Festival Blog

Festival Blog

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  • Personalisation excellence needs a mindset change — not just a technology change

    14 Aug 2019 Vijayanta Gupta, Global Vice President of Strategy and Industry, Sitecore.
    Here’s a sweeping statement for you to consider: every brand today wants to be recognised for hyper-personalised customer experiences. Whether you agree or not, you can’t argue that delivering engagin ...
  • Personalisation - How to respect customers who expect conflicting ideals.

    24 Sep 2018 Katherine Fiona Jones, Marketing Executive
    The problem marketers are facing in 2018 is that customers, clients and audiences’ expectations conflict one another. Privacy and recommendation are polarising obstacles, to be sure.

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