Festival Blog

Festival Blog

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  • Tesco on experience and purpose during a pandemic

    19 Nov 2020 Nikki Gilliland, Writer, Econsultancy
    This year, Tesco was named as the Brand of the Year winner at the 2020 Marketing Week Masters awards. On day four of the Festival of Marketing 2020, Marketing Week editor Russell Parsons spoke with tw ...
  • Marketoonist on humour in marketing: It can be an act of empathy

    18 Nov 2020 Charlotte Rodgers, Features Editor, Marketing Week
    First published by Marketing Week. The pessimism of the pandemic might be encouraging marketers to play it safe, but they could be underestimating the power of humour to connect with consumers even du ...
  • Just Eat’s Matthew Bushby on his lockdown data takeaways and amplifying TV with online

    17 Nov 2020 Rebecca Sentance, Deputy Editor, Blog, Econsultancy
    At Day Three of the Festival of Marketing 2020, IAB UK’s Chief Marketing Officer James Chandler sat down with Matthew Bushby, UK Marketing Director at Just Eat, aptly just around lunchtime, to talk TV ...
  • GE CMO Linda Boff on why marketers are the ‘soul’ of the business

    16 Nov 2020 Matthew Valentine, Marketing Week
    The GE CMO wants marketers to realise they are the “soul of the company” and find a way to work without fear, despite the challenging circumstances. Article first published on Marketing Week here. GE ...
  • How Not on the High Street is thriving through search insights and SME agility

    11 Nov 2020 Ben Davis, Editor of Econsultancy Blog
    During the Festival of Marketing It was immediately clear the pride that Ella d’Amato, Chief Commercial and Marketing Officer, has in Not on the High Street’s small creative business community. Though ...
  • Nile Rodgers on why it’s always important to be heard

    29 Oct 2020 Matt Barker, Marketing Week
    The celebrated singer, songwriter and producer explains why the mass appeal of pop still exerts a powerful hold after nearly 50 years of hit-making. Article first published on Marketing Week here.  As ...
  • Marketing Week’s Marketer of the Year, ITV’s Rufus Radcliffe, and judges of its Top 100 Most Effective Marketers ranking revealed at the Festival of Marketing the key skills and attributes that set ma ...
  • What marketers can learn from the evolving gaming industry and ‘Generation Next’

    27 Oct 2020 Lizzy Hillier, Visualisation and Content Designer, Econsultancy
    On day one of this year’s Festival of Marketing, Industry Manager for Console and XP Gaming at Facebook, Ciaran Norris, provided insights into the evolving gaming industry and the changing face of its ...
  • Patagonia on why it won’t fuel a ‘superficial desire’ for its products

    26 Oct 2020 Charlotte Rogers, acting features editor, Marketing Week
    From encouraging employees to take direct action to challenging consumers to ‘Vote the Arseholes Out’, Patagonia says its focus is on addressing the climate emergency not working with influencers or a ...
  • How BMW, Direct Line Group and O2 are rising to the customer experience challenge

    23 Oct 2020 Lizzy Hillier, Visualisation and Content Designer, Econsultancy
    On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for ...
  • 2020 might be defined as the year of marketing pain, but as businesses need to develop new growth strategies and client/agency relationship evolve, how do we turn 2021 into a year of marketing opportu ...
  • Lego: Brands that focus on their audience always win

    20 Oct 2020 Matt Barker, Author, Marketing Week
    The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin. Article first publis ...
  • How O2 stayed agile and oriented itself around customer needs during the pandemic

    19 Oct 2020 Rebecca Sentance, Deputy Editor, Blog, Econsultancy
    The theme for Day Two of the Festival of Marketing 2020 was ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk abou ...
  • Choosing digital marketing tools might seem very confusing and difficult for anyone. If you are looking for some useful tips on how to choose the best digital marketing tool, you may enjoy reading thi ...
  • Just Eat: We’ve done two years’ worth of learning in six months

    13 Oct 2020 Molly Fleming, Reporter, Marketing Week
    Just Eat admits it has had “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses. Just Eat has done two years’ wort ...
  • The fine art of failing

    12 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    There’s nothing like being let in on an entertaining chat between two smart women talking about failure to make you feel better at the end of a long week, when a future beyond the next Covid-lockdown ...
  • Learning purpose, the Patagonia way

    09 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    Anyone who’s sat through more than a handful of marketing conferences or business webinars will be familiar with those few standout brands that get repeatedly cited as industry-leading for some aspect ...
  • Marketing Excerpts from Experts

    09 Oct 2020 Edited by Fortune Hill Media
    Looking for inspiration? Look no further.  The best and brightest of the marketing world have come together to impart their hard-won wisdom for a great cause. Here are some of the quotes you can find ...
  • Helen Edwards: Marketers are underestimating the signs of customer behaviour

    08 Oct 2020 Charlotte Rogers, acting features editor, Marketing Week
    The Covid-19 pandemic has exposed the frailties of behavioural science and shown marketers are underestimating the significance of signs when it comes to understanding customer behaviour, Edwards argu ...
  • Takeaways in lockdown living

    08 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    Many brands are looking for the ideal balance between online and broadcast media and the risk is, for some, that they end up seeing it as a binary choice – spend money on ITV or YouTube. But James Cha ...
  • McDonald’s UK CEO: We can’t always be at the cutting edge of innovation

    07 Oct 2020 Molly Fleming, reporter, Marketing Week
    Striking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy. Article first published on M ...
  • ‘Diverse talent is hiding in plain sight,’ says BBC diversity chief

    07 Oct 2020 Sarah Vizard, Managing Editor, Marketing Week
    Companies that claim they cannot find diverse talent to hire are not looking hard enough, says the BBC’s director of creative diversity June Sarpong. Speaking at the Festival of Marketing this afterno ...
  • A closer look at the customer

    07 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    We all know marketing loves its buzzwords – something that sends shudders down the spine of those of us whose job it is to craft clear, jargon-free copy. So, while in any other situation I’d be editin ...
  • Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company uses a data-driven strategy to deliver real value to its customers. Gousto is a recipe-box co ...

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