Festival Blog

Festival Blog

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  • Rose McGowan’s advice to marketers: Sell what you would want to be sold

    23 Jan 2020 Sarah Vizard, News Editor, Marketing Week
    The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Article first published on Marketing Week.  Rose McGowan ha ...
  • Why Tesco won’t refer to Aldi and Lidl as ‘discounters’

    21 Jan 2020 Ellen Hammett, Senior Reporter, Marketing Week
    Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity”  helped him lead one of the UK’s biggest business turnarounds. Article first published on Marketing We ...
  • 7 Influencer Marketing Trends for 2020

    16 Jan 2020 Dale Barnett, Blog Manager, Influencer Intelligence
    Article first published by Influencer Intelligence As a new decade dawns, Influencer Intelligence can’t help but look back over the last ten years that have seen the birth and unparalleled growth of i ...
  • Article published first on Econsultancy Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digit ...
  • Designing for the smart(ish) home of today

    19 Dec 2019 Molly Long, Reporter, Design Week
    Article first published on Design Week Back in the 1960s, cartoon family-of-the-future The Jetsons predicted the home of tomorrow would come complete with everything from breakfast-dispensing machines ...
  • Delphine Chui, Co-Founder of FToxins, took part in a panel at Festival of Marketing 2019 on ‘Influencer marketing in the world of wellness’ which explored the ethics around promoting lifestyle choices ...
  • Exploring the legal issues surrounding advertising on social media and working with talent and influencers, with Herbert Smith Freehills

    10 Dec 2019 Hayley Brady, Consultant, Head of Media and Digital and James Balfour, Associate, Herbert Smith Freehills
    Hayley Brady and James Balfour spoke at FoM2019 on the Social & Influencer Marketing Stage on the legal issues surrounding advertising on social media and working with talent and influencers. Hayley a ...
  • Scope’s digital team on how brands can improve their online accessibility

    05 Dec 2019 Lizzy Hillier, Visualisation and Content Designer, Econsultancy
    Article first published by Econsultancy A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year ...
  • Harnessing the attention of a global generation

    03 Dec 2019 Dan Baker, General Manager EMEA at Student.com
    Dan Baker, General Manager EMEA at Student.com chaired a panel at Festival of Marketing on Myth busting Gen Z: Harnessing the attention of a global generation changing the future, on the Insight and M ...
  • Why alternative job titles prove marketing is not the ‘colouring-in department’

    28 Nov 2019 Matthew Valentine, Author, Marketing Week
    Article first published by Marketing Week Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison J ...
  • Have a merry social media Christmas: 12 tips for holiday marketing

    26 Nov 2019 Rafferty Gifford, Author, Global Marketing Alliance
    In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Firs ...
  • Liliana appeared on a panel on Delivering the best-in-class strategy for measuring marketing effectiveness on the Effectiveness & Data Stage. An experienced, international business leader, Liliana has ...
  • It’s the era of the digital craze. Everything and everyone is online. But digital is playing a significant role in every sector, from researching to planning to marketing. More importantly, finding an ...
  • Role models and real models – tackling diversity in a pincer movement

    11 Nov 2019 Mark Evans, Managing Director of Marketing and Digital, Direct Line Group
    This year at FoM, we teamed up with the School of Marketing and welcomed 20 students from diverse backgrounds onsite to pitch their sustainable business ideas to four senior marketers, including the C ...
  • Lara Crisp, Editor of Gransnet chaired a panel at Festival of Marketing 2019 on ‘Addressing advertising’s ageism problem – are you offending your audience?’ on the Realising Your Potential Stage, and ...
  • 5 Actionable Ways to Improve Your Packaging

    30 Oct 2019 Alethea Price, Marketing Executive, Burgopak
    What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often ...
  • Marketing the dream

    25 Oct 2019 Mathew James, Head of Brand at Telford International Centre
    Visualising an event in a new venue is a rare skill, which some visionary event organisers can do with ease.  But often it comes down to the venue in question being able to persuade and influence, in ...
  • How Deliveroo and Trainline achieve empathy at scale through brand humanity

    23 Oct 2019 Sara Spivey, Chief Marketing Officer, Braze
    It’s a good time to be in the communication business, when brands know more about the customer than ever before. The flip side is that consumers know how much data is being collected from them, and th ...
  • Pains of start up to scale up

    14 Oct 2019 Maureen Corish, Managing Director, Pumpkin PR
    For sprouting teens, a dose of cod liver oil and an Epsom salt bath can be just what the doctor ordered. Growing up can be hard to do. But for entrepreneurs who suddenly find their rapid growth stalli ...
  • Because I’m worth it?

    14 Oct 2019 Maureen Corish, Managing Director, Pumpkin PR
    Unexpected item in bagging area : ‘bleep’ - it’s your best friend. How much are they worth? A weird question maybe, but in the new era of the sharing economy it’s a question worth asking, according to ...
  • Online dating apps have revolutionised the dating scene, but with that came a knock-on effect to myriad bars and restaurants. Why spend so many hopeful hours in a bar when you can just swipe right? Fr ...
  • Magazines as a force for good

    11 Oct 2019 Lucie Cave, Editor in Chief, Heat Brands, Bauer Media
    At Bauer Media we are constantly plugged into, monitoring, predicting and reacting to how our audiences - across our many disparate brands - are feeling about key issues affecting them and their lives ...
  • For those more tender in years, that’s a hark back to the iconic Unigate TV advertising campaign which featured mythical milk-stealing creatures (the Humphreys) and the chance of some free swag when y ...
  • Everyone wants personalisation, but nobody’s doing it. Why?

    08 Oct 2019 Simon Law, Chief Strategy Officer, Mirum UK
    Personalisation is a massive disappointment so far. Despite the capabilities now available in most CMS’ out-of-the-box, we’re still not getting it across most web experiences and case studies are weak ...

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