Festival Blog

Festival Blog

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  • We all know that personalization works. Based on research, personalizing a digital interaction drives conversions up as much as 19% and in my experience often much higher than that. The business benef ...
  • Neil Kirby, Marketing Director at Bupa Global, is joining us at the Festival of Marketing, where he will speak on Bupa Global’s amazing personalisation tactics that now work on a global scale. Since w ...
  • What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing ...
  • Creating engaging b2b content is one of the issues that the CMA is going to tackle at the B2B Content Breakfast on 28th August. In b2b circles, there are so many issues, from creating effective strate ...
  • Personalisation excellence needs a mindset change — not just a technology change

    14 Aug 2019 Vijayanta Gupta, Global Vice President of Strategy and Industry, Sitecore.
    Here’s a sweeping statement for you to consider: every brand today wants to be recognised for hyper-personalised customer experiences. Whether you agree or not, you can’t argue that delivering engagin ...
  • Tessa is Co-Founder & CEO of OLIO, a free app tackling the problem of food waste by connecting users who have food they don’t want or need, with neighbours living nearby who would like it. We intervie ...
  • How hybrid teams are driving innovation

    08 Aug 2019 Charlotte Rogers
    Brands are increasingly thinking outside the box with fresh ideas to bring teams together, but will a new focus on cross-functional innovation within these teams lead to a better response to consumer ...
  • Interview with Debora Koyama, CMO Europe, Mondelez

    06 Aug 2019 Debora Koyama, CMO Europe, Mondelez
    Debora is the Chief Marketing Officer for Europe at Mondelez International; in her present role she is responsible for the Marketing function including several disciplines as Consumer Insights & Analy ...
  • Why you should consider micro-influencers for your next campaign

    31 Jul 2019 Dave Dickman, CEO, Tagger Media
    A supermodel shares an Instagram photo taken in her glamorous bathroom, holding hair-growth gummies. An NFL star tweets an emoji-studded message about his sports drink of choice during pre-game warm-u ...
  • Influencing the Influencers

    30 Jul 2019 BCMA
    The business of Influencer Marketing (IM) has grown exponentially in the past year, with an ever-increasing number of brands entering the market. The value of the IM sector on Instagram alone is estim ...
  • Don’t succumb to Personalization Paralysis: You’re ready for it

    24 Jul 2019 Mike Shaw, Platform Product Marketing Manager, Sitecore
    As you’re no doubt aware, marketing isn’t a discipline that stands still. As people and their priorities change, so does the way we advertise products and services. Twenty years ago, marketing was all ...
  • Founded in 1872, Zurich Insurance has a wealth of history and remains one of the world’s leading insurance companies, serving customers across more than 200 countries and territories. We interviewed M ...
  • We’re delighted to partner with Festival of Marketing for the 6th year as the official event app provider. Since 2014, we’ve worked closely with the Festival of Marketing team to put the ever-growing ...
  • For all the Young Marketers joining the Festival of Marketing this year, Olivia Gold, Fashion Blogger & Brand Marketer, as well as Festival of Marketing Advisory Board member, gives you her take on wh ...
  • In its centenary year, Tesco’s Chief Executive Officer, Dave Lewis, joins the Festival of Marketing Headline Stage to talk about the iconic brand’s journey through 100 years of great value. From a sin ...
  • As one of our dedicated blog readers, you’re surely already aware of our all-encompassing Festival 2019 theme; “What’s Next?”. It’s a unifying thread that weaves through all 250 speakers, and all 150 ...
  • Interview with Simona Bara, Head of Marketing, JBL As Head of UK Marketing, Simona Bara has led the brand transformation and business acceleration in the UK market for JBL. She will be joining Festiva ...
  • 7 things to learn from Glossier's Social Media Strategy

    02 Jul 2019 Fashion Beauty Monitor
    Since it launched in 2014, cult-status beauty brand Glossier has grown into a multi-million-dollar cosmetic empire, with an army of dedicated devotees and a bevy of famous fans. Launched by entreprene ...
  • How do you market the unmarketable?

    27 Jun 2019 Charlotte Reynard, Content Producer, Festival of Marketing
    What happens when you can’t market a product via the usual channels? How do you compete in the market when facing being banned? This is just a taster of what LELO, Essity and Thedrug.store come up aga ...
  • It’s the moment you’ve been waiting for; the Festival of Marketing 2019 agenda is live! With almost 100 speakers already confirmed, and more on the way, this year’s Festival is absolutely brimming wit ...
  • We’re a society obsessed with our smartphones. The Independent reported, late in 2017, that the average Brit checks their phone 28 times a day[1]. That’s 10,000 times per year or roughly once every 51 ...
  • Hi Dan! Thanks for taking the time to speak with us here at Festival. With Gen Z taking the world by storm (and we mean literally the world…it is a generation after all!) we wanted to hear your though ...
  • Andrew Barraclough, VP of Design and Innovation at GSK, will take to the stage at Festival of Marketing to discuss why brands that use design to their advantage, will grow faster. We spoke to Andrew t ...
  • Interview with Edwina Dunn: The Female Lead

    05 Jun 2019 Katherine Fiona Jones
    Introduction: From finding strengths in setbacks to building up those around you. Edwina Dunn, Founder of The Female Lead joins us on the blog for a few words on motivation, influencers plus top tips ...

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10 - 11 October 2019 

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