2018 Categories

Marketing Week Masters is an awards scheme that rewards marketing mastery across the full spectrum of marketing channels, skills, tactics and personal success stories.

Categories are open to the brands and agencies entering projects on their behalf and are the perfect way to demonstrate your mastery, showcasing your most accomplished work.

Entries are now closed for this year but if you wish to stay updated with how you can enter our 2019 awards, simply click below.

REGISTER MY INTEREST FOR 2019

CATEGORIES

SECTOR MASTERS 

AUTOMOTIVE  

This award is to acknowledge marketing excellence in the automotive sector. It is open to any brand operating in the automotive sector.

B2B

This award is to acknowledge excellence in business-to-business marketing. It is open to any brand operating in B2B product and services.

CHARITIES AND NON-PROFIT

This award is to acknowledge marketing excellence in the charity or non-profit sectors. It is open to any brand operating in the non-profit and charity sectors.
 

CONSUMER GOODS

This award is to acknowledge marketing excellence in the consumer goods sector. It is open to any brand operating in the sector.

FINANCIAL SERVICES

This award is to acknowledge marketing excellence in the financial services sector. It is open to any brand operating in the financial services sector.

MEDIA, GAMING & ENTERTAINMENT

This award is to acknowledge marketing excellence among media owners and in the gaming and entertainment sectors. It is open to any brand operating in media, entertainment or gaming.

RETAIL AND ECOMMERCE

This award is to acknowledge marketing excellence in the retail sector. It is open to any brand operating in retail and ecommerce.

TELECOMS, ENERGY AND UTILITIES

This award is to acknowledge marketing excellence in the telecoms, energy and utilities sector. It is open to any brand operating in the telecoms, energy or utilities sector.

TRAVEL, LEISURE AND TRANSPORT

This award is to acknowledge marketing excellence in the travel and leisure sectors. It is open to any brand operating in the travel, leisure and transport sector.

CHANNEL MASTERS 

BRANDED EXPERIENCES AND EVENTS

The experiential and events award is intended to recognise excellence in branded events and experiences. Includes festivals, a one-off branded event, major exhibition or ongoing experiential activity.

CONTENT

Recognising the best brand use of content across all disciplines including print, video, mobile and online. This award sees organisations use content to engage their target consumers, which either drives a better level of interaction with the brand, encourages more purchases, enhances loyalty or any other vital organisational aim.

DATA DRIVEN MARKETING

Recognising excellence in brands’ use of data, CRM or analytics. Entries should show how data, use of data and CRM or analytics was the core element of the success of the campaign or initiative.

EMAIL MARKETING

Recognising the best use of email.
 

INSIGHT AND MARKET RESEARCH

Recognising excellence in brands’ use of their consumer or market understanding. So whether it’s valuable quantitative or qualitative research put to practical use or market insights and trends that have revolutionised a business, this is the category.

MOBILE AND APPS MARKETING

Recognising excellence in mobile marketing campaigns, strategies and initiatives – from SMS through to app development, innovative use of tablets or gamification.

PR AND BRAND STORYTELLING

Recognising excellence in brands’ use of PR and communications to deliver an excellent story to customers or stakeholders. It covers all aspects of the discipline, from great communications campaigns through to corporate reputation and crisis management; from social conversations through to viral campaigns.

PROGRAMMATIC AND PERFORMANCE MARKETING 

Recognising excellence in brands’ use of programmatic marketing, advertising, automation and affiliate and performance marketing.

SEARCH MARKETING

Recognising excellence in a brands' use of search, whether it is paid, organic or a mix of the two.

SOCIAL MEDIA

Recognising excellence in brands’ social efforts. Whether it is community management or sharing a campaign, whether paid-for Facebook posts or reactive tweets, this award will recognise the best use of social media by brands.

SPONSORSHIP AND PARTNER MARKETING

Recognising excellence in brands' sponsorship activation and partner marketing initiatives.

VIDEO

Recognising excellence in use of video, whether for advertising campaigns, content marketing, social or other digital marketing initiatives.

MULTICHANNEL MARKETING

Recognising the integrated marketing campaign which makes best use of every channel available. Open only to campaigns, projects or brands using four or more media (eg. print, web, mobile, outdoor etc), this award will demonstrate the best practice in real channel integration.

SPECIAL MASTERS

AGENCY OF THE YEAR

Proudly sponsored by
Oystercatchers


This title rewards the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients, innovative approaches and the results it generates as a business. 

In addition to the Agency of the Year statement online, all work submitted by the agency into the Channel or Sector campaign categories across the Awards will be judged as supporting materials.

 

BEST USE OF A SMALL BUDGET

Entrants must demonstrate how they were able to implement a successful marketing strategy or campaign on a limited budget. This is an award that recognises that some of the most innovative and creative marketing can be done on a shoestring. We will look for evidence of clear objectives, what challenges were faced and overcome and the resulting return on investment.

BRAND INNOVATION – NEW FOR 2018

This category aims to reward the brands that are breaking new ground. Whether it is a new product or service, a brand extension, a new strategy or employee engagement initiative we will reward the brand that can demonstrate success - increased sales, retention, improved net promotor score or other engagement metrics -  through innovation. 

BRAND PURPOSE – NEW FOR 2018

This award recognises those brands that put purpose at the centre of their brand and company strategy. We are looking for evidence of how brand purpose has made a tangible difference to businesses performance, either through increased sales, business transformation or improved employee engagement.

CUSTOMER EXPERIENCE – NEW FOR 2018

This award recognises those brands that have excelled in delivering the best experience for their customers. We are looking for evidence of how innovative engagement strategies throughout the customer journey have helped deliver return on investment either through sales, retention, acquisition, improved net promotor score or other engagement metrics.

DIGITAL TRANSFORMATION

This award recognises organisations that have transformed themselves digitally to improve performance, enhance their services or capture new business. We are looking for businesses that show how they have been able to transform themselves to operate in a truly digital way and how this has delivered return on investment.

DIVERSITY AND INCLUSION CHAMPION

This award recognises an organisation that champions diversity and inclusivity. We are looking for companies that believe in the value of a diverse output, products and workforce. We are looking for organisations that monitor their progress against important goals of diversity and inclusivity and have plans in place to make that happen. This award may honour a new product range, an advertising campaign, a recruitment drive or an internal campaign. We are interested in all areas of diversity and inclusivity, from acknowledging products that benefit disabled consumers to campaigns that fairly reflect our society's ethnic makeup. This is not an award for perfection; this is an award for intention, ambition and commitment.
 

MARKETING TEAM OF THE YEAR

Are you the marketing team of the year? This award seeks to award the team that have achieved excellence through not only a brilliant set of people but working together to achieve a goal, whether it’s return on investment, building a brand, turning a business around or any other valuable purpose.
 

RISING STAR

This category is free to enter and is aimed at seeking out the best young talent in the marketing industry. Entries are welcome from client-side brand candidates with between three and five years of relevant marketing experience who have contributed to a key marketing initiative within their company within the judging period.

NOMINATED

BRAND OF THE YEAR

The Brand of the Year will be awarded to the brand that has clearly excelled in its performance in the awards eligibility period and would be acknowledged by the whole industry to demonstrate marketing excellence.

GRAND PRIX WINNER

The grand prix winner will be selected by our prestigious jury as the best of the best among all of our 33 categories.

VISIONARY MARKETER

We will reward the marketer who is acknowledged as a game changer in the industry. We’re looking for a marketer with vision, a trail blazer that has made a significant difference in driving performance at their brand or in the wider marketing community.

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