Festival Blog 2018

Festival Blog 2018

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  • What's next: Part 2 - Investing in your learning

    12 Mar 2019 Katherine Fiona Jones
    What does a millionaire, a small business owner and a cow all have in common? 24 hours a day. Despite circumstance or species, we all have the same amount of time to spend in our everyday lives, so ho ...
  • Festival of Marketing 2019: What’s Next? - Part 1

    01 Mar 2019 Katherine Fiona Jones
    After a whirlwind year that brought us new tech, algorithm changes, social media platform mergers and innovative ways to interact and understand information, we ask ourselves; what’s next for the mark ...
  • There is big value in being small; a concept that Livia’s have embraced. Livia’s is greater than a company bound to the parameters and small ideas of a conventional start-up. Our innovation has moved ...
  • FMCG disruptors are often not from the industry so don’t adhere to the norms

    19 Feb 2019 Chris Green, Co-Founder, Young Foodies
    In the consumer-packaged goods space, the conglomerates are not enjoying the same monopolies of yesteryear; it’s the small brand that is driving growth and differentiation on shelf. For me, it really ...
  • Even if many employers still haven’t fully appreciated it, people are the difference between business success and failure. For too long, leaders have taken their workers for granted and focused on pro ...
  • The Festival of Marketing is done for another year, and what an event it was! For two days, Tobacco Dock played host to marketers from all sectors, blending inspiration and practical application at th ...
  • How much is age discrimination costing your brand?

    13 Nov 2018 Georgia Scobie, Senior Content Producer, Festival of Marketing
    A month has passed since Festival of Marketing 2018 and there’s still one subject that continues to puzzle me, the failure of brands to recognise value in the over-50s market.  This demographic contri ...
  • Just attended - Festival of Marketing

    12 Nov 2018 Rowan Grant, Marketing & Communications Manager, MedTech
    Last week I had the privilege of attending the Festival of Marketing in London. This two-day event is led by the biggest names in the marketing business: Econsultancy, Marketing Week, Creative Review, ...
  • Why Chelsea Apps Factory Blindfolded their audience at the Festival of Marketing

    07 Nov 2018 Toby Barrow, Sales Director at Chelsea Apps Factory
    Sense and Sensibility In recent years there has been a relentless focus on the visual aspects of smartphone development. Think the obsession with ever-improving screen quality, camera resolution, bigg ...
  • Creating an uncontested market through content

    05 Nov 2018 Simon Swan Digital Strategy, Met Office
    The Met Office is the UK’s national weather service. It is an executive agency and a trading fund of the Department of Business, Energy and Industrial Strategy.  The purpose of the Met Office is to wo ...
  • Honda, the automaker, is marrying data with a range of new technology to reach European consumers in ways that are relevant rather than personal. “What we’ve tried to do at Honda is bring the brand to ...
  • What did you miss at #FoM18?

    19 Oct 2018 Abbi Modaberi, Group Marketing Manager, Festival of Marketing
    Festival of Marketing took place last week and what a couple of days we had! Our 12 stages were overflowing with inspiration, ideas and insights. Although impossible to bring you a full report on ever ...
  • That’s a wrap!

    12 Oct 2018 Abbi Modaberi, Group Marketing Manager, Festival of Marketing
    Our doors are officially closed for 2018. Before we sign off let’s take a look at everything that has been going on both today and yesterday. Day 2 kicked off with not one but two Headline sessions. S ...
  • Is the portrayal of women in advertising finally depicting reality?

    12 Oct 2018 Elliott Haworth, Head of Content at Pumpkin
    Within living memory, depictions of women in advertising have relied heavily on gender stereotypes: Child-rearing, kitchen-dwelling, mute and humourless, swooning subservient at the feet of men. But, ...
  • Mental Health Day at the Festival of Marketing

    12 Oct 2018 Elliott Haworth, Head of Content at Pumpkin
    This year, day one of the Festival landed on Mental Health Day. To some, kicking off the Festival of Marketing with a panel on the subject may not seem particularly fortuitous. But it should. Regardle ...
  • The benefits of taking control of the creative process

    11 Oct 2018 David Kassler, Group CEO, Williams Lea Tag twitter
    The Festival of Marketing is an important moment in the annual calendar, when everyone in the industry gathers in London to reflect on the current state of the industry and explore the future together ...
  • What an incredible day one!

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    What an incredible opening day we have had at #FoM18 – we are over the moon to have had such a brilliant and effervescent buzz throughout the day. If you aren’t on there already, the blow-by-blow acco ...
  • Day 1: World Mental Health Day Panel Highlights

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    We wanted to open Festival of Marketing with a bang this year, but a bang that was poignant and that could help educate and inform everyone attending and the wider community engaging with us on social ...
  • A note from Festival of Marketing Director, Chris Chapman

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    It is finally time for Festival of Marketing to open it's doors and we are over the moon to welcome you all to the event we've been looking forward to presenting for the past 12 months. We would like ...
  • Karmarama: The customer is dead. Long live the human being!

    10 Oct 2018 Sid McGrath, Chief strategy officer, Karmarama
    Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer ex ...
  • Text100 explore how technology impacts society

    09 Oct 2018 Richard Parkinson, Global Creative Director at Text100
    Many people are threatened by the continued advance of technology. Instead of improving life for everyone, they see it as a driving force behind a lot of society’s worst aspects. This fear of the wors ...
  • Customer Centricity: Why you should be obsessed with your customer

    09 Oct 2018 Katherine Fiona Jones, Marketing Executive
    For as long as marketing has been taught, it has not only been best practice, but paramount to secure and ensure that the customer sits at the heart of strategy and planning. This customer centric app ...
  • To personalise or not to personalise, is that the question?

    08 Oct 2018 Nick Mottershead, Data Scientist, Lynchpin Analytics
    With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The problem is that the focus today is on advanced 1-1 persona ...
  • Foolproof: Agility and Big Business

    05 Oct 2018 Katherine Fiona Jones, Marketing Executive
    Big ships take a long time to turn, whereas smaller ones can shift quickly in any direction. Agility is both quintessential and absolute for navigating shifting trends that come and go as often as the ...

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