The Year Ahead

The Year Ahead

Gain a complete toolkit for success

18-22 October 2021

Festival will bring together the brightest and most innovative minds in marketing and beyond to deliver actionable insight and inspiration to help you tackle the most immediate challenges in the industry and in your career. 

Taking place over five days, this virtual event will be mix of best practice content, workshops and interactive sessions, which will provide learning, development and essential insight.

Get an Annual Pass now to receive access to March and June's event on demand and to watch October's Festival live.


Introducing the five days of Festival...

Day 1:


This day will bring experts, marketers and thought leaders together to offer insight into the economic, customer, technological trends that will shape the year ahead and how to tackle them. You will gain a fresh perspective on the challenge of identifying and satisfying customers’ needs.

Day 2:

Customer delivery

Powered by Econsultancy.

Gain a fresh perspective on the challenge of delivering better products, service and experience for customers, profitably. Whether it’s cracking the challenge of personalisation, completing the quest for more meaningful data, aligning company and customer metrics, or innovation in experience, we will offer a complete picture to better serve your customers, and company.

Day 3:

Creativity and collaboration

Powered by Oystercatchers and Creative Review.

Across this day we will offer insight and best practice in employing creative solutions, boosting the effectiveness of creativity, and developing more productive relationships with partners. Creativity is said to be an asset for successful brands, we will detail what you can do to encourage, foster and exploit.

Day 4:

Strategy and leadership

Powered by Marketing Week and Really B2B.

This day will look at the strategic fundamentals and mindset required to prepare you and your brand for the year ahead. Spreading the focus across B2C and B2B will offer insight into what works, and doesn’t, for marketers looking for greater impact and influence.

Day 5:

Powering growth

Gain insight and best practice into the processes, technology, mindset, analytics tools, engagement strategies and channels that will help marketers better understand where growth is coming from and how to take advantage of it.   

Watch Mark Ritson's headline session from #FoM20!

To give you a taste of what to expect from Festival of Marketing, we’ve decided to share Mark Ritson’s headline session from October 2020.

Mark Ritson has spent a decade dissecting some of the biggest stories in marketing in his weekly column for Marketing Week. To mark his 10th anniversary at Marketing Week, Ritson reflected on some of his highlights and what they say about the present and future of marketing.

But given the often-polarising nature of his columns, it seemed only fair to invite some of those Ritson has challenged in the past to join the conversation...


Explore FoM20 for a taster of what October's Festival will look like:

2020 agenda

2020 agenda

Festival's 2020 agenda was simply overflowing with expertise! Take a look at 2020's learning.


Key stats

Key stats

Discover the key stats and successes from previous Festivals within the Delegate Pack.


2020 partners

2020 partners

Integral to Festival, our sponsors are true experts in their fields. Discover the 2020 partners. 


Discover the other Festivals taking place in 2021

Fast Forward

7-10 June 2021 | Helping you see beyond the year with confidence.

Gain insight, inspiration and confidence. This four day virtual event asked and answered the big questions on the future of your brand, your job and the way you work.

Get a Virtual Pass now to access the sessions on demand until Friday 9 July.


The Bottom Line

23-25 March 2021 | Empowering you to make better decisions.

This virtual event helped marketers determine what to focus their time and money on and how to measure the success of the decisions they make.

Get an Annual Pass to access the sessions on demand.


  • "The quality of the virtual Festival of Marketing is excellent. An amazing array of impressive speakers from exceptional, diverse brands makes the event informative, inspiring and impossible -to-miss."
    Research Fellow (digital and marketing)
    Coventry University
  • "A thought-provoking and engaging event bringing the best of marketing talent together to listen, debate and change the world for the better, through enriched creativity and discussion. I come away with knowledge, advice, ideas and renewed direction for current projects as well as my future career development."
    Marketing activities and events manager
  • "My word of the week while attending this event was: inspired! Many great sessions with great content to get the mind flowing with ideas and strategies."
    Marketing Manager
    Amped Software
  • "Year after year the Festival of Marketing continues to deliver inspiring and thought provoking content from an excellent calibre of speakers. A must -attend for all marketers, from organisations big and small, who don't want to get left behind."
    Brand Manager
    Ombar Chocolate
  • "The sessions I attended were interesting, engaging and on point. I took away some great nuggets of inspiration and have already included some of these in my day to day marketing."
    Global Product Manager
    Frontier Medical Group
  • “Such a fantastic and hugely informative week filled with amazing speakers from all over the world. I can't wait to attend again next year.”
    Marketing Manager

Festival of Marketing

Fast Forward

7-10 June 2021