Why attend in March

Empowering you to make better decisions

On 23-25 March 2021 this virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make.

Over three days, you will hear from some of the most innovative marketing organisations and insightful marketing thought leaders. Expect a mix of provocative, practical and punchy sessions that will help marketers make more effective decisions, maximise opportunities and more accurately measure success.

Download the Delegate Pack for everything you need to know in one place, then get your Virtual Pass today to claim Early Bird pricing saving you 20%.

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Day 1:

Planning for success

The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.

Day 2:

Making decisions

Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.

Day 3:

Measuring success

How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.

AGENDA AT A GLANCE

Speakers confirmed so far include...

There are plenty more to be announced soon!

Success stories

Brands will walk you through context, process & outcome.

How to ….

Shorter sessions that are evidence-based, practical workshops.

Myth busting

Experts will offer an alternative view of best practice.

More with less

Brands will share how they have extracted more value from less spend.

ACTIONABLE INSIGHTS

Gain insight into best practice around decision making and measurement, and clarity on what works and doesn’t.

IMPACT

Learn from some of the most innovative marketing organisations and insightful marketing thought leaders.

SKILLS

Arm yourself with skills in decision making, maximising opportunities and measuring success.

UNDERSTANDING

Festival will provide guidance on what matters and what doesn't.

KNOW-HOW

Walk away from Festival ready to make informed decisions.

EFFECTIVENESS

Case studies will provide evidence-based examples of effectiveness.

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Discover what some of our 2020 speakers had to say.

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"Thoroughly enjoyed the 2020 Festival of Marketing! A huge variety of talks at the tip of my fingertips and available on-demand, should I need to recap or revisit my favourite sessions."

Senior Marketing Executive
Elysium Healthcare
"Great thinkers of the marketing world distilling key opportunities, challenges and focus for the disciple of modern marketing!"

Regional Consumer Marketing Manager, Asia
Tourism New Zealand
"Good opportunity to get in touch with latest trends, thoughts and future outlooks in business and marketing as well as gain some new inspiration."

VP Marketing & Analytics EMEA
ACCO Brands EMEA
"I would highly recommend attending the Festival of Marketing. Despite it being virtual, I still found the sessions just as engaging as an in-person event. It is a great way to discover new ideas and understand the latest trends in the industry!"

Junior Marketing Manager
JAGGAER
"The Festival was excellent. From the speakers to the session topics, the user experience and the delivery, FOM nailed it this year. "

Head of Marketing
Contra Agency
“The quality of the virtual Festival of Marketing is excellent.”

Research Fellow (digital and marketing)
Coventry University

Why attend in March?

Why attend in March?

The Bottom Line

Each day of the Festival will provide actionable insight and fresh thinking to help you deal with a separate challenge:

Speakers confirmed so far include...

How will Festival be delivered?