Fast Forward

Fast Forward

Helping you see beyond the year with confidence

7-10 June 2021

This four day virtual event offered some much needed perspective on what the future holds. Sessions uncovered answers to the big questions about the future of your brand, your job and the way you work. 

The Festival of Marketing's next event, The Year Ahead, will take place on 18-21 October. Take a look at what October's Festival can offer you!

FIND OUT MORE   DOWNLOAD THE DELEGATE PACK 

Each day of Fast Forward focused on a different topic:

Day 1:​ 

DX Summit (1-5pm)

In partnership with the Festival of Marketing, Cognizant Digital Experience and Zone hosted the DX Summit to explore how and why businesses need to change to meet increasing expectations from their customers, and their employees.

Day 2:

Future proofing your brand

There is no shortage of predictions of seismic change in marketing, but what will change and how do marketers need to prepare and adapt to thrive?  Attendees discovered what the future may hold for their brands and how they could prepare for it.  

Day 3:

Innovation

When should brands innovate? How should they approach decision making? And how do they determine potential success? Fast Forward's attendees discovered the process, mindset, checks and balances that can lead to successful innovation.

Day 4:

Work and working

Has the pandemic hastened the need for marketers to have new capabilities, or highlighted the need for marketing fundamentals? Fast Forward's attendees discovered the structure, skills and mindset marketers and their teams must possess to prosper.

A seriously impressive selection of speakers!

Speakers who shared their expertise at Fast forward include...

Take a look at which speakers will be joining us for The Year Ahead this October!

FIND OUT MORE

Take a look at the unrivalled content and speakers we hosted at Fast Forward:

 


 

 

VIEW THE AGENDA

Explore some of Fast Forward's sample topics…

Day 1:

The 50 movers and shakers in CX

Why businesses should invest in employee enablement and the customer experience delivery ecosystem

How retail giants are revolutionising the way they do business to thrive in a new customer landscape

The innovations redefining the customer and employee experience agenda

Day 2:

Future commercial and pricing strategy

The role of culture in changing consumer attitudes

Sustainability and the role of the marketer

Successful reinvention from category switches

The role of research

Marrying brand and employer branding

Day 3:

The opportunity of automation and AI

Innovation approaches

Determining success

Creating a culture of innovation

Successful innovation and why it worked

Innovative companies and cultures

Day 4:

Agile working and marketing

Organisational design and marketing’s place in it

Stakeholder management

Future marketing capabilities

Agile organisations

Real time decision making and enablement

How was June’s Festival delivered?

Lessons from the past

Experts share their successes or failures.

Consider this

A prediction of future best practice.

How to ….

Shorter sessions that are evidence-based, practical workshops.

The alternative view

An expert challenges received wisdom.

What did a visit to Fast Forward look like?

Discover the other Festivals taking place in 2021

The Year Ahead

18-21 October

Your toolkit for success.

Festival will celebrate success, share experience and deliver actionable insight and inspiration to help you tackle your most immediate marketing challenges.

FIND OUT MORE

The Bottom Line

23-25 March 2021 | Available on demand

Empowering you to make better decisions.

This virtual event helped marketers determine what to focus their time and money on and how to measure the success of the decisions they make.

FIND OUT MORE

  • “Great way to get insights/tips of how a variety of businesses are reacting to the current market. Which has never been more useful due to the time we currently find ourselves in.”
    Cytiva
  • “A must attend show for any marketer”
    Marketing Manager
    Private Luxury Events
  • “Always stimulating. Always interesting. Always worth diary locking time out.”
    Ex VP Marketing Effectiveness
    Formerly at The Economist Newspaper Ltd
  • "It's a fantastic event if you would like to hear from the very best in marketing, on great topics and to learn how you can improve in your marketing career. It's the very best out there!"
    Customer Marketing Manager
    8x8 UK
  • “All the great content you'd expect from the Festival of Marketing, but from the comfort of your own home.”
  • “Make time to listen and learn from the FOM speakers - they condense years of expertise into enough lightbulb moments to be seen from the moon!”

Festival of Marketing

The Year Ahead | 18-21 October 2021

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