Fast Forward

Fast Forward

Helping you see beyond the year with confidence

7-10 June 2021

This four day virtual event will offer some much needed perspective on what the future holds for you, your team and your brand. Expect answers to the big questions about the future of your brand, your job and the way you work. 

By June, it will be time to dust yourself down and look beyond the end of the month and the quarter. Each day of June's Festival has a carefully curated theme, which will provide you with thought-provoking content to help you get future fit. This isn’t an exercise in specious future gazing but an honest look at what will and won’t change and how to prepare.

Get a taster of what attending June will be like by downloading the Delegate Pack, then get your Virtual Pass today.

DELEGATE PACK   BUY A PASS

Each day of June’s Festival focuses on a different topic:

Day 1:​ 

DX Summit (1-5pm)

In partnership with the Festival of Marketing, Cognizant Digital Experience and Zone invite you to the DX Summit to explore how and why businesses need to change to meet increasing expectations from their customers, and their employees.

Day 2:

Future proofing your brand

There is no shortage of predictions of seismic change in marketing, but what will change and how do marketers need to prepare and adapt to thrive?  Discover what the future holds and how to prepare for it.  

Day 3:

Innovation

When should brands innovate? How should they approach decision making? And how do they determine potential success? Discover the process, mindset, checks and balances that can lead to successful innovation.

Day 4:

Work and working

Has the pandemic hastened the need for marketers to have new capabilities, or highlighted the need for marketing fundamentals? Discover the structure, skills and mindset marketers and their teams must possess to prosper.

Gain insights from some seriously impressive marketers!

Speakers that will be sharing their expertise include...

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What will you gain from attending Fast Forward?

INSPIRATION

 

 

To think forwards after 15 months of survival.

INSIGHT

 

 

Into how innovative marketing organisations are preparing for the medium term.

TOOLS

 

 

To plan for the medium term challenges your brand, team and career will face.

UNDERSTANDING

 

 

Of what will, and won’t change in the years ahead, and how it will affect you and your brand.

KNOWLEDGE

 

 

Of innovative practice and lessons from the past from seriously impressive brand speakers.

ANALYSIS

 

 

Of important macro and micro trends.

 

Explore some sample topics…

Day 1:

The 50 movers and shakers in CX

Why businesses should invest in employee enablement and the customer experience delivery ecosystem

How retail giants are revolutionising the way they do business to thrive in a new customer landscape

The innovations redefining the customer and employee experience agenda

Day 2:

Future commercial and pricing strategy

The role of culture in changing consumer attitudes

Sustainability and the role of the marketer

Successful reinvention from category switches

The role of research

Marrying brand and employer branding

Day 3:

The opportunity of automation and AI

Innovation approaches

Determining success

Creating a culture of innovation

Successful innovation and why it worked

Innovative companies and cultures

Day 4:

Agile working and marketing

Organisational design and marketing’s place in it

Stakeholder management

Future marketing capabilities

Agile organisations

Real time decision making and enablement

How will June's Festival be delivered?

Lessons from the past

Experts share their successes or failures.

Consider this

A prediction of future best practice.

How to ….

Shorter sessions that are evidence-based, practical workshops.

The alternative view

An expert challenges received wisdom.

Watch Mark Ritson's headline session from #FoM20!

To give you a taste of what to expect from Festival of Marketing, we’ve decided to share Mark Ritson’s headline session from October 2020.

Mark Ritson has spent a decade dissecting some of the biggest stories in marketing in his weekly column for Marketing Week. To mark his 10th anniversary at Marketing Week, Ritson reflected on some of his highlights and what they say about the present and future of marketing.

But given the often-polarising nature of his columns, it seemed only fair to invite some of those Ritson has challenged in the past to join the conversation...

WATCH MARK'S SESSION

Discover the other Festivals taking place in 2021

The Year Ahead

18-22 October

Gain a complete toolkit for success.

This Festival will offer you a complete toolkit for success in the year ahead. Expect actionable insights into the most immediate challenges in everything from strategy and leadership though to execution.​

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The Bottom Line

23-25 March 2021

Empowering you to make better decisions.

This virtual event helped marketers determine what to focus their time and money on and how to measure the success of the decisions they make.

Get an Annual Pass to access the sessions on demand.

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  • "A fantastic Festival and best in class for quality and quantity of content, speakers, topics, delivery and discussion. A must for all marketers!"
    Customer Marketing Manager
    8x8 UK
  • "Good opportunity to get in touch with latest trends, thoughts and future outlooks in business and marketing."
    VP Marketing & Analytics EMEA
    ACCO Brands EMEA
  • "Such a fantastic and hugely informative week filled with amazing speakers from all over the world."
    Marketing Manager
    SKYMAGIC
  • "Many great sessions with great content to get the mind flowing with ideas and strategies."
    Marketing Manager
    Amped Software
  • "Fantastic range of high quality speakers, condensed into easily digestible sessions. Love the playback, which fitted into my busy work schedule."
    Marketing Consultant
    Summit Consulting
  • “A must -attend for all marketers, from organisations big and small, who don't want to get left behind.”
    Brand Manager
    Ombar Chocolate

Festival of Marketing

Fast Forward

7-10 June 2021

BUY A PASS