Festival Blog

Festival Blog

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  • Don’t succumb to Personalization Paralysis: You’re ready for it

    24 Jul 2019 Mike Shaw, Platform Product Marketing Manager, Sitecore
    As you’re no doubt aware, marketing isn’t a discipline that stands still. As people and their priorities change, so does the way we advertise products and services. Twenty years ago, marketing was all ...
  • In its centenary year, Tesco’s Chief Executive Officer, Dave Lewis, joins the Festival of Marketing Headline Stage to talk about the iconic brand’s journey through 100 years of great value. From a sin ...
  • There is big value in being small; a concept that Livia’s have embraced. Livia’s is greater than a company bound to the parameters and small ideas of a conventional start-up. Our innovation has moved ...
  • Digital Transformation : What To Expect

    01 Aug 2018 Katherine Fiona Jones, Marketing Executive
    Great for those who...  Want to develop new insights into new digital tools and learn how to use them. Are up to the challenge of developing new approaches to marketing across the board The metamorpho ...
  • Day 1: World Mental Health Day Panel Highlights

    10 Oct 2018 Katherine Fiona Jones, Marketing Executive
    We wanted to open Festival of Marketing with a bang this year, but a bang that was poignant and that could help educate and inform everyone attending and the wider community engaging with us on social ...
  • Defining Churn: It’s not a matter of 'if', but 'when'.

    28 Sep 2018 Yohai Sabag, Chief Data Scientist at Optimove
    All relationships have their own interaction frequency. Some are intense – we meet weekly, or even speak daily. Other relationships may be just as long-standing and loyal, but with a much lower intera ...

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