The Bottom Line

The Bottom Line

Empowering you to make better decisions

23-25 March 2021

This virtual event will give you the confidence to plan in uncertain times, insight into how you can achieve more with less, as well as help you better determine more meaningful measures of success.

Over three days, you will hear from some of the most innovative marketing organisations and insightful marketing thought leaders. Expect a mix of provocative, practical and punchy sessions that will provide practical guidance on everyday challenges. 

Download the Delegate Pack for everything you need to know in one place, then get your Virtual Pass today.


Each day of the Festival will provide actionable insight and fresh thinking to help you deal with a separate challenge:

Day 1:​ 

Planning for success

The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.

Day 2: 

Making decisions

Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.

Day 3:​ 

Measuring success

How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.

What you can expect from The Bottom Line:


Speakers confirmed so far include...

There are plenty more to be announced soon!



How will Festival be delivered?

Success stories

Brands will walk you through context, process & outcome.

How to ….

Shorter sessions that are evidence-based, practical workshops.

Myth busting

Experts will offer an alternative view of best practice.

More with less

Brands will share how they have extracted more value from less spend. 

What will you gain from attending the Festival of Marketing?



Gain insight into best practice around decision making and measurement, and clarity on what works and doesn’t.   




Learn from some of the most innovative marketing organisations and insightful marketing thought leaders.




Arm yourself with skills in decision making, maximising opportunities and measuring success.




Festival will provide guidance on what matters and what doesn't.




Walk away from Festival ready to make informed decisions.




Case studies will provide evidence-based examples of effectiveness.

Festival is a learning experience like no other, but don't just take our word for it...

Discover what some of our 2020 speakers had to say.

What did Festival's 2020 virtual experience look like?

  • "Thoroughly enjoyed the 2020 Festival of Marketing! A huge variety of talks at the tip of my fingertips and available on-demand, should I need to recap or revisit my favourite sessions."
    Senior Marketing Executive
    Elysium Healthcare
  • "Great thinkers of the marketing world distilling key opportunities, challenges and focus for the disciple of modern marketing!"
    Regional Consumer Marketing Manager, Asia
    Tourism New Zealand
  • "Good opportunity to get in touch with latest trends, thoughts and future outlooks in business and marketing as well as gain some new inspiration."
    VP Marketing & Analytics EMEA
    ACCO Brands EMEA
  • "I would highly recommend attending the Festival of Marketing. Despite it being virtual, I still found the sessions just as engaging as an in-person event. It is a great way to discover new ideas and understand the latest trends in the industry!"
    Junior Marketing Manager
  • "The Festival was excellent. From the speakers to the session topics, the user experience and the delivery, FOM nailed it this year. "
    Head of Marketing
    Contra Agency
  • “The quality of the virtual Festival of Marketing is excellent.”
    Research Fellow (digital and marketing)
    Coventry University

Festival of Marketing

The Bottom Line

23-25 March 2021