Festival Blog

Festival Blog

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  • Agenda at a glance - not to be missed!

    16 Apr 2019 Katherine Fiona Jones
    Every year Festival of Marketing works tirelessly to bring you the most current and relevant content. We want you to enjoy, learn and discover as much as possible, which is why we take absolute pride ...
  • New Year, New Me, New Stages

    09 Apr 2019 Katherine Fiona Jones
    New year, new me, new stages. That’s right! Even more places for you to learn and spruce up your knowledge on the vast, winding and intricate ecosystem that is ‘marketing’. We are no strangers to a li ...
  • Unapologetic, unstoppable and inherently empowering. Rose McGowan has never been your typical Hollywood actor. This year, Festival of Marketing welcomes her to our Headline Stage to speak on the #MeTo ...
  • Giles Lury's Inspiring Innovation

    04 Apr 2019 Giles Lury
    IN SEARCH OF INSPIRATION Death, taxes and change are the only constants in the modern world, which means now more than ever the pressure is on to innovate. As a brand consultant and storyteller, I wan ...
  • Top 5 marketing tips to inspire innovation

    29 Mar 2019 Robert Humble
    As many marketers know - when your to-do list doubles in size, the pressure to produce new ideas and exciting means of engaging your audience, does exactly the same. It seems unfair, and at times even ...
  • What's Next Part 4: Key Trends 2019

    26 Mar 2019 Katherine Fiona Jones
    The year is fast passing us by, can you believe it’s April already? Spring has sprung, but have you taken the time to consider the key marketing trends for 2019? Better yet, are you integrating their ...
  • Rose McGowan headlines Festival of Marketing 2019

    21 Mar 2019 Festival of Marketing team
    What's next for gender equality? How has the conversation progressed since the birth of the #MeToo movement and what role does #MenToo play in the solution? How can feeling empowered, beyond gender bo ...
  • What's Next: Part 3 - Agility and Flexibility

    19 Mar 2019 Katherine Fiona Jones
    In an ever-changing market, maintaining momentum and stamina to see projects through from beginning to end is one of the biggest challenges that marketers are facing today. How can you optimise your t ...
  • What's next: Part 2 - Investing in your learning

    12 Mar 2019 Katherine Fiona Jones
    What does a millionaire, a small business owner and a cow all have in common? 24 hours a day. Despite circumstance or species, we all have the same amount of time to spend in our everyday lives, so ho ...
  • Festival of Marketing 2019: What’s Next? - Part 1

    01 Mar 2019 Katherine Fiona Jones
    After a whirlwind year that brought us new tech, algorithm changes, social media platform mergers and innovative ways to interact and understand information, we ask ourselves; what’s next for the mark ...
  • There is big value in being small; a concept that Livia’s have embraced. Livia’s is greater than a company bound to the parameters and small ideas of a conventional start-up. Our innovation has moved ...
  • FMCG disruptors are often not from the industry so don’t adhere to the norms

    11 Apr 2019 Chris Green, Co-Founder, Young Foodies
    In the consumer-packaged goods space, the conglomerates are not enjoying the same monopolies of yesteryear; it’s the small brand that is driving growth and differentiation on shelf. For me, it really ...
  • Even if many employers still haven’t fully appreciated it, people are the difference between business success and failure. For too long, leaders have taken their workers for granted and focused on pro ...
  • Creating an uncontested market through content

    05 Nov 2018 Simon Swan Digital Strategy, Met Office
    The Met Office is the UK’s national weather service. It is an executive agency and a trading fund of the Department of Business, Energy and Industrial Strategy.  The purpose of the Met Office is to wo ...
  • What did you miss at #FoM18?

    19 Oct 2018 Abbi Modaberi, Group Marketing Manager, Festival of Marketing
    Festival of Marketing took place last week and what a couple of days we had! Our 12 stages were overflowing with inspiration, ideas and insights. Although impossible to bring you a full report on ever ...
  • Mental Health Day at the Festival of Marketing

    12 Oct 2018 Elliott Haworth, Head of Content at Pumpkin
    This year, day one of the Festival landed on Mental Health Day. To some, kicking off the Festival of Marketing with a panel on the subject may not seem particularly fortuitous. But it should. Regardle ...
  • The benefits of taking control of the creative process

    11 Oct 2018 David Kassler, Group CEO, Williams Lea Tag twitter
    The Festival of Marketing is an important moment in the annual calendar, when everyone in the industry gathers in London to reflect on the current state of the industry and explore the future together ...
  • Karmarama: The customer is dead. Long live the human being!

    10 Oct 2018 Sid McGrath, Chief strategy officer, Karmarama
    Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer ex ...
  • THE MENTAL HEALTH TOP TEN: KEY POINTS TO REMEMBER

    10 Sep 2018 Dr. Shaun Davis and Andrew Kinder
    Today is a very important day. It's World Suicide Prevention Day and seeing as we are kicking off the Festival on World Mental Health day with a panel discussing the themes surrounding the stigma, we ...
  • Honey, I brought the kids!

    06 Sep 2018 Katherine Fiona Jones

    At Festival of Marketing 2017, Festival Director Chris Chapman realised that there was something more we could do for the entrepreneurs and freelancers attending…

  • Guy Hanson of Return Path Talks GDPR: Interview

    31 Aug 2018 Katherine Fiona Jones, Marketing Executive
    As e-mail marketing continues to move from strength to strength, it's proving dominance as a relevant and effective marketing tool. We spoke with Guy Hanson from Return Path, one of our partners for F ...
  • New Headliners Announced

    20 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Mental health is something we don’t talk about enough despite progress over recent years. This is something that we want to change. To mark World Mental Health day at this year’s Festival, we have tea ...
  • An FMCG guide to Festival

    22 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Let’s get down to it – as an FMCG focused marketer, you’ll be needing to make those sales count, drive engagement and convert those flicking through your catalogues, be they digital or print, into goo ...
  • Meet The Team: Harry Clark

    13 Aug 2018 Katherine Fiona Jones, Marketing Executive
    There are so many factors at play when we are pulling together such a big event, so many moving parts and things to consider. Our partners are so important to us, as are our delegates and speakers. Ba ...

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