Festival Blog

Festival Blog

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  • Neil Kirby, Marketing Director at Bupa Global, is joining us at the Festival of Marketing, where he will speak on Bupa Global’s amazing personalisation tactics that now work on a global scale. Since w ...
  • Interview with Debora Koyama, CMO Europe, Mondelez

    06 Aug 2019 Debora Koyama, CMO Europe, Mondelez
    Debora is the Chief Marketing Officer for Europe at Mondelez International; in her present role she is responsible for the Marketing function including several disciplines as Consumer Insights & Analy ...
  • Influencing the Influencers

    30 Jul 2019 BCMA
    The business of Influencer Marketing (IM) has grown exponentially in the past year, with an ever-increasing number of brands entering the market. The value of the IM sector on Instagram alone is estim ...
  • Founded in 1872, Zurich Insurance has a wealth of history and remains one of the world’s leading insurance companies, serving customers across more than 200 countries and territories. We interviewed M ...
  • Interview with Simona Bara, Head of Marketing, JBL As Head of UK Marketing, Simona Bara has led the brand transformation and business acceleration in the UK market for JBL. She will be joining Festiva ...
  • Hi Dan! Thanks for taking the time to speak with us here at Festival. With Gen Z taking the world by storm (and we mean literally the world…it is a generation after all!) we wanted to hear your though ...
  • Andrew Barraclough, VP of Design and Innovation at GSK, will take to the stage at Festival of Marketing to discuss why brands that use design to their advantage, will grow faster. We spoke to Andrew t ...
  • Interview with Edwina Dunn: The Female Lead

    05 Jun 2019 Katherine Fiona Jones
    Introduction: From finding strengths in setbacks to building up those around you. Edwina Dunn, Founder of The Female Lead joins us on the blog for a few words on motivation, influencers plus top tips ...
  • Interview with Albert Abello Lozano: Treatwell

    23 May 2019 Albert Abello Lozano interviewed by Katherine Fiona Jones
    If you remember our ‘What’s Next’ Blog series, you’ll remember that we highlighted automation and its importance to creating seamless campaigns. Albert Abello Lozano of Treatwell joins the Festival of ...
  • Is flexi-working the future?

    27 Nov 2018 Georgia Scobie, Senior Content Producer at Festival of Marketing
    We are, undeniably, a nation consumed by tradition, whether it’s a roast on Sunday, putting the kettle on in a crisis or dunking biscuits in tea, we love routine. Traditions also encourage us to stick ...
  • Is the portrayal of women in advertising finally depicting reality?

    12 Oct 2018 Elliott Haworth, Head of Content at Pumpkin
    Within living memory, depictions of women in advertising have relied heavily on gender stereotypes: Child-rearing, kitchen-dwelling, mute and humourless, swooning subservient at the feet of men. But, ...
  • Interview with Patrick Aryee

    14 Sep 2018 Katherine Fiona Jones, Marketing Executive
    We managed to pin down Patrick Aryee for chat on his fantastic and meandering career path that has lead him down a path rich of experiences. "...be bold, be business-minded, but of course don’t forget ...
  • Interview with This Girl Can's Kate Dale

    24 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Empowering those who find it hard to hit the gym, take to the road or maintain a healthy lifestyle is difficult for a myriad of reasons. We interviewed Kate Dale to see how she manages to juggle it su ...
  • Interview with Heineken

    15 Aug 2018 Katherine Fiona Jones, Marketing Executive
    With a diverse portfolio to work with, restrictions and limitations to navigate as well as big expectations to fulfil, we couldn't resist tapping into the mind of the woman spinning all these very imp ...

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