Festival Blog

Festival Blog

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  • #FoM20 headliner Mark Ritson shares how brands can make an impact amidst the Coronavirus crisis. Join his webinar. Businesses are now facing challenging times as the economic impact of Coronavirus sta ...
  • We are doing our best to adapt to the current situation, and we are busy ensuring this year’s Festival of Marketing will be the most valuable and insightful experience yet. With this in mind, we’re pr ...
  • A recent joint survey by Econsultancy and Marketing Week on the impact of coronavirus on the UK marketing sector has received an unprecedented level of response. One of the key findings: more than 70% ...
  • How the team behind NHS Digital transformed the UK's online health service

    18 Mar 2020 Rebecca Sentance, Deputy Editor, Blog, Econsultancy
    NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best ...
  • Interview with GymBox's Rory McEntee

    12 Mar 2020 Rory McEntee, Gymbox
    Rory is responsible for all aspects of the brands marketing and leads the digital, brand & social strategy with an emphasis on building irreverent and thought-provoking marketing. His early background ...
  • Announcing… Festival of Marketing's theme for 2020!

    09 Mar 2020 Georgia Scobie, Conference Development Manager, Festival of Marketing
    What’s your biggest marketing fear and is it stopping you reach your goals? Where do you think the next big industry shift will be and what can you do to prepare? These are among the questions we have ...
  • Interview with JustGiving's Danny Denhard

    05 Mar 2020 Danny Denhard, Director of Growth and Director of Crowdfunding, JustGiving
    We'll be welcoming Danny Denhard to speak at the Festival later this year. We caught up with Danny for a sneak peek of what his session will entail.  First off, please could you tell us a bit about wh ...
  • What to expect at Festival of Marketing 2020 – Speakers, topics and more!

    25 Feb 2020 Charlotte Reynard, Content Producer, The Festival of Marketing
    The Festival of Marketing 2020 may not be until October but that doesn’t mean we can’t start getting excited about it! We’ve been hard at work making sure that this year’s Festival is even better than ...
  • Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr ...
  • How Dixons Carphone overhauled its CRM programme

    14 Feb 2020 Ellen Hammett, Senior Reporter, Marketing Week
    A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years. Article fi ...
  • Brands risk losing billions if they don't improve online accessibility

    11 Feb 2020 Molly Fleming, reporter, Marketing Week
    Brands need to ensure their websites are accessible to disabled people or risk losing out on £249bn a year. Article first published on Marketing Week.  Is your website digitally accessible? This relat ...
  • How Movember grew to five million Mo Bros and Sistas

    04 Feb 2020 Sean Cole, Social Media & Community Manager, Econsultancy
    Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 and shared the steps the organisation took to become a global movement for men’s health, and ho ...
  • The car marque has overhauled its approach to content and social in a bid to engage consumers ahead of the launch of its Honda E electric car this year. First published by Marketing Week Honda has evo ...
  • Social selling site Depop on why quantity is the key to quality

    28 Jan 2020 Matthew Valentine, Marketing Week
    Peer-to-peer social selling Depop is convinced that its content strategy of ‘reposting the coolest shit’ is the secret to engaging Gen Z shoppers. Article first published on Marketing Week.  Peer-to-p ...
  • Rose McGowan's advice to marketers: Sell what you would want to be sold

    23 Jan 2020 Sarah Vizard, News Editor, Marketing Week
    The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Article first published on Marketing Week.  Rose McGowan ha ...
  • Why Tesco won't refer to Aldi and Lidl as ‘discounters'

    21 Jan 2020 Ellen Hammett, Senior Reporter, Marketing Week
    Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity”  helped him lead one of the UK’s biggest business turnarounds. Article first published on Marketing We ...
  • 7 Influencer Marketing Trends for 2020

    16 Jan 2020 Dale Barnett, Blog Manager, Influencer Intelligence
    Article first published by Influencer Intelligence As a new decade dawns, Influencer Intelligence can’t help but look back over the last ten years that have seen the birth and unparalleled growth of i ...
  • Article published first on Econsultancy Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digit ...
  • Designing for the smart(ish) home of today

    19 Dec 2019 Molly Long, Reporter, Design Week
    Article first published on Design Week Back in the 1960s, cartoon family-of-the-future The Jetsons predicted the home of tomorrow would come complete with everything from breakfast-dispensing machines ...
  • Delphine Chui, Co-Founder of FToxins, took part in a panel at Festival of Marketing 2019 on ‘Influencer marketing in the world of wellness’ which explored the ethics around promoting lifestyle choices ...
  • Exploring the legal issues surrounding advertising on social media and working with talent and influencers, with Herbert Smith Freehills

    10 Dec 2019 Hayley Brady, Consultant, Head of Media and Digital and James Balfour, Associate, Herbert Smith Freehills
    Hayley Brady and James Balfour spoke at FoM2019 on the Social & Influencer Marketing Stage on the legal issues surrounding advertising on social media and working with talent and influencers. Hayley a ...
  • Scope's digital team on how brands can improve their online accessibility

    05 Dec 2019 Lizzy Hillier, Visualisation and Content Designer, Econsultancy
    Article first published by Econsultancy A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year ...
  • Harnessing the attention of a global generation

    03 Dec 2019 Dan Baker, General Manager EMEA at Student.com
    Dan Baker, General Manager EMEA at Student.com chaired a panel at Festival of Marketing on Myth busting Gen Z: Harnessing the attention of a global generation changing the future, on the Insight and M ...
  • Why alternative job titles prove marketing is not the ‘colouring-in department'

    28 Nov 2019 Matthew Valentine, Author, Marketing Week
    Article first published by Marketing Week Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison J ...

Festival of Marketing

7 - 8 October 2020 

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