Festival Blog

Festival Blog

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  • Is the portrayal of women in advertising finally depicting reality?

    12 Oct 2018 Elliott Haworth, Head of Content at Pumpkin
    Within living memory, depictions of women in advertising have relied heavily on gender stereotypes: Child-rearing, kitchen-dwelling, mute and humourless, swooning subservient at the feet of men. But, ...
  • That’s a wrap!

    12 Oct 2018 Abbi Modaberi, Group Marketing Manager, Festival of Marketing
    Our doors are officially closed for 2018. Before we sign off let’s take a look at everything that has been going on both today and yesterday. Day 2 kicked off with not one but two Headline sessions. S ...
  • The benefits of taking control of the creative process

    11 Oct 2018 David Kassler, Group CEO, Williams Lea Tag twitter
    The Festival of Marketing is an important moment in the annual calendar, when everyone in the industry gathers in London to reflect on the current state of the industry and explore the future together ...
  • A note from Festival of Marketing Director, Chris Chapman

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    It is finally time for Festival of Marketing to open it's doors and we are over the moon to welcome you all to the event we've been looking forward to presenting for the past 12 months. We would like ...
  • Day 1: World Mental Health Day Panel Highlights

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    We wanted to open Festival of Marketing with a bang this year, but a bang that was poignant and that could help educate and inform everyone attending and the wider community engaging with us on social ...
  • What an incredible day one!

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    What an incredible opening day we have had at #FoM18 – we are over the moon to have had such a brilliant and effervescent buzz throughout the day. If you aren’t on there already, the blow-by-blow acco ...
  • Customer Centricity: Why you should be obsessed with your customer

    09 Oct 2018 Katherine Fiona Jones, Marketing Executive
    For as long as marketing has been taught, it has not only been best practice, but paramount to secure and ensure that the customer sits at the heart of strategy and planning. This customer centric app ...
  • Text100 explore how technology impacts society

    09 Oct 2018 Richard Parkinson, Global Creative Director at Text100
    Many people are threatened by the continued advance of technology. Instead of improving life for everyone, they see it as a driving force behind a lot of society’s worst aspects. This fear of the wors ...
  • To personalise or not to personalise, is that the question?

    08 Oct 2018 Nick Mottershead, Data Scientist, Lynchpin Analytics
    With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The problem is that the focus today is on advanced 1-1 persona ...
  • Foolproof: Agility and Big Business

    05 Oct 2018 Katherine Fiona Jones, Marketing Executive
    Big ships take a long time to turn, whereas smaller ones can shift quickly in any direction. Agility is both quintessential and absolute for navigating shifting trends that come and go as often as the ...
  • MIQ @ Festival of Marketing 2018: All you need to know

    04 Oct 2018 Ashley Powys, MIQ, MARKETING & EVENTS COORDINATOR, EMEA
    MiQ is thrilled to be joining the 2018 Festival of Marketing with some thought provoking and inspiring content centred around the need for Marketing Intelligence.
  • There’s Much to Learn About Your One-Time Customers

    03 Oct 2018 Omer Liss, Research Lab Leader at Optimove
    Whether it’s their favourite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction.
  • Defining Churn: It’s not a matter of 'if', but 'when'.

    28 Sep 2018 Yohai Sabag, Chief Data Scientist at Optimove
    All relationships have their own interaction frequency. Some are intense – we meet weekly, or even speak daily. Other relationships may be just as long-standing and loyal, but with a much lower intera ...
  • How Vodafone enlisted a bot to help customer experience

    26 Sep 2018 Katherine Fiona Jones, Marketing Executive
    Who is TOBi? And how can he help you?
  • Personalisation - How to respect customers who expect conflicting ideals.

    24 Sep 2018 Katherine Fiona Jones, Marketing Executive
    The problem marketers are facing in 2018 is that customers, clients and audiences’ expectations conflict one another. Privacy and recommendation are polarising obstacles, to be sure.
  • After years of preparation and debate the GDPR finally came into force on 25 May 2018. The new policy standardises data protection law across all 28 EU countries and imposes strict new rules on contro ...
  • Interview with Patrick Aryee

    14 Sep 2018 Katherine Fiona Jones, Marketing Executive
    We managed to pin down Patrick Aryee for chat on his fantastic and meandering career path that has lead him down a path rich of experiences. "...be bold, be business-minded, but of course don’t forget ...
  • Guest Blog from BIMA: The Challenge of Sophisticated AI Pt.3

    12 Sep 2018 Lee Allen of TH_NK edt. Katherine Fiona Jones, Marketing Executive
    In his third and final post on the current and future state of AI, Lee Allen of Th_nk and member of the BIMA AI Council explores the brittleness that underpins today’s AI and explores what it will tak ...
  • THE MENTAL HEALTH TOP TEN: KEY POINTS TO REMEMBER

    10 Sep 2018 Dr. Shaun Davis and Andrew Kinder
    Today is a very important day. It's World Suicide Prevention Day and seeing as we are kicking off the Festival on World Mental Health day with a panel discussing the themes surrounding the stigma, we ...
  • MRS Partnership : Tonight is the night, when two become one

    07 Sep 2018 Katherine Fiona Jones, Marketing Executive

    A partnership that is demonstrating mutual respect for insights, growth and innovative marketing.

  • Honey, I brought the kids!

    06 Sep 2018 Katherine Fiona Jones

    At Festival of Marketing 2017, Festival Director Chris Chapman realised that there was something more we could do for the entrepreneurs and freelancers attending…

  • Guy Hanson of Return Path Talks GDPR: Interview

    31 Aug 2018 Katherine Fiona Jones, Marketing Executive
    As e-mail marketing continues to move from strength to strength, it's proving dominance as a relevant and effective marketing tool. We spoke with Guy Hanson from Return Path, one of our partners for F ...
  • Measuring The Value Of Branded Content Is Critical

    29 Aug 2018 BCMA, edt. Katherine Fiona Jones, Marketing Executive
    As a medium, branded content has been receiving a lot of attention over the last few years, largely in response to the new ways that people can consume content. This, in turn, has fuelled its rise as ...
  • Interview with This Girl Can's Kate Dale

    24 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Empowering those who find it hard to hit the gym, take to the road or maintain a healthy lifestyle is difficult for a myriad of reasons. We interviewed Kate Dale to see how she manages to juggle it su ...

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