Festival Blog

Festival Blog

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  • The Personalisation Stage: what, who, where?

    13 Sep 2019 Charlotte Reynard
    This year at Festival of Marketing we’re trying to answer the question, What’s Next? Included in our 12 stages, the Personalisation Stage will try to answer this by welcoming brands who are shaping th ...
  • 5 Proven Ways to Maximise Your Influencer Marketing Budget

    12 Sep 2019 Hannah Monds, Managing Director | EMEA
    As with any other marketing project, influencer campaigns have the capacity to go over budget. Even the best-run influencer campaigns can hit costly snags- influencers are human beings, after all, and ...
  • Interview with Tanya Joseph

    11 Sep 2019 Liza Koromila
    Former Marketer of the Year and architect of the award-winning This Girl Can campaign, Tanya Joseph is the Director of Campaigns and Public Policy at Nationwide Building Society. Tanya is a regular Ma ...
  • How is AI capable of empowering a data-driven content strategy?

    10 Sep 2019 Dr Tom Wilson, CTO at CONCURED
    The most successful content marketers stay on their toes. They understand that trends shift, consumers change, and tried-and-tested techniques become old-and-tired before you know it. In order to bett ...
  • Innovation through Collaboration

    10 Sep 2019 Kate Simpson – Marketing Director – Business Design Centre and AEV Marketing & Communications Working Group Chair
    With a fiercely competitive industry that is constantly demanding the next best thing, the most engaging experience, increased sponsorship and footfall amongst other things, how do events industry mar ...
  • Field marketing is one of the best ways to connect with your customers. Face-to-face events give you a unique opportunity to share the latest updates, learn about your clients’ needs and strengthen th ...
  • It’s great to see so many organisations now understanding, and embracing, the importance of their brand and the fact that it’s their most valuable asset. They’re investing more in strategy and design ...
  • From influencers to urbanites, marketing often focuses on the cool gang as brands seek to associate with the young, the hip, and the solvent. The internet is awash with articles and surveys about how ...
  • Interview with Lisa Wentz

    02 Sep 2019 Lisa Wentz
    Lisa Wentz is a sought-after public speaking coach based in San Francisco and is joining our Realising Your Potential Stage in October to share her top tips on how to control your nerves during a drea ...
  • A decade or so ago, sparked by the explosion of web content, a whole new vocabulary entered the English language. People began to talk about social media, about mobile first and also about content mar ...
  • The Four Building Blocks of Influencer Marketing Success

    29 Aug 2019 Kelsey Formost, Director of Content Strategy at Tagger Media
    Social media, and specifically the influencer space, is arguably the most effective place for businesses to spend their marketing dollars today. Influencer marketing is the fastest-growing and most ef ...
  • OneTrust: Keeping Up with Cookie Consent

    28 Aug 2019 Ian Evans, Managing Director of EMEA
    As marketers, it is important to keep track of the constantly changing rules and regulations. Recently, guidance from the UK’s Information Commissioner’s Office (ICO) and the France’s Commission natio ...
  • Everything is branded content

    27 Aug 2019 Sam Zises, Founder [L]earned Media, President, BCMA USA
    When the BCMA was founded in 2003, our conversations often had to start with a definition of what branded content actually was. In the spirit of nostalgia, I’ll define it again here. According to an O ...
  • How New Technology Impacts the Future of Shopping

    23 Aug 2019 Brecht Beertens, SAP
    Shopping changes along with our society. When norms and values change, so do the needs of our customers. But what will change? What will the future of shopping look like? Nobody knows exactly. However ...
  • We all know that personalization works. Based on research, personalizing a digital interaction drives conversions up as much as 19% and in my experience often much higher than that. The business benef ...
  • Neil Kirby, Marketing Director at Bupa Global, is joining us at the Festival of Marketing, where he will speak on Bupa Global’s amazing personalisation tactics that now work on a global scale. Since w ...
  • What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing ...
  • Personalisation excellence needs a mindset change — not just a technology change

    14 Aug 2019 Vijayanta Gupta, Global Vice President of Strategy and Industry, Sitecore.
    Here’s a sweeping statement for you to consider: every brand today wants to be recognised for hyper-personalised customer experiences. Whether you agree or not, you can’t argue that delivering engagin ...
  • Creating engaging b2b content is one of the issues that the CMA is going to tackle at the B2B Content Breakfast on 28th August. In b2b circles, there are so many issues, from creating effective strate ...
  • Tessa is Co-Founder & CEO of OLIO, a free app tackling the problem of food waste by connecting users who have food they don’t want or need, with neighbours living nearby who would like it. We intervie ...
  • How hybrid teams are driving innovation

    08 Aug 2019 Charlotte Rogers
    Brands are increasingly thinking outside the box with fresh ideas to bring teams together, but will a new focus on cross-functional innovation within these teams lead to a better response to consumer ...
  • Interview with Debora Koyama, CMO Europe, Mondelez

    06 Aug 2019 Debora Koyama, CMO Europe, Mondelez
    Debora is the Chief Marketing Officer for Europe at Mondelez International; in her present role she is responsible for the Marketing function including several disciplines as Consumer Insights & Analy ...
  • Why you should consider micro-influencers for your next campaign

    31 Jul 2019 Dave Dickman, CEO, Tagger Media
    A supermodel shares an Instagram photo taken in her glamorous bathroom, holding hair-growth gummies. An NFL star tweets an emoji-studded message about his sports drink of choice during pre-game warm-u ...
  • Influencing the Influencers

    30 Jul 2019 BCMA
    The business of Influencer Marketing (IM) has grown exponentially in the past year, with an ever-increasing number of brands entering the market. The value of the IM sector on Instagram alone is estim ...

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