Festival Blog 2018

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  • Speaker Interview with Wings

    17 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Taking the leap to develop your own successful lab-based business isn't only courageous - it's applaudable. Today on the blog we're joined by entrepreneur and creative leadership guru Gabriela Lungu. ...
  • Interview with Heineken

    15 Aug 2018 Katherine Fiona Jones, Marketing Executive
    With a diverse portfolio to work with, restrictions and limitations to navigate as well as big expectations to fulfil, we couldn't resist tapping into the mind of the woman spinning all these very imp ...
  • Meet The Team: Harry Clark

    13 Aug 2018 Katherine Fiona Jones, Marketing Executive
    There are so many factors at play when we are pulling together such a big event, so many moving parts and things to consider. Our partners are so important to us, as are our delegates and speakers. Ba ...
  • Guest Blog from BIMA: Artificial Intelligence - From Hype to Opportunity Pt.1

    09 Aug 2018 Rachel Johnson, Marketing Manager at BIMA
    AI won’t take all our jobs. But it is the next step in the natural evolution of our technical ambition. 
  • Headliner Announcement: Sir Martin Sorrell returns to Festival of Marketing for 2018

    08 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Turning it around can be daunting for any organisation of any size but being flexible and responsive to change is essential to maintaining ones’ agility and stamina within the marketing world.
  • Meet The Team : Katherine Fiona Jones

    06 Aug 2018 Alexia Clare, Marketing Executive
    Our newest marketing team member has only joined us two months ago but it feels like she’s been here for years. Meet Katherine Jones Marketing Executive, the pen behind the blog. On top of being a bre ...
  • GMA on Audience Digital Trust after GDPR

    03 Aug 2018 Ardi Kolah, GMA. Edt. Katherine Fiona Jones, Marketing Executive
    Today's blog has been taken over by GMA Author, Ardi Kolah. Read on to find out some of the most sought after insights into how GDPR has effected brand authenticity, targeted advertising and audiences ...
  • Sifting through the stats with Digital Doughnut

    02 Aug 2018 Katherine Fiona Jones, Marketing Executive
    11 easy steps to help you become a lead generation mastermind. 
  • Digital Transformation : What To Expect

    01 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Great for those who...  Want to develop new insights into new digital tools and learn how to use them. Are up to the challenge of developing new approaches to marketing across the board The metamorpho ...
  • BCMA Celebrate their 15th Anniversary

    31 Jul 2018 BCMA | Edt. Katherine Fiona Jones, Marketing Executive
    This year our Partners BCMA are Celebrating their 15th Anniversary. We're joined on the blog today by their team who are sharing their story, from the humble beginnings as an original Soho-meet-up to ...
  • Customer Experience Stage : What To Expect

    27 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Great for those who... Want to improve customer experience through a myriad of channels Prioritise customer expectations Want to gain insight in how to measure customer experience   Championing for th ...
  • Women in Advertising - getting nowhere fast?

    25 Jul 2018 Megan Boyle, Marketing Executive at MRS | Edt. Katherine Fiona Jones, Marketing Executive at FOM
    “Humans are complex and for communication to be truly relatable, we need to move away from tired pen portraits and embark on newer, fresher projects”   One of the topics on the agenda at this year’s F ...
  • Meet The Team : Sybilla Weber Veronesi

    23 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Working in an events marketing environment means you need resilience and good know-how; Sybilla, our Senior Marketing Executive has both, with buckets of enthusiasm to-boot! Not only has she proven he ...
  • What To Expect : Realising Your Potential

    20 Jul 2018 Katherine Jones, Marketing Executive
    Want to create more opportunities in their personal career Want to overcome personal challenges and lead more fulfilling lives The Realising Your Potential Stage is back and better than ever, with a v ...
  • A Technologist's guide to Festival 2018

    18 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Do you get excited at the prospect of using tech to enhance your business and customer experience? Does the possibility of virtual shopping assistants send you into a spiral? If you're a technological ...
  • Meet The Team : Danielle Cottrell

    16 Jul 2018 Katherine Fiona Jones, Marketing Executive
    In the fast paced world of events, organisation and communication is key to success. Without these two pillars, you end up in a world of confusion and essentially - it all goes a little Pete Tong.  Ou ...
  • Speaker Blog with Step Up Club

    13 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Have you ever felt as though no matter how hard you try, no matter what you do and how smart you work, there is always something holding you back? Something stopping you from taking that next step? Li ...
  • Festival of Marketing takes home PPA Award

    11 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Did you hear about our latest award? That's right folks, we are officially the winners of the PPA Award for 'Event of the Year', (Business Category) 2018. Needless to say, we are over the moon that Fe ...
  • Meet The Team : Abbi Modaberi

    09 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Festival of Marketing is growing, evolving and adapting - year on year, which means that the team behind the most happening marketing event is also consistently growing, evolving and adapting, too! Le ...
  • A Researcher's Guide to Festival

    06 Jul 2018 Katherine Fiona Jones, Marketing Executive
    A research focused guide to Festival, from stages to sessions.
  • KLM : Getting the Best from AI, Humans and Social Strategy

    04 Jul 2018 Martine Van Der Lee, Director of Social Media. KLM | Edit. Katherine Fiona Jones, Marketing Executive
    The most socially devoted company in the world, KLM drop in for a discussion on all things AI, tech and intergated learning technologies that take a personal approach to mass marketing via social medi ...
  • Meet The Team : Alexia Claire

    02 Jul 2018 Katherine Fiona Jones, Marketing Executive
    Every Monday we've been introducing you to a member of the incredible team that sits behind the most happening marketing event to hit London. This week we want to introduce you to one of our hard work ...
  • Karma Cola : Design and Identity Through Personification

    29 Jun 2018 Simon Coley, co-founder and creative director, Karma Cola Co | Edit.Katherine Fiona Jones, Marketing Executive
    Building an FMCG brand that has a rooted ethical and honest ethos can seem impossible. However Karma Cola have managed to do just that. With Co-Founder and Creative Director Simon Coley at the helm, K ...
  • Headliner Carolyn McCall DBE announced for 2018

    27 Jun 2018 Katherine Fiona Jones, Marketing Executive
    Most of us can agree, that the path to success never did run smoothly, especially when that path is filled with hurdles, sharp turns and seemingly insurmountable obstacles. Being an ambitious woman in ...
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10-11 October 2018

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