Festival Blog

Festival Blog

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  • We all know that personalization works. Based on research, personalizing a digital interaction drives conversions up as much as 19% and in my experience often much higher than that. The business benef ...
  • What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing ...
  • 7 things to learn from Glossier's Social Media Strategy

    02 Jul 2019 Fashion Beauty Monitor
    Since it launched in 2014, cult-status beauty brand Glossier has grown into a multi-million-dollar cosmetic empire, with an army of dedicated devotees and a bevy of famous fans. Launched by entreprene ...
  • We’re a society obsessed with our smartphones. The Independent reported, late in 2017, that the average Brit checks their phone 28 times a day[1]. That’s 10,000 times per year or roughly once every 51 ...

Festival of Marketing

10 - 11 October 2019 


The Festival of Marketing and Marketing Week Masters are Xeim events. Xeim helps our clients achieve Excellence in marketing. We do this by providing all the insight, advice and connections that marketing professionals need to stand apart from their peers.


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