The Bottom Line

The Bottom Line

Empowering you to make better decisions

23-25 March 2021

This virtual event gave marketers the confidence to plan in uncertain times, insight into how to achieve more with less, as well as helping better determine more meaningful measures of success.

We welcomed some of the most innovative marketing organisations and insightful marketing thought leaders to share their expertise across three packed days of learning. The Bottom Line delivered a mix of provocative, practical and punchy sessions that provided practical guidance on everyday challenges. 

Register your interest to be the first to hear about our plans for 2022.


Each day of the Festival provided actionable insight and fresh thinking to help you deal with a separate challenge:

Day 1:​ 

Planning for success

The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. This day uncovered how to start the planning process.

Day 2: 

Making decisions

Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. This day uncovered how to drive the decision-making process.

Day 3:​ 

Measuring success

How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. This day uncovered what to measure and how.

Day 1: Key learnings

Day 1: Key learnings

Day 2: Key learnings

Day 2: Key learnings

Day 3: Key learnings

Day 3: Key learnings

Speakers sharing their expertise included...



What did The Bottom Line's virtual experience look like?

How was this Festival delivered?

Success stories

Brands talk about context, process & outcome.

How to ….

Shorter evidence-based, practical workshops.

Myth busting

Experts will offer an alternative view of best practice.

More with less

How do brands extract more value from less spend. 

Take a closer look at the session formats:

What did attendees gain from attending the Festival of Marketing?


In best practice, decision making and measurement.


Learnings from innovative marketing thought leaders.


Maximising opportunities and measuring success.


Festival provided guidance on what matters and what doesn't.


They walked away from Festival ready to make informed decisions.


Case studies provided evidence-based examples of effectiveness.

Festival was a learning experience like no other, but don't just take our word for it...



Discover the other Festivals that took place in 2021

The Year Ahead

18-21 October 

Your toolkit for success.

Festival will celebrate success, share experience and deliver actionable insight and inspiration to help you tackle your most immediate marketing challenges.


Fast Forward

7-10 June 2021

Helping you see beyond the year with confidence.

Gain insight, inspiration and confidence. This four day virtual event asked and answered the big questions on the future of your brand, your job and the way you work.


  • “Great way to get insights/tips of how a variety of businesses are reacting to the current market. Which has never been more useful due to the time we currently find ourselves in.”
  • “A must attend show for any marketer”
    Marketing Manager
  • “Always stimulating. Always interesting. Always worth diary locking time out.”
    Ex VP Marketing Effectiveness
    Formerly at The Economist Newspaper Ltd
  • "It's a fantastic event if you would like to hear from the very best in marketing, on great topics and to learn how you can improve in your marketing career. It's the very best out there!"
    Customer Marketing Manager
    8x8 UK
  • “All the great content you'd expect from the Festival of Marketing, but from the comfort of your own home.”
  • “Make time to listen and learn from the FOM speakers - they condense years of expertise into enough lightbulb moments to be seen from the moon!”

Festival of Marketing

Register your interest to be the first to hear our 2022 updates and news!