Festival Blog

Festival Blog

Welcome to the Festival Blog

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Tagger

 

Find the latest updates, insights and interviews from our Festival team.

Expect exciting news developments, inspiring articles and a few inside tips to make you look good at that next marketing meeting. So, if you love to learn and are as passionate about your craft as we are, then read on fellow marketers, read on.

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LATEST BLOGS

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  • Role models and real models – tackling diversity in a pincer movement

    11 Nov 2019 Mark Evans, Managing Director of Marketing and Digital, Direct Line Group
    This year’s IPA diversity benchmarking study showed that the number of senior women within creative agencies was 32.7%, while BAME representation was 13.8%. These appear to be soberingly low levels fo ...
  • Lara Crisp, Editor of Gransnet chaired a panel at Festival of Marketing 2019 on ‘Addressing advertising’s ageism problem – are you offending your audience?’ on the Realising Your Potential Stage, and ...
  • 5 Actionable Ways to Improve Your Packaging

    30 Oct 2019 Alethea Price, Marketing Executive, Burgopak
    What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often ...
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