Festival Blog

Festival Blog

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  • Personalisation at Scale - Sound's Perfect!

    26 Sep 2019 Sam Crowther, Executive Creative Director - A Million Ads
    Your attention is precious. Your brain processes around 40,000,000 pieces of information a second but only 40 - so 1 millionth of the total - are conscious. Your brain is a subconscious supercomputer ...
  • Three surprising but true realities about personalisation

    25 Sep 2019 Eric Fullerton, Senior Product Marketing Manager, Acquia
    Marketing professionals talk about personalization. A lot. And, that’s for good reason – since delivering tailored digital experiences based on customer insights can increase engagement, conversion, a ...
  • The people behind the changing face of tech

    25 Sep 2019 Rachel Johnson, British Interactive Media Association
    Our industry is built on change. It’s at the heart of the Festival of Marketing, where “ambitious marketers can discover, learn… and shape the future together”. But what does that change look like in ...
  • Why Influencer Marketing is more effective than traditional advertising

    25 Sep 2019 Kelsey Formost, Director of Content Strategy, Tagger Media
    Although advertising and marketing have the same goal of getting an audience to buy a product or service, there’s a surprisingly large discrepancy in the success rate of online advertising versus infl ...
  • Inside Out: The Importance Of Emotion To the Customer Experience

    24 Sep 2019 Nicholas Cumins, General Manager, SAP Marketing Cloud
    Most people believe the decisions they make are based on a rational assessment of needs and available options.  In reality, emotions play a larger role than humans like to admit.  According to Harvard ...
  • Tom Rowley is the editor of Holland & Barrett’s Healthy for Men magazine published by The River Group. He oversees all print and digital content for the brand and offers men the tools they need to liv ...
  • Is your packaging Insta-worthy?

    19 Sep 2019 Alethea Price, Marketing Executive at Burgopak
    We are all familiar with the demands and interests of generation Z, the visually driven, emotionally empowered and experience seeking consumer. We may even find ourselves following suit, tuning into t ...
  • The Content Marketing Association (CMA) recently asked their members what content they would like to see more of. One of the post popular suggestions was Social Media, this saw the birth of the Social ...
  • Interview with Jonny Combe

    16 Sep 2019 Charlotte Reynard
    Jonny is the UK CEO of the global mobile parking payment provider PayByPhone. In November 2018, he was brought in from BMW Group, where he spent 13 years, to lead PayByPhone through a phase of rapid e ...
  • The Personalisation Stage: what, who, where?

    13 Sep 2019 Charlotte Reynard
    This year at Festival of Marketing we’re trying to answer the question, What’s Next? Included in our 12 stages, the Personalisation Stage will try to answer this by welcoming brands who are shaping th ...
  • 5 Proven Ways to Maximise Your Influencer Marketing Budget

    12 Sep 2019 Hannah Monds, Managing Director | EMEA
    As with any other marketing project, influencer campaigns have the capacity to go over budget. Even the best-run influencer campaigns can hit costly snags- influencers are human beings, after all, and ...
  • Interview with Tanya Joseph

    11 Sep 2019 Liza Koromila
    Former Marketer of the Year and architect of the award-winning This Girl Can campaign, Tanya Joseph is the Director of Campaigns and Public Policy at Nationwide Building Society. Tanya is a regular Ma ...
  • How is AI capable of empowering a data-driven content strategy?

    10 Sep 2019 Dr Tom Wilson, CTO at CONCURED
    The most successful content marketers stay on their toes. They understand that trends shift, consumers change, and tried-and-tested techniques become old-and-tired before you know it. In order to bett ...
  • Innovation through Collaboration

    10 Sep 2019 Kate Simpson – Marketing Director – Business Design Centre and AEV Marketing & Communications Working Group Chair
    With a fiercely competitive industry that is constantly demanding the next best thing, the most engaging experience, increased sponsorship and footfall amongst other things, how do events industry mar ...
  • Field marketing is one of the best ways to connect with your customers. Face-to-face events give you a unique opportunity to share the latest updates, learn about your clients’ needs and strengthen th ...
  • It’s great to see so many organisations now understanding, and embracing, the importance of their brand and the fact that it’s their most valuable asset. They’re investing more in strategy and design ...
  • From influencers to urbanites, marketing often focuses on the cool gang as brands seek to associate with the young, the hip, and the solvent. The internet is awash with articles and surveys about how ...
  • Interview with Lisa Wentz

    02 Sep 2019 Lisa Wentz
    Lisa Wentz is a sought-after public speaking coach based in San Francisco and is joining our Realising Your Potential Stage in October to share her top tips on how to control your nerves during a drea ...
  • A decade or so ago, sparked by the explosion of web content, a whole new vocabulary entered the English language. People began to talk about social media, about mobile first and also about content mar ...
  • The Four Building Blocks of Influencer Marketing Success

    29 Aug 2019 Kelsey Formost, Director of Content Strategy at Tagger Media
    Social media, and specifically the influencer space, is arguably the most effective place for businesses to spend their marketing dollars today. Influencer marketing is the fastest-growing and most ef ...
  • OneTrust: Keeping Up with Cookie Consent

    28 Aug 2019 Ian Evans, Managing Director of EMEA
    As marketers, it is important to keep track of the constantly changing rules and regulations. Recently, guidance from the UK’s Information Commissioner’s Office (ICO) and the France’s Commission natio ...
  • Everything is branded content

    27 Aug 2019 Sam Zises, Founder [L]earned Media, President, BCMA USA
    When the BCMA was founded in 2003, our conversations often had to start with a definition of what branded content actually was. In the spirit of nostalgia, I’ll define it again here. According to an O ...
  • How New Technology Impacts the Future of Shopping

    23 Aug 2019 Brecht Beertens, SAP
    Shopping changes along with our society. When norms and values change, so do the needs of our customers. But what will change? What will the future of shopping look like? Nobody knows exactly. However ...
  • Blog provided by Festival of Marketing partner DAN Global.  The first mention of creativity often reminds people of the design. However, creativity is not limited to design only-for creativity is also ...

Festival of Marketing

5 - 9 October 2020

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