The problem marketers are facing in 2018 is that customers, clients and audiences’ expectations conflict one another. Privacy and recommendation are polarising obstacles, to be sure.

After years of preparation and debate the GDPR finally came into force on 25 May 2018. The new policy standardises data protection law across all 28 EU countries and imposes strict new rules on contro ...

We managed to pin down Patrick Aryee for chat on his fantastic and meandering career path that has lead him down a path rich of experiences. "...be bold, be business-minded, but of course don’t forget ...

In his third and final post on the current and future state of AI, Lee Allen of Th_nk and member of the BIMA AI Council explores the brittleness that underpins today’s AI and explores what it will tak ...

A partnership that is demonstrating mutual respect for insights, growth and innovative marketing.

As a medium, branded content has been receiving a lot of attention over the last few years, largely in response to the new ways that people can consume content. This, in turn, has fuelled its rise as ...

Upon reading the article from our sponsors GMA on the future of Sexist Stereotyping in Advertising, this is what we found out.

Lee Allen of TH_NK and member of the BIMA AI Council, focuses on the true value of AI: its ability to help us make better judgement calls based on its better predictions.

Empowering those who find it hard to hit the gym, take to the road or maintain a healthy lifestyle is difficult for a myriad of reasons. We interviewed Kate Dale to see how she manages to juggle it su ...

With a diverse portfolio to work with, restrictions and limitations to navigate as well as big expectations to fulfil, we couldn't resist tapping into the mind of the woman spinning all these very imp ...

AI won’t take all our jobs. But it is the next step in the natural evolution of our technical ambition. 

Taking the leap to develop your own successful lab-based business isn't only courageous - it's applaudable. Today on the blog we're joined by entrepreneur and creative leadership guru Gabriela Lungu. ...

11 easy steps to help you become a lead generation mastermind. 

This year our Partners BCMA are Celebrating their 15th Anniversary. We're joined on the blog today by their team who are sharing their story, from the humble beginnings as an original Soho-meet-up to ...

Today's blog has been taken over by GMA Author, Ardi Kolah. Read on to find out some of the most sought after insights into how GDPR has effected brand authenticity, targeted advertising and audiences ...

“Humans are complex and for communication to be truly relatable, we need to move away from tired pen portraits and embark on newer, fresher projects”   One of the topics on the agenda at this year’s F ...

Have you ever felt as though no matter how hard you try, no matter what you do and how smart you work, there is always something holding you back? Something stopping you from taking that next step? Li ...

Great for those who: Want to explore the debates surrounding content and its effects on brand and marketing strategy Want to find out the latest trends and forecasts for content Interested in learning ...

Great for those who: Want to improve their tech know-how Are interested in engagement through tech Want to learn and apply Innovative approaches to customer and user experience Once upon a time, there ...