Festival Blog

Festival Blog

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  • How BMW, Direct Line Group and O2 are rising to the customer experience challenge

    23 Oct 2020 Lizzy Hillier, Visualisation and Content Designer, Econsultancy
    On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for ...
  • 2020 might be defined as the year of marketing pain, but as businesses need to develop new growth strategies and client/agency relationship evolve, how do we turn 2021 into a year of marketing opportu ...
  • Lego: Brands that focus on their audience always win

    20 Oct 2020 Matt Barker, Author, Marketing Week
    The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin. Article first publis ...
  • How O2 stayed agile and oriented itself around customer needs during the pandemic

    19 Oct 2020 Rebecca Sentance, Deputy Editor, Blog, Econsultancy
    The theme for Day Two of the Festival of Marketing 2020 was ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk abou ...
  • Choosing digital marketing tools might seem very confusing and difficult for anyone. If you are looking for some useful tips on how to choose the best digital marketing tool, you may enjoy reading thi ...
  • Just Eat: We’ve done two years’ worth of learning in six months

    13 Oct 2020 Molly Fleming, Reporter, Marketing Week
    Just Eat admits it has had “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses. Just Eat has done two years’ wort ...
  • The fine art of failing

    12 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    There’s nothing like being let in on an entertaining chat between two smart women talking about failure to make you feel better at the end of a long week, when a future beyond the next Covid-lockdown ...
  • Marketing Excerpts from Experts

    09 Oct 2020 Edited by Fortune Hill Media
    Looking for inspiration? Look no further.  The best and brightest of the marketing world have come together to impart their hard-won wisdom for a great cause. Here are some of the quotes you can find ...
  • Learning purpose, the Patagonia way

    09 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    Anyone who’s sat through more than a handful of marketing conferences or business webinars will be familiar with those few standout brands that get repeatedly cited as industry-leading for some aspect ...
  • Helen Edwards: Marketers are underestimating the signs of customer behaviour

    08 Oct 2020 Charlotte Rogers, acting features editor, Marketing Week
    The Covid-19 pandemic has exposed the frailties of behavioural science and shown marketers are underestimating the significance of signs when it comes to understanding customer behaviour, Edwards argu ...
  • Takeaways in lockdown living

    08 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    Many brands are looking for the ideal balance between online and broadcast media and the risk is, for some, that they end up seeing it as a binary choice – spend money on ITV or YouTube. But James Cha ...
  • Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company uses a data-driven strategy to deliver real value to its customers. Gousto is a recipe-box co ...
  • McDonald’s UK CEO: We can’t always be at the cutting edge of innovation

    07 Oct 2020 Molly Fleming, reporter, Marketing Week
    Striking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy. Article first published on M ...
  • ‘Diverse talent is hiding in plain sight,’ says BBC diversity chief

    07 Oct 2020 Sarah Vizard, Managing Editor, Marketing Week
    Companies that claim they cannot find diverse talent to hire are not looking hard enough, says the BBC’s director of creative diversity June Sarpong. Speaking at the Festival of Marketing this afterno ...
  • A closer look at the customer

    07 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    We all know marketing loves its buzzwords – something that sends shudders down the spine of those of us whose job it is to craft clear, jargon-free copy. So, while in any other situation I’d be editin ...
  • How Deliciously Ella navigated coronavirus uncertainty by returning to its roots

    06 Oct 2020 Rebecca Sentance, Deputy Editor, Blog, Econsultancy
    During Day One of the Festival of Marketing, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pan ...
  • A crisis is a terrible thing to waste

    06 Oct 2020 Jane Bainbridge, head of content, Pumpkin PR
    On a cold day in London, Scott Galloway, professor of marketing at NYU Stern School of Business, opened his session conjuring up images of Pacific waves and surfing. It wasn’t to be deliberately provo ...
  • Reckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their ...
  • The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences. Article ...
  • Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisat ...
  • The end of the furlough scheme, differing impact of the pandemic on specific categories and the rise of online all impact how marketers should think about budget planning and strategy next year. Artic ...
  • Interview with Gareth Redmond-King, Head of Climate Change, WWF-UK

    02 Oct 2020 Gareth Redmond-King, Head of Climate Change, WWF-UK
    WWF will headline the opening day of the Festival of Marketing this year with a session titled: The future of business: How marketing can respond to the climate and nature crisis. Richard Curtis, co-f ...
  • In 2020, as the impact of the COVID-19 pandemic on the world of live events became alarmingly clear and, almost overnight, the global programme of in-person events was put on hold, pivoting to virtual ...
  • Interview with Antonia, CMO, Capita

    23 Sep 2020 The Festival of Marketing
    Hi Antonia, It’s great to welcome you to the Festival of Marketing! You’re joining the stream around driving recovery and returning to growth, what do you think will be the most challenging aspect for ...

Festival of Marketing

5-9 October

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