Festival Blog

Festival Blog

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  • What we learned from Steve Challouma on The Lowdown

    20 May 2020 Charlotte Reynard, Content Producer, The Festival of Marketing
    At the beginning of May Steve Challouma, UK General Manager at Bird’s Eye, was interviewed by Sarah Vizard, Marketing Week’s News Editor on The Lowdown to discuss how Bird’s Eye are navigating the ‘ne ...
  • Hear from Kim Gelling, by attending our free webinar: "How Ella’s Kitchen is serving customers and colleagues" As families face disruption beyond recognition, demand for Ella’s Kitchen is growing. Ell ...
  • The Lowdown: what's available now?

    06 May 2020 Festival of Marketing
    The Lowdown is a regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic. Including webinars, reports and content hubs; here are ...
  • Hear from previous Festival speaker, Steve Challouma, by attending our free webinar: "How Birds Eye are navigating the ‘new normal’" As consumers settle in at home, frozen food brand Birds Eye has enj ...
  • The Lowdown: what's available now?

    22 Apr 2020 Festival of Marketing
    The Lowdown is a regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic. Including webinars, reports and content hubs; here are ...
  • Webinar: How to change course in the midst of a crisis

    17 Apr 2020 Festival of Marketing
    Hear from one of your Festival speakers by attending our free webinar: "How to change course in the midst of a crisis"  Michelle Spillane, Marketing & Brand Director at Paddy Power will share how she, ...
  • Interview with International Marketing Partners' Allyson Stewart-Allen

    15 Apr 2020 Allyson Stewart-Allen, CEO, International Marketing Partners
    Allyson Stewart-Allen is joining the Festival of Marketing as an experienced moderator. She is CEO of International Marketing Partners and is a Non-Executive Director on the Board of the Chartered Ins ...
  • B2B at the Festival of Marketing

    09 Apr 2020 Charlotte Reynard, Content Producer, The Festival of Marketing
    According to Editor of Marketing week Russell Parsons “B2B should be analysed – and celebrated” (you can check out the full article here). This is exactly what we hope to do at Festival of Marketing; ...
  • Interview with Alex Stephany, Founder and CEO, Beam

    02 Apr 2020 Alex Stephany, Founder and CEO, Beam
    Alex Stephany is the Founder and CEO of Beam, the world’s first platform to crowdfund employment training for homeless people and support them into skilled work. Beam has won numerous awards including ...
  • The Lowdown

    31 Mar 2020 Festival of Marketing
    The Lowdown is a daily broadcast from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic. THE LOWDOWN
  • #FoM20 headliner Mark Ritson shares how brands can make an impact amidst the Coronavirus crisis. Join his webinar. Businesses are now facing challenging times as the economic impact of Coronavirus sta ...
  • We are doing our best to adapt to the current situation, and we are busy ensuring this year’s Festival of Marketing will be the most valuable and insightful experience yet. With this in mind, we’re pr ...
  • A recent joint survey by Econsultancy and Marketing Week on the impact of coronavirus on the UK marketing sector has received an unprecedented level of response. One of the key findings: more than 70% ...
  • How the team behind NHS Digital transformed the UK's online health service

    18 Mar 2020 Rebecca Sentance, Deputy Editor, Blog, Econsultancy
    NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best ...
  • Interview with GymBox's Rory McEntee

    12 Mar 2020 Rory McEntee, Gymbox
    Rory is responsible for all aspects of the brands marketing and leads the digital, brand & social strategy with an emphasis on building irreverent and thought-provoking marketing. His early background ...
  • Announcing… Festival of Marketing's theme for 2020!

    09 Mar 2020 Georgia Scobie, Conference Development Manager, Festival of Marketing
    What’s your biggest marketing fear and is it stopping you reach your goals? Where do you think the next big industry shift will be and what can you do to prepare? These are among the questions we have ...
  • Interview with JustGiving's Danny Denhard

    05 Mar 2020 Danny Denhard, Director of Growth and Director of Crowdfunding, JustGiving
    We'll be welcoming Danny Denhard to speak at the Festival later this year. We caught up with Danny for a sneak peek of what his session will entail.  First off, please could you tell us a bit about wh ...
  • What to expect at Festival of Marketing 2020 – Speakers, topics and more!

    25 Feb 2020 Charlotte Reynard, Content Producer, The Festival of Marketing
    The Festival of Marketing 2020 may not be until October but that doesn’t mean we can’t start getting excited about it! We’ve been hard at work making sure that this year’s Festival is even better than ...
  • Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr ...
  • How Dixons Carphone overhauled its CRM programme

    14 Feb 2020 Ellen Hammett, Senior Reporter, Marketing Week
    A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years. Article fi ...
  • Brands risk losing billions if they don't improve online accessibility

    11 Feb 2020 Molly Fleming, reporter, Marketing Week
    Brands need to ensure their websites are accessible to disabled people or risk losing out on £249bn a year. Article first published on Marketing Week.  Is your website digitally accessible? This relat ...
  • How Movember grew to five million Mo Bros and Sistas

    04 Feb 2020 Sean Cole, Social Media & Community Manager, Econsultancy
    Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 and shared the steps the organisation took to become a global movement for men’s health, and ho ...
  • The car marque has overhauled its approach to content and social in a bid to engage consumers ahead of the launch of its Honda E electric car this year. First published by Marketing Week Honda has evo ...
  • Social selling site Depop on why quantity is the key to quality

    28 Jan 2020 Matthew Valentine, Marketing Week
    Peer-to-peer social selling Depop is convinced that its content strategy of ‘reposting the coolest shit’ is the secret to engaging Gen Z shoppers. Article first published on Marketing Week.  Peer-to-p ...

Festival of Marketing

7 - 8 October 2020 

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