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The theme for Day Two of the Festival of Marketing 2020 was ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk abou
...
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Choosing digital marketing tools might seem very confusing and difficult for anyone. If you are looking for some useful tips on how to choose the best digital marketing tool, you may enjoy reading thi
...
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Just Eat admits it has had “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses. Just Eat has done two years’ wort
...
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There’s nothing like being let in on an entertaining chat between two smart women talking about failure to make you feel better at the end of a long week, when a future beyond the next Covid-lockdown
...
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Looking for inspiration? Look no further. The best and brightest of the marketing world have come together to impart their hard-won wisdom for a great cause. Here are some of the quotes you can find
...
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Anyone who’s sat through more than a handful of marketing conferences or business webinars will be familiar with those few standout brands that get repeatedly cited as industry-leading for some aspect
...
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The Covid-19 pandemic has exposed the frailties of behavioural science and shown marketers are underestimating the significance of signs when it comes to understanding customer behaviour, Edwards argu
...
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Many brands are looking for the ideal balance between online and broadcast media and the risk is, for some, that they end up seeing it as a binary choice – spend money on ITV or YouTube. But James Cha
...
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Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company uses a data-driven strategy to deliver real value to its customers. Gousto is a recipe-box co
...
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Striking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy. Article first published on M
...
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Companies that claim they cannot find diverse talent to hire are not looking hard enough, says the BBC’s director of creative diversity June Sarpong. Speaking at the Festival of Marketing this afterno
...
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We all know marketing loves its buzzwords – something that sends shudders down the spine of those of us whose job it is to craft clear, jargon-free copy. So, while in any other situation I’d be editin
...
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During Day One of the Festival of Marketing, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pan
...
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On a cold day in London, Scott Galloway, professor of marketing at NYU Stern School of Business, opened his session conjuring up images of Pacific waves and surfing. It wasn’t to be deliberately provo
...
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Reckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their
...
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The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences. Article
...
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Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisat
...
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The end of the furlough scheme, differing impact of the pandemic on specific categories and the rise of online all impact how marketers should think about budget planning and strategy next year. Artic
...
-
WWF will headline the opening day of the Festival of Marketing this year with a session titled: The future of business: How marketing can respond to the climate and nature crisis. Richard Curtis, co-f
...
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In 2020, as the impact of the COVID-19 pandemic on the world of live events became alarmingly clear and, almost overnight, the global programme of in-person events was put on hold, pivoting to virtual
...
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Hi Antonia, It’s great to welcome you to the Festival of Marketing! You’re joining the stream around driving recovery and returning to growth, what do you think will be the most challenging aspect for
...
-
Whether you’re a B2C or a B2B marketer, there’s much to be learnt from the innovation and strategy showcased by B2B marketing. And at the Festival of Marketing this October, you’ll be getting insights
...
-
This year at Festival we’re so pleased to be welcoming one of the most influential marketers of today, Alicia Tillman, Global CMO of SAP. Alicia is responsible for creating and accelerating the compan
...
-
The Festival of Marketing 2020, taking place on 5-9 October, will feature 5 specialist streams aimed at helping marketers achieve their full potential and guide them through the current and future wav
...
)
The theme for Day Two of the Festival of Marketing 2020 was ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk abou ...
Choosing digital marketing tools might seem very confusing and difficult for anyone. If you are looking for some useful tips on how to choose the best digital marketing tool, you may enjoy reading thi ...
Just Eat admits it has had “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses. Just Eat has done two years’ wort ...
There’s nothing like being let in on an entertaining chat between two smart women talking about failure to make you feel better at the end of a long week, when a future beyond the next Covid-lockdown ...
Looking for inspiration? Look no further. The best and brightest of the marketing world have come together to impart their hard-won wisdom for a great cause. Here are some of the quotes you can find ...
Anyone who’s sat through more than a handful of marketing conferences or business webinars will be familiar with those few standout brands that get repeatedly cited as industry-leading for some aspect ...)
The Covid-19 pandemic has exposed the frailties of behavioural science and shown marketers are underestimating the significance of signs when it comes to understanding customer behaviour, Edwards argu ...
Many brands are looking for the ideal balance between online and broadcast media and the risk is, for some, that they end up seeing it as a binary choice – spend money on ITV or YouTube. But James Cha ...)
Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company uses a data-driven strategy to deliver real value to its customers. Gousto is a recipe-box co ...)
Striking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy. Article first published on M ...)
Companies that claim they cannot find diverse talent to hire are not looking hard enough, says the BBC’s director of creative diversity June Sarpong. Speaking at the Festival of Marketing this afterno ...
We all know marketing loves its buzzwords – something that sends shudders down the spine of those of us whose job it is to craft clear, jargon-free copy. So, while in any other situation I’d be editin ...
During Day One of the Festival of Marketing, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pan ....jpg)
On a cold day in London, Scott Galloway, professor of marketing at NYU Stern School of Business, opened his session conjuring up images of Pacific waves and surfing. It wasn’t to be deliberately provo ...)
Reckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their ...)
The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences. Article ...)
The end of the furlough scheme, differing impact of the pandemic on specific categories and the rise of online all impact how marketers should think about budget planning and strategy next year. Artic ...
WWF will headline the opening day of the Festival of Marketing this year with a session titled: The future of business: How marketing can respond to the climate and nature crisis. Richard Curtis, co-f ...)
In 2020, as the impact of the COVID-19 pandemic on the world of live events became alarmingly clear and, almost overnight, the global programme of in-person events was put on hold, pivoting to virtual ...
Hi Antonia, It’s great to welcome you to the Festival of Marketing! You’re joining the stream around driving recovery and returning to growth, what do you think will be the most challenging aspect for ...
Whether you’re a B2C or a B2B marketer, there’s much to be learnt from the innovation and strategy showcased by B2B marketing. And at the Festival of Marketing this October, you’ll be getting insights ...
This year at Festival we’re so pleased to be welcoming one of the most influential marketers of today, Alicia Tillman, Global CMO of SAP. Alicia is responsible for creating and accelerating the compan ...)
The Festival of Marketing 2020, taking place on 5-9 October, will feature 5 specialist streams aimed at helping marketers achieve their full potential and guide them through the current and future wav ...