-in/500x500/filters:no_upscale())
It’s a good time to be in the communication business, when brands know more about the customer than ever before. The flip side is that consumers know how much data is being collected from them, and th ...)
Unexpected item in bagging area : ‘bleep’ - it’s your best friend. How much are they worth? A weird question maybe, but in the new era of the sharing economy it’s a question worth asking, according to ...)
For sprouting teens, a dose of cod liver oil and an Epsom salt bath can be just what the doctor ordered. Growing up can be hard to do. But for entrepreneurs who suddenly find their rapid growth stalli ...)
At Bauer Media we are constantly plugged into, monitoring, predicting and reacting to how our audiences - across our many disparate brands - are feeling about key issues affecting them and their lives ...)
Online dating apps have revolutionised the dating scene, but with that came a knock-on effect to myriad bars and restaurants. Why spend so many hopeful hours in a bar when you can just swipe right? Fr ...)
For those more tender in years, that’s a hark back to the iconic Unigate TV advertising campaign which featured mythical milk-stealing creatures (the Humphreys) and the chance of some free swag when y ...)
Personalisation is a massive disappointment so far. Despite the capabilities now available in most CMS’ out-of-the-box, we’re still not getting it across most web experiences and case studies are weak ...)
It is well established and widely documented that social media has come to have a huge impact on how many of us live, behave and spend. Undoubtedly it has become a powerful influence, allowing us acce ...)
Customers are damn important. Their experience of a brand is almost more important still. Speak to just about any company in the world and they will recognise the power customer experience has. It can ...)
We live in an era of ubiquitous video. Moving images are everywhere. They’re streaming on our televisions, our phones, our computers, and even our refrigerators. We can watch a show on one device and ...)
At this year’s Festival of Marketing, we’ll be launching new research from the Evening Standard. We’re really excited to start this conversation, because it’s a topic we feel very strongly about. We l ...
Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing. Hi Jenni, thanks fo ...)
Eric Fullerton, Senior Product Marketing Manager at Acquia, offers three strategies that marketers can use to improve their organization’s customer experience (CX).)
Consumers today have the power to buy from any brand in the world, and their options are endless. Information is readily available for them to use to decide which brands they will support, boycott, or ...)
All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). It’s the ...)
Your attention is precious. Your brain processes around 40,000,000 pieces of information a second but only 40 - so 1 millionth of the total - are conscious. Your brain is a subconscious supercomputer ...)
Marketing professionals talk about personalization. A lot. And, that’s for good reason – since delivering tailored digital experiences based on customer insights can increase engagement, conversion, a ...