Festival Blog

Festival Blog

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  • Role models and real models – tackling diversity in a pincer movement

    11 Nov 2019 Mark Evans, Managing Director of Marketing and Digital, Direct Line Group
    This year’s IPA diversity benchmarking study showed that the number of senior women within creative agencies was 32.7%, while BAME representation was 13.8%. These appear to be soberingly low levels fo ...
  • Lara Crisp, Editor of Gransnet chaired a panel at Festival of Marketing 2019 on ‘Addressing advertising’s ageism problem – are you offending your audience?’ on the Realising Your Potential Stage, and ...
  • 5 Actionable Ways to Improve Your Packaging

    30 Oct 2019 Alethea Price, Marketing Executive, Burgopak
    What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often ...
  • Marketing the dream

    25 Oct 2019 Mathew James, Head of Brand at Telford International Centre
    Visualising an event in a new venue is a rare skill, which some visionary event organisers can do with ease.  But often it comes down to the venue in question being able to persuade and influence, in ...
  • How Deliveroo and Trainline achieve empathy at scale through brand humanity

    23 Oct 2019 Sara Spivey, Chief Marketing Officer, Braze
    It’s a good time to be in the communication business, when brands know more about the customer than ever before. The flip side is that consumers know how much data is being collected from them, and th ...
  • Pains of start up to scale up

    14 Oct 2019 Maureen Corish, Managing Director, Pumpkin PR
    For sprouting teens, a dose of cod liver oil and an Epsom salt bath can be just what the doctor ordered. Growing up can be hard to do. But for entrepreneurs who suddenly find their rapid growth stalli ...
  • Because I’m worth it?

    14 Oct 2019 Maureen Corish, Managing Director, Pumpkin PR
    Unexpected item in bagging area : ‘bleep’ - it’s your best friend. How much are they worth? A weird question maybe, but in the new era of the sharing economy it’s a question worth asking, according to ...
  • Online dating apps have revolutionised the dating scene, but with that came a knock-on effect to myriad bars and restaurants. Why spend so many hopeful hours in a bar when you can just swipe right? Fr ...
  • Magazines as a force for good

    11 Oct 2019 Lucie Cave, Editor in Chief, Heat Brands, Bauer Media
    At Bauer Media we are constantly plugged into, monitoring, predicting and reacting to how our audiences - across our many disparate brands - are feeling about key issues affecting them and their lives ...
  • For those more tender in years, that’s a hark back to the iconic Unigate TV advertising campaign which featured mythical milk-stealing creatures (the Humphreys) and the chance of some free swag when y ...
  • Everyone wants personalisation, but nobody’s doing it. Why?

    08 Oct 2019 Simon Law, Chief Strategy Officer, Mirum UK
    Personalisation is a massive disappointment so far. Despite the capabilities now available in most CMS’ out-of-the-box, we’re still not getting it across most web experiences and case studies are weak ...
  • How brands win by creating better human experiences

    07 Oct 2019 Sid McGrath, Chief Strategy Officer, Karmarama
    Customers are damn important. Their experience of a brand is almost more important still. Speak to just about any company in the world and they will recognise the power customer experience has. It can ...
  • Is social media affecting the homes we choose to buy?

    07 Oct 2019 Georgia Hatton, Marketing Manager, Cogent
    It is well established and widely documented that social media has come to have a huge impact on how many of us live, behave and spend. Undoubtedly it has become a powerful influence, allowing us acce ...
  • Welcome to Life 2.0 - how brands can help consumers squeeze the most out of life

    04 Oct 2019 Jon O’Donnell, MD, Commercial, ESI Media
    At this year’s Festival of Marketing, we’ll be launching new research from the Evening Standard. We’re really excited to start this conversation, because it’s a topic we feel very strongly about. We l ...
  • Why Social Video Ads Deliver Better Business Results

    04 Oct 2019 Aaron Goldman, Chief Marketing Officer, 4CInsights
    We live in an era of ubiquitous video. Moving images are everywhere. They’re streaming on our televisions, our phones, our computers, and even our refrigerators. We can watch a show on one device and ...
  • Interview with Jenni Romaniuk

    03 Oct 2019 Georgina Scobie
    Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing. Hi Jenni, thanks fo ...
  • Three ways forward-thinking marketers can improve the customer experience

    02 Oct 2019 Eric Fullerton, Senior Product Marketing Manager, Acquia
    Eric Fullerton, Senior Product Marketing Manager at Acquia, offers three strategies that marketers can use to improve their organization’s customer experience (CX).
  • Maturing from Social Listening to Digital Consumer Intelligence

    01 Oct 2019 Phillip Agnew, Product Marketing, Brandwatch
    Consumers today have the power to buy from any brand in the world, and their options are endless. Information is readily available for them to use to decide which brands they will support, boycott, or ...
  • The Power Of B2B Branded Content

    27 Sep 2019 Jack Dyson, Global Head of Content Strategy, SAP Customer Experience
    All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). It’s the ...
  • Personalisation at Scale - Sound’s Perfect!

    26 Sep 2019 Sam Crowther, Executive Creative Director - A Million Ads
    Your attention is precious. Your brain processes around 40,000,000 pieces of information a second but only 40 - so 1 millionth of the total - are conscious. Your brain is a subconscious supercomputer ...
  • The people behind the changing face of tech

    25 Sep 2019 Rachel Johnson, British Interactive Media Association
    Our industry is built on change. It’s at the heart of the Festival of Marketing, where “ambitious marketers can discover, learn… and shape the future together”. But what does that change look like in ...
  • Three surprising but true realities about personalisation

    25 Sep 2019 Eric Fullerton, Senior Product Marketing Manager, Acquia
    Marketing professionals talk about personalization. A lot. And, that’s for good reason – since delivering tailored digital experiences based on customer insights can increase engagement, conversion, a ...
  • Why Influencer Marketing is more effective than traditional advertising

    25 Sep 2019 Kelsey Formost, Director of Content Strategy, Tagger Media
    Although advertising and marketing have the same goal of getting an audience to buy a product or service, there’s a surprisingly large discrepancy in the success rate of online advertising versus infl ...
  • Inside Out: The Importance Of Emotion To the Customer Experience

    24 Sep 2019 Nicholas Cumins, General Manager, SAP Marketing Cloud
    Most people believe the decisions they make are based on a rational assessment of needs and available options.  In reality, emotions play a larger role than humans like to admit.  According to Harvard ...

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