Festival Blog

Festival Blog

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  • Don’t succumb to Personalization Paralysis: You’re ready for it

    24 Jul 2019 Mike Shaw, Platform Product Marketing Manager, Sitecore
    As you’re no doubt aware, marketing isn’t a discipline that stands still. As people and their priorities change, so does the way we advertise products and services. Twenty years ago, marketing was all ...
  • Founded in 1872, Zurich Insurance has a wealth of history and remains one of the world’s leading insurance companies, serving customers across more than 200 countries and territories. We interviewed M ...
  • We’re delighted to partner with Festival of Marketing for the 6th year as the official event app provider. Since 2014, we’ve worked closely with the Festival of Marketing team to put the ever-growing ...
  • For all the Young Marketers joining the Festival of Marketing this year, Olivia Gold, Fashion Blogger & Brand Marketer, as well as Festival of Marketing Advisory Board member, gives you her take on wh ...
  • In its centenary year, Tesco’s Chief Executive Officer, Dave Lewis, joins the Festival of Marketing Headline Stage to talk about the iconic brand’s journey through 100 years of great value. From a sin ...
  • As one of our dedicated blog readers, you’re surely already aware of our all-encompassing Festival 2019 theme; “What’s Next?”. It’s a unifying thread that weaves through all 250 speakers, and all 150 ...
  • Interview with Simona Bara, Head of Marketing, JBL As Head of UK Marketing, Simona Bara has led the brand transformation and business acceleration in the UK market for JBL. She will be joining Festiva ...
  • 7 things to learn from Glossier's Social Media Strategy

    02 Jul 2019 Fashion Beauty Monitor
    Since it launched in 2014, cult-status beauty brand Glossier has grown into a multi-million-dollar cosmetic empire, with an army of dedicated devotees and a bevy of famous fans. Launched by entreprene ...
  • How do you market the unmarketable?

    27 Jun 2019 Charlotte Reynard, Content Producer, Festival of Marketing
    What happens when you can’t market a product via the usual channels? How do you compete in the market when facing being banned? This is just a taster of what LELO, Essity and Thedrug.store come up aga ...
  • It’s the moment you’ve been waiting for; the Festival of Marketing 2019 agenda is live! With almost 100 speakers already confirmed, and more on the way, this year’s Festival is absolutely brimming wit ...
  • We’re a society obsessed with our smartphones. The Independent reported, late in 2017, that the average Brit checks their phone 28 times a day[1]. That’s 10,000 times per year or roughly once every 51 ...
  • Hi Dan! Thanks for taking the time to speak with us here at Festival. With Gen Z taking the world by storm (and we mean literally the world…it is a generation after all!) we wanted to hear your though ...
  • Andrew Barraclough, VP of Design and Innovation at GSK, will take to the stage at Festival of Marketing to discuss why brands that use design to their advantage, will grow faster. We spoke to Andrew t ...
  • Interview with Edwina Dunn: The Female Lead

    05 Jun 2019 Katherine Fiona Jones
    Introduction: From finding strengths in setbacks to building up those around you. Edwina Dunn, Founder of The Female Lead joins us on the blog for a few words on motivation, influencers plus top tips ...
  • This year the Festival of Marketing looks to embrace anything and everything that we don’t have answers for. This is an opportunity to unlock the inherent curiosity which resides in all of us and to a ...
  • Interview with Albert Abello Lozano: Treatwell

    23 May 2019 Albert Abello Lozano interviewed by Katherine Fiona Jones
    If you remember our ‘What’s Next’ Blog series, you’ll remember that we highlighted automation and its importance to creating seamless campaigns. Albert Abello Lozano of Treatwell joins the Festival of ...
  • The latest, the greatest and the must attends of FoM19

    21 May 2019 Katherine Fiona Jones
    We’re less than 5 months away from the big day at Tobacco Dock and boy is our line-up looking sweeter by the day. Have you caught up on the latest? If not, check out who we’ve highlighted as our must- ...
  • The future is a heady subject and advancements in technology affect every second of our personal and professional life. Technology is impacting and drastically changing the way we communicate. It’s no ...
  • We are very excited for Shell’s Global Head of Downstream Marketing Communications, Carolyn McKeever, to join the Festival of Marketing’s Creative Brand Thinking Stage on 11 October. Carolyn is respon ...
  • Branding Part 2 - Creativity

    08 May 2019 Katherine Fiona Jones
    In an age where anyone can set up shop for low costs, how can you stand out from the crowd without alienating your customer base? The key is to get creative and we’re about to lay down some ground rul ...
  • Top 5 tips to improve your copywriting

    02 May 2019 Robert Humble
    If you’re like me, you’ll find copywriting a difficult task. There’s been countless times when I’ve found myself short of inspiration and looking at what had been done already. Then cutting and pastin ...
  • Branding Part 1 - Trust

    30 Apr 2019 Katherine Fiona Jones
    Branding has become so many things over the evolution of its lifespan as a terminology, from a simple logo, jingle and strapline, it has now mutated and grown into a multifaceted beast that solely rel ...
  • Human Centricity Vs. Product Centricity

    24 Apr 2019 Katherine Fiona Jones
    What comes out on top? Product or person? In this week’s blog we put the two against one another to find out which strategy focus you should be adopting in today’s changing market.
  • What consumers really think about influencer marketing

    18 Apr 2019 Dale Barnett, Blog Manager, Influencer Intelligence
    Our sister service, Influencer Intelligence, has launched a brand-new investigative report What Consumers Think About Influencer Marketing. Following on from the findings of the Influencer Marketing 2 ...

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