Festival Blog

Festival Blog

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  • How Deliciously Ella navigated coronavirus uncertainty by returning to its roots

    06 Oct 2020 Rebecca Sentance, Deputy Editor, Blog, Econsultancy
    During Day One of the Festival of Marketing, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pan ...
  • A crisis is a terrible thing to waste

    06 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    On a cold day in London, Scott Galloway, professor of marketing at NYU Stern School of Business, opened his session conjuring up images of Pacific waves and surfing. It wasn’t to be deliberately provo ...
  • Reckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their ...
  • The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences. Article ...
  • Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisat ...
  • The end of the furlough scheme, differing impact of the pandemic on specific categories and the rise of online all impact how marketers should think about budget planning and strategy next year. Artic ...
  • Interview with Gareth Redmond-King, Head of Climate Change, WWF-UK

    02 Oct 2020 Gareth Redmond-King, Head of Climate Change, WWF-UK
    WWF will headline the opening day of the Festival of Marketing this year with a session titled: The future of business: How marketing can respond to the climate and nature crisis. Richard Curtis, co-f ...
  • In 2020, as the impact of the COVID-19 pandemic on the world of live events became alarmingly clear and, almost overnight, the global programme of in-person events was put on hold, pivoting to virtual ...
  • Interview with Antonia, CMO, Capita

    23 Sep 2020 The Festival of Marketing
    Hi Antonia, It’s great to welcome you to the Festival of Marketing! You’re joining the stream around driving recovery and returning to growth, what do you think will be the most challenging aspect for ...
  • Whether you’re a B2C or a B2B marketer, there’s much to be learnt from the innovation and strategy showcased by B2B marketing. And at the Festival of Marketing this October, you’ll be getting insights ...
  • Interview with Alicia Tillman, SAP's Global CMO

    14 Sep 2020 Alicia Tillman, Global CMO, SAP
    This year at Festival we’re so pleased to be welcoming one of the most influential marketers of today, Alicia Tillman, Global CMO of SAP. Alicia is responsible for creating and accelerating the compan ...
  • Day 1 at Festival of Marketing – Understanding Trends

    10 Sep 2020 Charlotte Reynard, Content Producer, The Festival of Marketing
    The Festival of Marketing 2020, taking place on 5-9 October, will feature 5 specialist streams aimed at helping marketers achieve their full potential and guide them through the current and future wav ...
  • We’re delighted to reveal that the Global CMOs of Lego and GSK are headlining next month’s Festival of Marketing. Discover how marketing can lead on creating a customer-centric organisation from two o ...
  • School of Marketing brings mentor program to Festival

    04 Sep 2020 Festival of Marketing
    Festival of Marketing is so proud to partner with the School of Marketing for another year on a new initiative to try and inspire young people (aged 15-21) to consider a career in marketing. We have t ...
  • 5 October 2020 | 15:35 - 16:00 | Understanding trends Featuring: Scott Galloway, Professor of Marketing, at NYU Stern School of Business   Join author, academic and presenter Scott Galloway for a live ...
  • The truly exceptional Nile Rodgers is Headlining the Festival of Marketing this October. As an artist, producer and songwriter, Nile is responsible for some of the most recognisable music in the pop e ...
  • The agenda is live!

    10 Aug 2020 Festival of Marketing
    It’s the moment you’ve been waiting for… the agenda has been revealed! Festival will explore the biggest issues faced by you and your brand within its five specialist streams. And with speakers from i ...
  • Driving recovery and returning to growth – innovation in a changing world

    07 Aug 2020 Karen Scott, Senior Innovation Director, Future Brands PepsiCo Europe
    The vital role innovation can play in helping businesses recover from the impact of COVID-19 has never been clearer. At PepsiCo, we are consistently looking for smarter ways to understand how consumer ...
  • We’re thrilled to announce Festival of Marketing’s Day One Headline panel; The Future of Business: How Marketing Can Respond to the Climate and Nature Crisis. With plastic consumption and awareness of ...
  • The Festival of Marketing goes digital!

    09 Jul 2020 Festival of Marketing
    The Festival of Marketing is going digital, delivering a week-long global event designed to address the biggest issues facing the industry right now. Taking place on 5-9 October, this year’s Festival ...
  • The Lowdown: what's available now?

    24 Jun 2020 Festival of Marketing
    The Lowdown is a regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic. Including webinars, reports and content hubs; here are ...
  • Working from home tips if you’re struggling to focus

    17 Jun 2020 Charlotte Reynard, Content Producer, The Festival of Marketing
    I know what you’re thinking – “not another ten top tips to work from home!” But bear with me. Now that some companies have been ‘wfh’ for over 2 months since the lockdown began, businesses are startin ...
  • Interview with Eve Sleep's Cheryl Calverly

    05 Jun 2020 Cheryl Calverly, CEO, Eve Sleep
    Cheryl Calverly, the newly appointed CEO (and previously CMO) of Eve Sleep, joins us on the Festival of Marketing blog. Cheryl has experience across FMCG, financial services, insurance and retail, and ...
  • What we learned from Steve Challouma on The Lowdown

    20 May 2020 Charlotte Reynard, Content Producer, The Festival of Marketing
    At the beginning of May Steve Challouma, UK General Manager at Bird’s Eye, was interviewed by Sarah Vizard, Marketing Week’s News Editor on The Lowdown to discuss how Bird’s Eye are navigating the ‘ne ...

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