Day 1:

Trends

This day will bring experts, marketers and thought leaders together to offer insight into the economic, customer, technological trends that will shape the year ahead and how to tackle them. You will gain a fresh perspective on the challenge of identifying and satisfying customers’ needs.

Day 2:

Customer delivery

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Gain a fresh perspective on the challenge of delivering better products, service and experience for customers, profitably. Whether it’s cracking the challenge of personalisation, completing the quest for more meaningful data, aligning company and customer metrics, or innovation in experience, we will offer a complete picture to better serve your customers, and company.

Day 3:

Creativity and collaboration

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Across this day we will offer insight and best practice in employing creative solutions, boosting the effectiveness of creativity, and developing more productive relationships with partners. Creativity is said to be an asset for successful brands, we will detail what you can do to encourage, foster and exploit.

Day 4:

Strategy and leadership

Powered by Marketing Week and Really B2B.

This day will look at the strategic fundamentals and mindset required to prepare you and your brand for the year ahead. Spreading the focus across B2C and B2B will offer insight into what works, and doesn’t, for marketers looking for greater impact and influence.

Day 5:

Powering growth

Gain insight and best practice into the processes, technology, mindset, analytics tools, engagement strategies and channels that will help marketers better understand where growth is coming from and how to take advantage of it.   

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