The Year Ahead

The Year Ahead

Your toolkit for success

18-21 October 2021

Festival brought together the brightest and most innovative minds in marketing and beyond to deliver actionable insight and inspiration to help you tackle the most immediate challenges in the industry and in your career.

The virtual event was a mix of best practice content, debate, workshops and interactive sessions, which provided learning, development and essential insight.

Be the first to hear our plans for 2022 by registering your interest.

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An overview of The Year Ahead

VIEW THE AGENDA

Introducing the four days of Festival

Day 1

POWERING GROWTH

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Reflecting Marketing Week’s fourth quarter editorial campaign, we brought together some of the marketing’s most prominent and respected thought leaders and celebrated brands to highlight what good looks like, and what marketers can learn from it.

Day 2:

TRENDS

We delivered fresh perspective on the challenge of identifying and satisfying customers’ needs to marketers planning for the future. We brought together experts, marketers and thought leaders to offer insight into the economic, customer, technological trends that will shape the year ahead and how to tackle them.

Day 3:

CUSTOMER DELIVERY

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Whether it’s cracking the challenge of personalisation, completing the quest for more meaningful data, aligning company and customer metrics or innovation in experience, we offered a complete picture to better serve your customers, and company. 

Day 4:

CREATIVITY AND COLLABORATION

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We offered insight and best practice in employing creative solutions, boosting the effectiveness of creativity, and developing more productive relationships with partners. Creativity is said to be an asset for successful brands, we explored what marketers can do to encourage, foster and exploit this.

October’s speaker line-up was very impressive 

VIEW SPEAKERS

 

Intimate, interactive Masterclasses

Introducing Masterclasses to the Festival! Seriously impressive experts shared their insights with our delegates in these interactive sessions.

Attendees gained practical tips to tackle common marketing challenges affecting the industry. They connected, participated and got their marketing questions answered.

Masterclasses included:

How to create powerful consumer insights with Helen Edwards

How to have the career you want without trying… with Sherilyn Shackell

How to land your dream client: An introduction to ABM with Really B2B

How best to brief to get the best out of your agency with Oystercatchers

EXPLORE THE MASTERCLASSES

What did our delegates gain from attending the Festival of Marketing?

INSPIRATION

To think forwards after 15 months of survival.

INSIGHT

Into how innovative marketing organisations are preparing.

TOOLS

To plan for the medium term challenges your brand, team and career will face.

UNDERSTANDING

Of what will, and won’t change in the years ahead, and how it will affect you and your brand.

KNOWLEDGE

Of innovative practice and lessons from the past from seriously impressive brand speakers.

ANALYSIS

Of important macro and micro trends.

Explore some of the topics

Day 1

POWERING GROWTH

Strategic fundamentals

Realising growth opportunities

Marketing Week's fourth quarter editorial campaign

What good looks like and how marketers can learn from it

Day 2

TRENDS

Delivering fresh perspectives

Identifying and satisfying customers' needs

Planning for the year ahead

Economic, customer and technological trends

Day 3

CUSTOMER DELIVERY

Delivering better products, service and experience for customers

The challenge of personalisation

The quest for more meaningful data

Aligning company and customer metrics 

Day 4

CREATIVE EFFECTIVENESS AND COLLABORATION

Employing creative solutions

Boosting effectiveness within creativity

Developing productive relationships with partners

What can marketers do to encourage, foster and exploit creativity

How were sessions delivered?

More with less

Ask me anything

Success stories

The Festival of Marketing in 2021

Fast Forward

7-10 June 2021

Helping you see beyond the year with confidence.

Gain insight, inspiration and confidence. This four day virtual event asked and answered the big questions on the future of your brand, your job and the way you work.

FIND OUT MORE

The Bottom Line

23-25 March 2021

Empowering you to make better decisions.

This virtual event helped marketers determine what to focus their time and money on and how to measure the success of the decisions they make.

FIND OUT MORE

  • “Great way to get insights/tips of how a variety of businesses are reacting to the current market. Which has never been more useful due to the time we currently find ourselves in.”
    Cytiva
  • “A must attend show for any marketer”
    Marketing Manager
  • “Always stimulating. Always interesting. Always worth diary locking time out.”
    Ex VP Marketing Effectiveness
    Formerly at The Economist Newspaper Ltd
  • "It's a fantastic event if you would like to hear from the very best in marketing, on great topics and to learn how you can improve in your marketing career. It's the very best out there!"
    Customer Marketing Manager
    8x8 UK
  • “All the great content you'd expect from the Festival of Marketing, but from the comfort of your own home.”
  • “Make time to listen and learn from the FOM speakers - they condense years of expertise into enough lightbulb moments to be seen from the moon!”
    Marketing Manager
    SKYMAGIC

Festival of Marketing

Register your interest to be the first to hear our 2022 updates and news!

REGISTER YOUR INTEREST