7-10 June 2021
This four day virtual event offered some much needed perspective on what the future holds. Sessions uncovered answers to the big questions about the future of your brand, your job and the way you work.
The Festival of Marketing's next event, The Year Ahead, will take place on 18-21 October. Take a look at what October's Festival can offer you!
Each day of Fast Forward focused on a different topic:
Day 1:
DX Summit (1-5pm)
In partnership with the Festival of Marketing, Cognizant Digital Experience and Zone hosted the DX Summit to explore how and why businesses need to change to meet increasing expectations from their customers, and their employees.
Day 2:
Future proofing your brand
There is no shortage of predictions of seismic change in marketing, but what will change and how do marketers need to prepare and adapt to thrive? Attendees discovered what the future may hold for their brands and how they could prepare for it.
Day 3:
Innovation
When should brands innovate? How should they approach decision making? And how do they determine potential success? Fast Forward's attendees discovered the process, mindset, checks and balances that can lead to successful innovation.
Day 4:
Work and working
Has the pandemic hastened the need for marketers to have new capabilities, or highlighted the need for marketing fundamentals? Fast Forward's attendees discovered the structure, skills and mindset marketers and their teams must possess to prosper.
Day 1:
The 50 movers and shakers in CX
Why businesses should invest in employee enablement and the customer experience delivery ecosystem
How retail giants are revolutionising the way they do business to thrive in a new customer landscape
The innovations redefining the customer and employee experience agenda
Day 2:
Future commercial and pricing strategy
The role of culture in changing consumer attitudes
Sustainability and the role of the marketer
Successful reinvention from category switches
The role of research
Marrying brand and employer branding
Discover the other Festivals taking place in 2021
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