Festival Blog

Festival Blog

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  • Find out what winning at Marketing Week Masters meant to adidas Football


    Winners of Mobile & Apps Marketing 2017

  • A Technologist's guide to Festival 2018

    18 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Do you get excited at the prospect of using tech to enhance your business and customer experience? Does the possibility of virtual shopping assistants send you into a spiral? If you're a technological ...
  • A Researcher's Guide to Festival

    06 Jul 2018 Katherine Fiona Jones, Marketing Executive
    A research focused guide to Festival, from stages to sessions.
  • Fight unconscious gender bias in the workplace…and mean it!

    11 Dec 2018 Gabriela Lungu, Founder of WINGS Creative Leadership Lab
    Q: A lack of women at senior levels within creative departments plays a huge factor in the gender pay gap that exists in the creative industry sector. As a leader in the industry, what are your though ...
  • Is flexi-working the future?

    27 Nov 2018 Georgia Scobie, Senior Content Producer at Festival of Marketing
    We are, undeniably, a nation consumed by tradition, whether it’s a roast on Sunday, putting the kettle on in a crisis or dunking biscuits in tea, we love routine. Traditions also encourage us to stick ...
  • Festival Highlights

    22 Nov 2018 Sean Cole, Social & Community Manager, Econsultancy
    At the Festival of Marketing 2018 I had the privilege of hosting the Social stage and attending several engaging and compelling talks. I really enjoyed Made in Chelsea star Oliver Proudlock’s session. ...
  • The Festival of Marketing is done for another year, and what an event it was! For two days, Tobacco Dock played host to marketers from all sectors, blending inspiration and practical application at th ...
  • How much is age discrimination costing your brand?

    13 Nov 2018 Georgia Scobie, Senior Content Producer, Festival of Marketing
    A month has passed since Festival of Marketing 2018 and there’s still one subject that continues to puzzle me, the failure of brands to recognise value in the over-50s market.  This demographic contri ...
  • Just attended - Festival of Marketing

    12 Nov 2018 Rowan Grant, Marketing & Communications Manager, MedTech
    Last week I had the privilege of attending the Festival of Marketing in London. This two-day event is led by the biggest names in the marketing business: Econsultancy, Marketing Week, Creative Review, ...
  • Why Chelsea Apps Factory Blindfolded their audience at the Festival of Marketing

    07 Nov 2018 Toby Barrow, Sales Director at Chelsea Apps Factory
    Sense and Sensibility In recent years there has been a relentless focus on the visual aspects of smartphone development. Think the obsession with ever-improving screen quality, camera resolution, bigg ...
  • Honda, the automaker, is marrying data with a range of new technology to reach European consumers in ways that are relevant rather than personal. “What we’ve tried to do at Honda is bring the brand to ...
  • That’s a wrap!

    12 Oct 2018 Abbi Modaberi, Group Marketing Manager, Festival of Marketing
    Our doors are officially closed for 2018. Before we sign off let’s take a look at everything that has been going on both today and yesterday. Day 2 kicked off with not one but two Headline sessions. S ...
  • Is the portrayal of women in advertising finally depicting reality?

    12 Oct 2018 Elliott Haworth, Head of Content at Pumpkin
    Within living memory, depictions of women in advertising have relied heavily on gender stereotypes: Child-rearing, kitchen-dwelling, mute and humourless, swooning subservient at the feet of men. But, ...
  • What an incredible day one!

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    What an incredible opening day we have had at #FoM18 – we are over the moon to have had such a brilliant and effervescent buzz throughout the day. If you aren’t on there already, the blow-by-blow acco ...
  • Day 1: World Mental Health Day Panel Highlights

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    We wanted to open Festival of Marketing with a bang this year, but a bang that was poignant and that could help educate and inform everyone attending and the wider community engaging with us on social ...
  • A note from Festival of Marketing Director, Chris Chapman

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    It is finally time for Festival of Marketing to open it's doors and we are over the moon to welcome you all to the event we've been looking forward to presenting for the past 12 months. We would like ...
  • Text100 explore how technology impacts society

    09 Oct 2018 Richard Parkinson, Global Creative Director at Text100
    Many people are threatened by the continued advance of technology. Instead of improving life for everyone, they see it as a driving force behind a lot of society’s worst aspects. This fear of the wors ...
  • Customer Centricity: Why you should be obsessed with your customer

    09 Oct 2018 Katherine Fiona Jones, Marketing Executive
    For as long as marketing has been taught, it has not only been best practice, but paramount to secure and ensure that the customer sits at the heart of strategy and planning. This customer centric app ...
  • To personalise or not to personalise, is that the question?

    08 Oct 2018 Nick Mottershead, Data Scientist, Lynchpin Analytics
    With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The problem is that the focus today is on advanced 1-1 persona ...
  • Foolproof: Agility and Big Business

    05 Oct 2018 Katherine Fiona Jones, Marketing Executive
    Big ships take a long time to turn, whereas smaller ones can shift quickly in any direction. Agility is both quintessential and absolute for navigating shifting trends that come and go as often as the ...
  • MIQ @ Festival of Marketing 2018: All you need to know

    04 Oct 2018 Ashley Powys, MIQ, MARKETING & EVENTS COORDINATOR, EMEA
    MiQ is thrilled to be joining the 2018 Festival of Marketing with some thought provoking and inspiring content centred around the need for Marketing Intelligence.
  • There’s Much to Learn About Your One-Time Customers

    03 Oct 2018 Omer Liss, Research Lab Leader at Optimove
    Whether it’s their favourite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction.
  • Defining Churn: It’s not a matter of 'if', but 'when'.

    28 Sep 2018 Yohai Sabag, Chief Data Scientist at Optimove
    All relationships have their own interaction frequency. Some are intense – we meet weekly, or even speak daily. Other relationships may be just as long-standing and loyal, but with a much lower intera ...
  • How Vodafone enlisted a bot to help customer experience

    26 Sep 2018 Katherine Fiona Jones, Marketing Executive
    Who is TOBi? And how can he help you?

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