Why attend in March

23-25 March 2021

This virtual event gave marketers the confidence to plan in uncertain times, insight into how to achieve more with less, as well as helping better determine more meaningful measures of success.

We welcomed some of the most innovative marketing organisations and insightful marketing thought leaders to share their expertise across three packed days of learning. The Bottom Line delivered a mix of provocative, practical and punchy sessions that provided practical guidance on everyday challenges.

Discover June's Festival, Fast Forward, then get a Virtual Festival Pass to receive on demand access to the learning until Friday 9 July.

FAST FORWARD BUY A PASS

Day 1:

Planning for success

The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. This day uncovered how to start the planning process.

Day 2:

Making decisions

Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. This day uncovered how to drive the decision-making process.

Day 3:

Measuring success

How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. This day uncovered what to measure and how.

Day 1: Key learnings

Day 2: Key learnings

Day 3: Key learnings

VIEW THE AGENDA

Speakers sharing their expertise included...

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Success stories

Brands will walk you through context, process & outcome.

How to ….

Shorter sessions that are evidence-based, practical workshops.

Myth busting

Experts will offer an alternative view of best practice.

More with less

Brands will share how they have extracted more value from less spend.

Take a closer look at the session formats:

ACTIONABLE INSIGHTS

Insight into best practice around decision making and measurement, and clarity on what works and doesn’t.

IMPACT

Learnings from some of the most innovative marketing organisations and insightful marketing thought leaders.

SKILLS

Armed with skills in decision making, maximising opportunities and measuring success.

UNDERSTANDING

Festival provided guidance on what matters and what doesn't.

KNOW-HOW

They walked away from Festival ready to make informed decisions.

EFFECTIVENESS

Case studies provided evidence-based examples of effectiveness.

Festival was a learning experience like no other, but don't just take our word for it...

Introducing The Bottom Line

What did our delegates get from attending?

How were the sessions delivered?

Festival in one word

Why is The Bottom Line relevant now?

What do others think?

The stand out speakers

Session teaser: Mark Ritson

Session teaser: Dr. Helen Edwards

Session teaser: Bob Hoffman

Session teaser: Juliana Chu

Session teaser: Vasileios Kourakis