Festival Blog

Festival Blog

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  • It’s the moment you’ve been waiting for; the Festival of Marketing 2019 agenda is live! With almost 100 speakers already confirmed, and more on the way, this year’s Festival is absolutely brimming wit ...
  • The latest, the greatest and the must attends of FoM19

    21 May 2019 Katherine Fiona Jones
    We’re less than 5 months away from the big day at Tobacco Dock and boy is our line-up looking sweeter by the day. Have you caught up on the latest? If not, check out who we’ve highlighted as our must- ...
  • We are very excited for Shell’s Global Head of Downstream Marketing Communications, Carolyn McKeever, to join the Festival of Marketing’s Creative Brand Thinking Stage on 11 October. Carolyn is respon ...
  • Top 5 tips to improve your copywriting

    02 May 2019 Robert Humble
    If you’re like me, you’ll find copywriting a difficult task. There’s been countless times when I’ve found myself short of inspiration and looking at what had been done already. Then cutting and pastin ...
  • Top 5 marketing tips to inspire innovation

    29 Mar 2019 Robert Humble
    As many marketers know - when your to-do list doubles in size, the pressure to produce new ideas and exciting means of engaging your audience, does exactly the same. It seems unfair, and at times even ...
  • The benefits of taking control of the creative process

    11 Oct 2018 David Kassler, Group CEO, Williams Lea Tag twitter
    The Festival of Marketing is an important moment in the annual calendar, when everyone in the industry gathers in London to reflect on the current state of the industry and explore the future together ...

    10 Sep 2018 Dr. Shaun Davis and Andrew Kinder
    Today is a very important day. It's World Suicide Prevention Day and seeing as we are kicking off the Festival on World Mental Health day with a panel discussing the themes surrounding the stigma, we ...
  • We are delighted to announce the final headliner session for the Festival of Marketing 2017!
  • The Festival of Marketing joins the blogosphere

    06 Jun 2018 Katherine Fiona Jones, Festival of Marketing
    Sharing it ALL from who, what, when and how, along with some excellent and exciting collaborators for this years’ show-stopping Festival of Marketing. What are you waiting for..?
  • Two titans of the marketing industry will square off in the most important debate you will witness this year.
  • That’s a wrap!

    12 Oct 2018 Abbi Modaberi, Group Marketing Manager, Festival of Marketing
    Our doors are officially closed for 2018. Before we sign off let’s take a look at everything that has been going on both today and yesterday. Day 2 kicked off with not one but two Headline sessions. S ...
  • Text100 explore how technology impacts society

    09 Oct 2018 Richard Parkinson, Global Creative Director at Text100
    Many people are threatened by the continued advance of technology. Instead of improving life for everyone, they see it as a driving force behind a lot of society’s worst aspects. This fear of the wors ...
  • To personalise or not to personalise, is that the question?

    08 Oct 2018 Nick Mottershead, Data Scientist, Lynchpin Analytics
    With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The problem is that the focus today is on advanced 1-1 persona ...
  • There’s Much to Learn About Your One-Time Customers

    03 Oct 2018 Omer Liss, Research Lab Leader at Optimove
    Whether it’s their favourite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction.

Festival of Marketing

10 - 11 October 2019 


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