Festival Blog 2018

Festival Blog 2018

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  • Karmarama: The customer is dead. Long live the human being!

    10 Oct 2018 Sid McGrath, Chief strategy officer, Karmarama
    Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer ex ...
  • KLM : Getting the Best from AI, Humans and Social Strategy

    04 Jul 2018 Martine Van Der Lee, Director of Social Media. KLM | Edit. Katherine Fiona Jones, Marketing Executive
    The most socially devoted company in the world, KLM drop in for a discussion on all things AI, tech and intergated learning technologies that take a personal approach to mass marketing via social medi ...
  • Karma Cola : Design and Identity Through Personification

    29 Jun 2018 Simon Coley, co-founder and creative director, Karma Cola Co | Edit.Katherine Fiona Jones, Marketing Executive
    Building an FMCG brand that has a rooted ethical and honest ethos can seem impossible. However Karma Cola have managed to do just that. With Co-Founder and Creative Director Simon Coley at the helm, K ...

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